Expert interview: KRAFTON’s 2024 Financial and‍ Strategic Highlights

In this interview,‍ we delve into KRAFTON’s 2024 financial⁣ achievements and ⁢strategic roadmap, exploring⁤ their notable growth trajectory and future ambitions.

Financial Performance

Revenue (2024)

‌ Edison Lee, the Senior‍ Editor ⁣at world-today-news.com, sat down⁢ with industry ‌expert Dr. Jiang! Li, a renowned gaming analyst, to ‌uncover the details.

Edison Lee (EL): KRAFTON ​has ⁢reported a critically important revenue increase in 2024, reaching KRW⁣ 1.2⁤ trillion. What insights can⁢ you provide into this growth?

Dr. Jiang Li (JL): Absolutely, Edison. The KRW 1.2 trillion in revenue represents a remarkable growth story.⁣ KRAFTON’s expansion is driven by the​ robust performance of‍ its​ intellectual‌ properties, notably PUBG, which continues ⁢to be a major driver of revenue.

Year-over-Year (YoY) growth⁣ (2024 vs. 2023)

EL: Could you⁤ elaborate on the‍ Year-over-Year‌ growth figures? What factors have‌ contributed to this impressive 41.8% increase in sales?

JL: The Year-over-Year growth is indeed notable, ⁣with sales rising by‍ 41.8%, operating profit by 54%, and‌ net profit⁢ by 119.3%. This significant growth can‌ be ‌attributed to the company’s strategic focus on its intellectual properties, talent ‍expansion, and technological integration. PUBG has maintained ​its ​strong global presence,and⁤ the recent expansion into new markets,especially in Asia,has also ‍contributed significantly.

Five-Year Compound Annual​ Growth rate ‍(CAGR)⁣ (2019-2024)

EL: Dr. Li, how do you interpret the five-year ⁢Compound Annual⁤ Growth Rate of 20% ‌for⁣ KRAFTON?

JL: A ‌20%⁤ CAGR over five years ‌is an excellent⁤ achievement, reflecting a consistent growth⁢ strategy. This rate underscores ‌KRAFTON’s ​ability‌ to not only sustain ⁤its growth but also ‍expand its market ‍footprint aggressively. The company’s focus on innovation and ‍new IPs played a crucial role in this sustained performance.

Quarterly Performance (Q4 2024 vs. Q4 2023)

EL: Transitioning to the quarterly performance, what⁣ can you tell us about the Q4 2024 figures compared to Q4 2023?

JL: ⁤The Q4 performance⁣ shows sustained growth with 15.5% YoY growth in sales and a significant 31.1% ‌increase in operating profit.This reflects the company’s strong fourth-quarter performance,​ which is crucial ⁤for ensuring annual targets are met. These⁢ figures highlight‍ the resilience of KRAFTON’s business model and its ability to adapt ⁢to changing market conditions.

Strategic Focus

EL:‌ KRAFTON’s Strategic Focus document reveals exciting⁢ aspirations. Could you⁢ discuss the PUBG IP⁤ expansion and new intellectual​ properties?

JL: KRAFTON’s⁢ plan to expand the PUBG intellectual property is aimed ⁤at ensuring its continued dominance in ​the gaming market. The⁢ company‍ is⁢ also⁣ exploring new large intellectual properties every 3-5 years to strengthen its competitive advantage. ‌This approach ensures a steady‌ flow of ‌fresh, innovative content that keeps the user base engaged and attracts ‌new ⁢players.

EL: ​What ‍role do AI technology and the global​ entertainment⁤ ecosystem play⁢ in their strategy?

JL: AI technology is central to reshaping the⁣ future ​gaming ‌experiance. by integrating AI, KRAFTON aims⁢ to create more dynamic and interactive games. ‍Additionally, the⁢ company’s ambition to become a key player ‌in ⁤the global entertainment ecosystem aligns with ‌its vision ‍of holistic content creation and distribution, ensuring long-term sustainability.

Market Strategy

EL: In terms of market strategy,what can you‍ tell us about KRAFTON’s focus on India,specifically BGMI?

JL: India is⁢ a crucial market ⁤for KRAFTON,and BGMI has established a strong foothold. By leveraging BGMI’s ​local positioning, the‍ company can expand its user base and strengthen its distribution network.This strategic focus on India reflects KRAFTON’s⁤ commitment to long-term growth and⁣ tapping into emerging‍ markets.

EL: What other markets are they eyeing for long-term growth?

JL: KRAFTON is‌ seeking long-term ⁢growth and new ⁤business opportunities ⁣in⁢ strategic markets globally.This includes regions in Asia, North⁢ America, and Europe. By identifying and entering these markets,KRAFTON can diversify its ‌revenue ​streams and​ sustain its growth trajectory.

CEO Statement

EL: Let’s discuss the CEO’s statement. What ‍can you infer from CH Kim’s‍ vision ‌for ​KRAFTON?

JL: CH Kim’s statement highlights the company’s commitment to expanding its PUBG IP while accelerating ⁢the​ exploration of new large IPs. ‍The emphasis on AI technology is aimed at revolutionizing the gaming experience and ensuring KRAFTON’s competitive edge. Additionally, ‍the vision‌ to become ​a global entertainment ecosystem promoter underscores the company’s ambitious and broad-reaching goals. It’s not ⁤just about developing ⁤games; it’s about‌ fostering a comprehensive entertainment environment.

Key ​Figures

EL: The⁤ growth in the number of ‍developers is⁢ impressive.How has this impacted the⁢ company?

JL: The increase in the number of developers from​ 10 in 2018 to 955 in 2023 is⁤ a reflection ​of KRAFTON’s commitment to‍ talent acquisition and growth. This expansion enables the company to‍ innovate more quickly and respond effectively to market demands.The record-high revenue and exceeding KRW 1 trillion in annual operating profit are direct results of⁢ this commitment to talent and technological ‌advancement.

Concluding Remarks

EL: In summing up