New graphic identity and new logo for MEDIA.Figaro which becomes MEDIA FIGARO with the “i” which now forms the link between Media and Figaro. The Figaro group’s advertising agency is evolving and focusing its entire strategy around one promise: cultivating interest.
For the management, it is a question of arousing the interest of the readers by entering the messages in
engaging editorial contexts, offering time in addition to power, value in addition to contacts. Media Figaro describes “cultivating interest” as developing a relationship of trust, showing empathy, understanding the culture of audiences, combining content and containing context, multiplying the effects of resonance or committing to new efficiency indicators. .
For Aurore Domont, President of Media Figaro “We intend to demonstrate all the effectiveness of this promise by developing with the market, and particularly in close collaboration with media agencies, new KPIs of interest”.
Several initiatives aimed at the market will animate this new promise, such as an interactive video webinar program which will notably give the floor to journalists, publishers, data scientists and SEO specialists from the Figaro Group.
The Media Figaro brand platform as well as the communication campaign were carried out internally with the collaboration of Social & Stories, the Group’s social agency, and 14Haussmann, the advertising brand content department.
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