Tokyo, Japan – AEON CINEMA, a leading movie theater operator across japan, has announced a notable boost in the profitability of its official website. By strategically implementing AnyMind Group’s AnyManager platform, coupled with expert support from FourM, AEON CINEMA has achieved a stunning 99% reduction in man-hours dedicated to advertising operations. This dramatic efficiency gain has substantially contributed to the overall profitability of the website, which serves as a crucial hub for screening schedules, film details, ticket reservations, theater access information, and membership benefits.

This successful partnership directly addressed key challenges that AEON CINEMA faced, including the need to keep pace with the rapidly evolving trends in the digital advertising industry and to accelerate the PDCA (Plan-Do-Check-Act) cycle for continuous profit enhancement. The company also sought to alleviate the time-consuming nature of implementing improvement measures, which previously involved extensive internal and external checks, considerably slowing down progress.

Challenges faced by AEON CINEMA

Mr. Ryo Imai, of AEON Entertainment, explained the initial hurdles the company faced in optimizing its advertising revenue.”In order to provide a user-pleasant website, AEON CINEMA’s official website relies on advertising revenue to cover a portion of its development and operation costs. Therefore, advertising revenue is an important part of the site’s operation.”

though, AEON CINEMA encountered several obstacles in maximizing its advertising revenue potential. These included:

• Slow on industry trends: Difficulty in keeping up with the rapidly changing advertising landscape.
• Slow PDCA cycle for profit improvement: Delays in implementing and evaluating strategies to enhance profitability.
• Time-consuming implementation: Significant man-hours required for internal and external checks before implementing changes.

The Solution: AnyManager and FourM

To overcome these challenges, AEON CINEMA strategically partnered with FourM and implemented AnyManager, anymind Group’s comprehensive media and mobile app growth platform. The implemented solution encompassed several key measures designed to streamline and optimize advertising operations:

• Introducing AnyManager: Implementing the platform to streamline advertising operations.
• Support for ad distribution: Assistance in setting up and managing the distribution of advertisements.
• Support for external platforms: Facilitating the setup and operation of distribution to external platforms.
• Implement ad-blocking tools: Integrating tools to mitigate the impact of ad-blocking software.

Mr. Imai detailed the reasons for choosing FourM as their partner. “At that time, when selecting a partner company, we received proposals from several companies. Among them, we chose FourM for the following three reasons.”

He elaborated on these reasons, highlighting FourM’s strengths and capabilities:

1. Extensive track record in Asia: FourM’s experience in providing media support to a variety of clients, particularly in the asian market, was a major draw for AEON CINEMA. The fact that FourM has a track record of monetizing media not only in the Japanese market but also in overseas markets was very appealing, said Mr. Imai.
2. Google Certified Publishing Partner (GCPP): FourM’s certification as a GCPP ensured they could keep up with Google’s updates and drive demand from various partners. In this respect, FourM is certified as a Google Certified Publishing partner (GCPP) and can also drive demand from various other partners, and as of Google’s high reliability, we felt that we could trust them with our ad operations, Mr. Imai explained.
3. Site maintenance function using tags within AnyManager: The tag functionality within AnyManager promised to significantly reduce the man-hours required for updating HTML code when changing ad space placements and specifications, a crucial factor for AEON CINEMA.

Mr. Imai also emphasized the importance of trust and objectivity in selecting a partner. He noted concerns about companies operating with a bias toward their own SSP (Supply-Side Platform) and appreciated FourM’s ability to objectively present the pros and cons of various advertising sources. As we talked, I felt a great sense of trust in the fact that they not only solved my corporate issues, but also listened carefully to my concerns and goals, and proposed concrete solutions, he said.

Unusual Results

The implementation of AnyManager and FourM’s support yielded significant positive results for AEON CINEMA, transforming their advertising operations and boosting website profitability:

• 99% reduction in man-hours for ad operations: Streamlining processes and automating tasks led to a dramatic reduction in the time spent on advertising operations.
• 400% increase in direct ads and external platform distribution deals: The enhanced capabilities and support enabled AEON CINEMA to significantly expand its advertising partnerships.
• Improved usability: The changes contributed to a better user experience on the AEON CINEMA website, ensuring visitors could easily access information and purchase tickets.

Mr. Imai highlighted the effectiveness of AnyManager’s tag service in streamlining their operations. through anymanager Tag Service, the ability to insert ad spaces and change specifications with a single tag is a unique feature.This has been very effective in increasing the speed of our revenue improvement tests and reducing the man-hours required to change the code, he stated.

He also praised FourM’s dedication to AEON CINEMA’s best interests, emphasizing their commitment to user experience. The users who visit our site want an enjoyable experience. Therefore, we take great care not to spoil their experience. Though, this is a challenging challenge to balance with ad monetization. FourM is really helpful as they are a partner that does not only prioritize maximizing ad revenue, but also works with us from our outlook to find ways to increase revenue sustainably while preserving the user experience, Mr. Imai explained.

the increased efficiency and support have also led to a surge in repeat business and external platform delivery projects. fourm handles the submission settings, day-to-day operations, and post-submission reporting, Mr. Imai stated. We frequently enough recieve various questions and requests from advertisers during proposal and delivery, and thanks to FourM’s prompt response, advertiser satisfaction has improved, leading to repeat business and a number of external platform delivery projects – an increase of 400% compared to before the support.

Looking Ahead

AEON CINEMA anticipates continued growth and innovation in its advertising strategies, driven by the successful partnership with fourm and the capabilities of AnyManager. Mr. Imai expressed his hopes for the future, emphasizing the importance of staying ahead of industry trends and maintaining a focus on user experience. The trends in the advertising industry change on a daily basis, and I hope that we can continue to receive support that leverages the latest knowledge, and together we

Unlocking Explosive Website Profitability: AEON Cinema’s 99% Ad Ops revolution

Did you know that a major Japanese cinema chain slashed its ad operations man-hours by a staggering 99%? This isn’t science fiction; it’s the remarkable story of AEON Cinema’s success using innovative ad tech. let’s delve into the details with leading digital advertising expert, Dr. Anya Sharma.

Editor: Dr. Sharma,AEON Cinema achieved an almost unbelievable 99% reduction in ad operations man-hours. Can you elaborate on the significance of this achievement and its broader implications for the movie theater industry and beyond?

Dr.Sharma: The 99% reduction in man-hours dedicated to advertising operations achieved by AEON Cinema represents a paradigm shift in how businesses approach digital advertising management. This isn’t just about cost savings; it signifies a massive leap in efficiency,freeing up valuable human resources to focus on strategic initiatives like content creation,audience engagement,and data-driven decision-making. For the movie theater industry specifically, this translates to better allocation of budgets, improved ROI on advertising spend, and ultimately, a more profitable and lasting business model. The effectiveness of this approach extends far beyond cinemas, offering valuable lessons for businesses across diverse sectors seeking to streamline internal processes and maximize efficiency in digital advertising campaigns. The optimization of ad operations workflows empowers organizations to improve their bottom line and to focus more on strategic value than simple task completion.

Editor: The case study highlights the crucial role of AnyManager,AnyMind Group’s platform,and FourM’s expertise. how do these two key components contribute to this transformative outcome? what specific functionalities or aspects of AnyManager proved most beneficial for AEON Cinema?

Dr.Sharma: AnyManager acts as a powerful central nervous system to streamline several phases of ad operations, solving typical points of friction. In AEON Cinema’s case, the platform’s role goes beyond simple ad serving; it facilitates the entire process, from ad placement and management to reporting and analytics. this consolidated approach significantly reduces the complexity typically associated with managing numerous disparate ad tech tools. Crucially, AnyManager’s tag management capabilities greatly simplified the process of updating HTML code for ad space changes, significantly altering the speed of testing various ad monetization methods. This feature, combined with FourM’s experienced guidance, acted as a catalyst for efficiency gains. FourM’s expertise was invaluable in both the implementation and ongoing management of the AnyManager platform, showcasing how effective partnerships can accelerate digital transformation initiatives within organizations. This seamless integration leads to more efficient ad campaign management.

Editor: The case study mentions challenges AEON Cinema faced, including keeping up with industry trends and a slow PDCA (Plan-Do-Check-Act) cycle. Can you explain how AnyManager and FourM addressed these particular pain points?

Dr. Sharma: The rapid evolution of the digital advertising landscape presents persistent challenges for businesses. Manually keeping up with new technologies, ad formats, and industry best practices proves incredibly time-consuming and often inefficient. AnyManager’s integrated approach and continuous updates ensure AEON Cinema remains at the forefront of industry advancements, addressing the challenge of staying current. Moreover,FourM’s support further streamlined the PDCA cycle by providing guidance and expertise in applying best practices,resulting in faster implementation,improved testing,and quicker analysis of results. The combination of efficient technology and experienced consulting enabled accelerated testing of new ad revenue streams and faster reaction to insights. This, in turn, allowed for a more responsive growth strategy compared to more customary approaches.

Editor: Beyond the extraordinary 99% man-hour reduction, what other key benefits did AEON cinema experience from this transformation? What lessons can other businesses learn from this experience?

Dr. Sharma: In addition to the dramatic decrease in man-hours, AEON Cinema also saw a notable increase in direct ads and external platform deals, reflecting not just efficiency but also expanded reach. Other key takeaways include:

improved user experience: streamlined ad operations contribute to a more positive user experience on the website.

Data-driven decision making: AnyManager provides valuable data insights to inform strategic decisions.

Scalability: The approach adopted by AEON cinema is adaptable to varying business sizes and complexities.

Prioritize technology: Invest in robust ad tech solutions like AnyManager.

Partner wisely: Seek expert guidance.

Focus on data: Use data to continuously optimize performance.

* Embrace automation: Automation is key to efficiency.

Editor: What are your concluding thoughts on AEON Cinema’s success and its potential impact on the future of digital advertising?

Dr. Sharma: AEON Cinema’s remarkable achievement underscores the potential for transformative change in digital advertising management. By combining cutting-edge technology with the strategic expertise needed to efficiently manage and deploy it, businesses achieve drastic leaps in efficiency, profitability, and overall operational effectiveness. This model serves as a blueprint for other organizations aspiring to create a streamlined, profitable, and data-driven approach to digital advertising.The era of manual ad operations is truly winding down. It’s a testament to the power of strategic partnerships and the value of embracing innovative technology.

We encourage you to share your thoughts and experiences in the comments section below.What strategies have you implemented to improve your institution’s ad operations efficiency?