Samsung’s AI-Focused Strategy takes Center Stage

Samsung’s presence at MWC was marked not only by the proclamation of new mobile devices, including the Samsung Galaxy A56, A36, and A26, but also by the overarching theme of the company’s dedication to artificial intelligence. This commitment extends beyond these new terminals to the upcoming Galaxy S25 series and throughout its entire ecosystem.

Beyond the immediate product announcements, Samsung offered a glimpse into its short-term releases, hinting at innovations in both mobile devices and other product categories.This follows the trend set last year with the introduction of the Samsung Galaxy Ring, demonstrating the company’s continued expansion into new areas. The Galaxy Ring, a smart ring offering health and fitness tracking, signaled Samsung’s intent to diversify its product portfolio and explore new form factors.

These upcoming releases,including the Galaxy S25 Edge and the mixed reality helmet,reflect Samsung’s vision for the immediate future,with artificial intelligence playing a central role. The company aims to create a cohesive ecosystem where AI seamlessly integrates into every aspect of the user experience, from mobile devices to wearables and smart home appliances.

Samsung Galaxy S25 Edge: A Return to Innovation

During a presentation of the Galaxy S25 series in San José,United States,Samsung provided an initial preview of the Samsung Galaxy S25 Edge. The “Edge” moniker, reminiscent of past models, signifies a commitment to pushing the boundaries of innovation. The original Galaxy Edge devices were known for their curved screens and cutting-edge features, setting a new standard for smartphone design.

the Galaxy S25 Edge is expected to be exceptionally thin while maintaining a “decent battery,” though perhaps not as large as those in other models within the S25 family.This focus on thinness aligns with the original “edge” devices, which were known for their curved screens and cutting-edge features. Achieving this balance between form and function requires significant advancements in battery technology and power management.

Samsung is potentially exploring the use of silicon and carbon batteries in the S25 edge, a technology already seen in other brands. however,the company has not yet confirmed this. This approach mirrors Apple’s strategy with the Modem C1 in the iPhone 16E,where new technologies are tested in specific models to gauge market response and identify potential issues before mass implementation. by introducing new technologies in a limited release,companies can gather valuable data and refine their products before widespread adoption.

Samsung’s intention appears to be a cautious one,aiming to avoid a repeat of the samsung Galaxy Note 7 incident by thoroughly evaluating new battery technology before widespread adoption. The Galaxy Note 7 was recalled due to battery issues that caused some devices to overheat and catch fire, resulting in a significant setback for the company. Learning from this experience, Samsung is prioritizing safety and reliability in its product progress process.

The Galaxy S25 Edge is expected to be positioned between the Galaxy S25 Plus and S25 Ultra in terms of both features and price, targeting consumers who desire a unique mobile experience with the reliability and features Samsung is known for. This strategic positioning allows Samsung to cater to a wider range of customers,offering a device that balances innovation with practicality.

While an official marketing announcement is pending,rumors suggest a potential launch in the early second quarter of 2025.

Project Moohan: Samsung’s Mixed Reality Vision

Another notable device showcased at MWC was Samsung’s mixed reality helmet, developed in collaboration with Google. This partnership aims to bring the Android experience to augmented reality, creating a competitive alternative to devices like the apple Vision pro. The mixed reality market is rapidly evolving, with companies vying to create immersive and engaging experiences that blend the digital and physical worlds.

While a specific presentation date is not yet available, speculation points to a launch strategy similar to that of the Galaxy Ring. This suggests a potential release in select markets, such as the United States and South Korea, in early summer, followed by a broader European release before the end of the year. This phased rollout allows Samsung to gather feedback and optimize the product before expanding to a global audience.

The success of this venture hinges on whether Samsung and Google can achieve the same level of mainstream appeal as Apple. There’s a possibility that the helmets will remain a niche product, with the industry awaiting the progress of mixed reality glasses, which both Apple and Google are reportedly working on, though such a project is unlikely to materialize in 2025. The development of mixed reality glasses presents significant technical challenges,including miniaturization,power efficiency,and display technology.

AI as the Central Interface

Samsung’s commitment to artificial intelligence is a key element of its future strategy. The company envisions AI as the primary interface for its products, transforming how users interact with their devices. This shift represents a essential change in how technology is designed and used, with AI becoming an integral part of the user experience.

This shift is already evident in One UI 7, which allows users to interact with their mobile devices using natural language to find and adjust settings. This eliminates the need to navigate complex menus and remember specific feature names. By simplifying the user interface, Samsung aims to make its devices more accessible and intuitive for a wider range of users.

This AI-driven approach extends beyond smartphones to encompass all of Samsung’s devices, including augmented reality devices, connected home appliances, and health-related products. The goal is to create a seamless and intuitive user experience across the entire Samsung ecosystem.by integrating AI into every aspect of its product line, Samsung aims to create a cohesive and interconnected experience for its customers.

Multimodality, incorporating elements such as gestures and vision, will be crucial to this strategy. This suggests a greater integration of AI into wearable devices like glasses and rings, as well as the smartphone itself. To facilitate this, Samsung is developing “agents,” an advanced form of AI designed to simplify task execution and even help users organize their lives. These AI agents will learn user preferences and behaviors, proactively assisting with daily tasks and providing personalized recommendations.

These AI agents will streamline tasks that currently require multiple steps and significant time investment. The recent presentation of Alexa + highlights the potential of this technology. By automating routine tasks and providing clever assistance, AI agents can free up users to focus on more important activities.