IIMS 2025 Concludes with Record-Breaking Attendance and Transactions
The Indonesia International Motor Show (IIMS) 2025, held at JIExpo Kemayoran in Central Jakarta from February 13-23, concluded Saturday with exceptional results. the event saw a important increase in both visitor numbers and transaction figures, surpassing the previous yearS performance.
Daswar Marpaung, President Director of Dyandra Promosindo, announced the positive outcome during the closing ceremony. He stated, Until yesterday, Friday, February 21, or 9 days of exhibitions, we experienced a positive increase in visitors and transactions. Total visitors rose 3 percent and transactions rose 3.2 percent from the previous year,
highlighting the exhibition’s remarkable success.
While specific visitor numbers weren’t disclosed, the 3 percent increase represents a considerable achievement for the IIMS 2025. This growth underscores the continued popularity of the automotive industry in Indonesia and the strong appeal of the IIMS exhibition itself. The 3.2 percent rise in transactions further solidifies the event’s economic impact, indicating a robust market for vehicles and related products.
Marpaung expressed his gratitude to sponsors,exhibitors,and all involved parties,stating,Thank you for everything,see you again at jiexpo Kemayoran on February 5-15,2026!
This statement confirms the IIMS’s return next year,promising another exciting showcase of automotive innovation.
The IIMS 2025 featured a diverse range of automotive brands. A total of 31 four-wheeled vehicle brands participated, including BAIC, BMW-MINI, BYD, CHERY, CITROEN, DAIHATSU, DENZA, DFSK, GAC AIion, Geely, GWM, Honda, HONRI, Hyundai, Jaecoo, Jetour, kia, Mazda, MG, Mitsubishi Motors, Neta, Nissan, Prestige Motocars, Seres, Subaru, Suzuki, Toyota, Vinfast, VW, and Wuling. This extraordinary lineup attracted a wide range of visitors, contributing to the event’s success.
The exhibition also showcased 25 two-wheeled vehicle brands,further diversifying the offerings. These included AHM, Alva, Aprilia, Benelli, BMW Motorrad, Indomobil E-Motor, Italjet, Kawasaki, Keway, Keway EV, Then Motors, Moto Guzzi, Morbidelli, Pacific Bike, Piaggio, QJ Motor, Polytron, Royal Alloy, royal Enfield, Scomadi, United, Vespa, Yadea, and Yamaha. The presence of such a wide array of brands from various parts of the world contributed to the event’s international appeal.
The IIMS 2025’s success serves as a strong indicator of the health of the Indonesian automotive market and the enduring appeal of large-scale automotive exhibitions. The event’s organizers are already looking forward to building on this success in the coming year.
Record-Breaking Success: A deep Dive into IndonesiaS Automotive Exhibition Phenomenon
“Is the Automotive Landscape Evolving? Insights from Indonesia’s Record-Breaking Motor Show”
Senior Editor: The Indonesia International Motor Show (IIMS) 2025 has made headlines with its record-breaking attendance and sales figures. What dose this signify for the global automotive industry?
Expert: The success of IIMS 2025 is a testament to the robust and evolving state of the automotive industry, particularly in markets such as Indonesia. This event surpassing its previous year’s performance highlights the sustained and growing interest not just in traditional vehicles but also in electric and hybrid innovations. It’s an indication of larger trends,where consumers are increasingly investing in personal mobility due to a combination of economic growth,urbanization,and technological advancements. Such as, the strong presence of electric vehicle (EV) brands like BYD and Geely aligns with a global shift towards sustainability and green technology, showing that consumers and industries are grappling to balance performance with environmental responsibility.
Editor: With a diverse range of both four-wheeled and two-wheeled vehicle brands showcased, how does this reflect the IIMS’s strategy and its impact on consumer choice?
Expert: The remarkable 31 four-wheeled and 25 two-wheeled vehicle brands at IIMS 2025 underscore a strategic emphasis on variety and inclusivity. This diversity not only caters to a broad spectrum of consumer preferences and economic capabilities but also enhances the exhibition’s appeal to international visitors and stakeholders. By bringing together a lineup that includes established brands like BMW and emerging manufacturers such as Jetour, the event provides a platform for dynamic consumer engagement and brand finding. This strategy enriches consumer choice, offering everything from upscale luxury cars to affordable two-wheelers, thus facilitating personal mobility for varied demographics across Indonesia.
Editor: What past or economic indicators align with an event like IIMS 2025’s success, and is there a lasting impact to anticipate in the Indonesian automotive market?
Expert: Historically, critically important growth in attendance and transactions at large-scale exhibitions like IIMS frequently enough parallels economic prosperity and urban development within the region. Indonesia’s burgeoning middle class and urbanization trends have made motor vehicles both a necessity and a status symbol. Events like IIMS are fueled by strong economic activities and consumer confidence, which reflect a robust purchasing power among Indonesians.
Additionally, the rise in transactions by 3.2 percent from the previous year is a solid indicator of market sustainability and growth prospects. Such events not only boost consumer enthusiasm but also encourage foreign investments and technological partnerships, impacting the long-term economic landscape positively.
Editor: Looking forward, what strategic insights can we derive for automotive industry players considering the IIMS platform?
Expert: Automotive industry players should view the IIMS platform as a prime prospect for both strategic marketing and innovation showcase. One key strategy is understanding consumer trends, such as the increasing demand for eco-friendly vehicles and smart technology integration, thereby aligning new product launches with consumer expectations and global sustainability trends.
Another insight is capitalizing on network opportunities; with so many diverse brands in one place, collaborations and partnerships can be forged more easily. Emphasizing on digital and experiential marketing at such events could also enhance brand visibility and consumer engagement.A focus on these areas allows brands to not only gain immediate traction but also secure a lasting presence in the rapidly evolving Indonesian market.
Editor: How important is the role of sponsors and exhibitors in shaping the future of such prestigious events?
Expert: Sponsors and exhibitors play a pivotal role in shaping the trajectory of events like IIMS. Their support and participation ensure that the exhibition stays relevant and continues to push the boundaries of innovation. Gratitude, as expressed by daswar Marpaung towards the sponsors and exhibitors, highlights their indispensable contribution towards the success of IIMS 2025.Their involvement brings fresh perspectives, financial backing, and strategic collaborations that enhance the overall experience and impact of the exhibition.
Editor: As the IIMS anticipates its return next year, what should both industry stakeholders and consumers look forward to?
Expert: As the IIMS gears up for its next iteration, expect more technological marvels, larger arrays of electric and hybrid vehicles, and possibly transformative automotive experiences thanks to advancements in AI and IoT. For industry stakeholders, this represents an opportunity to showcase emerging technologies and demonstrate market leadership in automotive innovations.
for consumers, it means access to cutting-edge technology and a broader spectrum of choices tailored to their lifestyle preferences and financial considerations. The continued growth and popularity of the IIMS ensure it remains not only a flagship event for Indonesia’s automotive industry but also a significant influence on the direction it takes in the coming years.
We hope this deep dive provides clarity on the importance and strategic future of the Indonesia International Motor Show. Share your thoughts in the comments or connect with us on social media to continue the conversation!