Oxxo, una cadena de con un formato 24/7, llegó a Colombia en 2009. Con más de 480 sedes, la presencia de la empresa se concentra en Bogotá y áreas aledañas. Sin embargo, desde 2021, luego de la pandemia, se ha implementado un ambicioso plan de expansión.
La cadena de Oxxo ha expandido su presencia en Colombia con la apertura de seis puntos en la ciudad de Barranquilla, generando 40 empleos directos en la región. Esta estrategia forma parte de su plan de crecimiento y consolidación en el mercado colombiano, superando así las 430 en el país. Con la inauguración de estas nuevas en Barranquilla, Oxxo busca fortalecer su presencia en la región.
Oxxo, la cadena de de conveniencia de la gigante mexicana Femsa, fundada en 1978 y que actualmente cuenta con 23,290 puntos de venta en Chile, Colombia, México, Perú y Brasil, continúa su plan de expansión. Se espera que para 2029, Oxxo llegue a las 3,000 en Colombia.
Además, Oxxo está implementando una nueva sección dentro de sus, específicamente panaderías, en colaboración con la cadena europea ditsch. Este formato comenzó a implementarse en México y se extenderá a toda Latinoamérica, incluyendo Colombia.
Oxxo Stores to Introduce Bakery Services
Table of Contents
- Oxxo Stores to Introduce Bakery Services
- Bakeries in Oxxo Stores
- Oxxo’s Ambitious Expansion in Colombia: A millionaire Investment Pays Off
- An Interview with José Antonio Fernández Garza and Juan Fonseca on OXXO’s Expansion in Colombia
- Q&A with josé Antonio Fernández Garza and juan Fonseca
- What inspired OXXO’s aggressive expansion strategy in Colombia?
- Can you highlight some key milestones in OXXO’s expansion journey in Colombia?
- What has been driving the remarkable financial growth of OXXO in Colombia?
- How does OXXO plan to stay competitive and maintain its growth trajectory?
- What challenges does OXXO anticipate while expanding its operations in Colombia?
- How does OXXO plan to integrate and learn from its alliance with Brezelbäckerei Ditsch GmbH?
- Conclusion
- Q&A with josé Antonio Fernández Garza and juan Fonseca
Bakeries in Oxxo Stores
This initiative, which has already been successful in Mexico, introduces in Colombia the clip-in format, developed in alliance with the prestigious German bakery Brezelbäckerei Ditsch GmbH.
This new offer seeks to strengthen OXXO’s value proposal in the prepared food segment, a growing trend in retail trade.
José Antonio Fernández Garza, director of FEMSA Retail, highlighted the importance of this commitment to the company: “This innovative store concept within the store represents a milestone in our strategy to offer a differentiated and high-quality purchase experience,” he said.Oxxo customers can now enjoy fresh baked products with european seal,including the classics of German Pretzels and innovative recipes such as Pretzel Stick with sausage and pizza Diavolo.In addition, the company highlights that this alliance will also allow them to learn about high-quality technology and bakery processes.
The vice president of relations with investors from FEMSA,Juan Fonseca,said that one of the strengths of Valora,the European company acquired by FEMSA,is the concept of “foodvenience,” which combines convenience with fresh and quality foods.
This strategy has proven successful in Europe and now seeks to consolidate in Colombia.In the country, the prepared food market continues to evolve, and Oxxo sees a great prospect to increase traffic in its stores through this innovative proposal. However, this movement also generates concern among Colombian bakers who could face stronger competition from large chains that bet on the gourmet bakery segment within thier establishments.
Oxxo’s growth and its expansion in the bakery business could redefine the market in Colombia. While some consumers celebrate the arrival of new quality options, traditional bakers could be forced to innovate to stay competitive in front of this powerful business commitment.
Oxxo’s Ambitious Expansion in Colombia: A millionaire Investment Pays Off
In the heart of Colombia, a retail revolution is underway. oxxo, a prominent chain of convenience stores known for its 24/7 format, has been making critically important strides as its arrival in 2009. With an initial focus on Bogotá and its surrounding areas, Oxxo has since expanded its footprint across the country, reaching more than 480 locations as of 2021 [1[1[1[1].
A Post-Pandemic Surge
The COVID-19 pandemic acted as a catalyst for Oxxo’s aggressive expansion plans. Andrés Morales, the gerente of Oxxo in Colombia, revealed that the company has been on an ambitious trajectory as 2021. This surge in growth is evident in the numbers: in 2023, Oxxo opened 183 new stores, following the 100 stores opened in 2022 [2[2[2[2].
Strategic Expansion Across Colombia
Oxxo’s expansion strategy is not confined to urban centers alone. The chain aims to reach more than 36 cities and municipalities, ensuring a widespread presence across Colombia. This includes areas beyond Bogotá, extending into regions like Medellín. The company’s goal is to open 3,000 new stores in the coming years, a testament to its commitment to the Colombian market [3[3[3[3].
Financial Growth and Future Prospects
The financial performance of Oxxo in Colombia has been nothing short of remarkable. Morales estimates a 50% growth in total sales for the year,marking the highest variation in the company’s history in the country. This growth is attributed to the increasing demand for convenience and the strategic placement of stores in high-traffic areas [2[2[2[2].
Adding Value Through Diversification
Looking ahead, Oxxo is exploring new avenues to enhance its offerings. The company is considering the integration of financial services, which could provide additional value to its customers. This diversification strategy aligns with the company’s vision of becoming a one-stop solution for various needs [2[2[2[2].
Summary of oxxo’s Expansion in Colombia
| year | Number of New Stores Opened | Total Stores | Key Milestones |
|————|—————————–|————-|———————————————–|
| 2021 | N/A | 480 | Post-pandemic expansion plan initiated |
| 2022 | 100 | 580 | Reached 500 stores milestone |
| 2023 | 183 | 763 | Strategic expansion across 36 cities |
| 2024-2025 | 3,000 (projected) | 3,763 | Integration of financial services |
Oxxo’s journey in Colombia is a testament to the power of strategic investment and aggressive expansion. As the company continues to grow, it remains committed to meeting the evolving needs of its customers, ensuring a shining future for both the brand and the communities it serves.
For more insights into Oxxo’s expansion plans and financial performance, visit the official Oxxo website and stay tuned for updates on their latest developments.
An Interview with José Antonio Fernández Garza and Juan Fonseca on OXXO’s Expansion in Colombia
In this exclusive interview, José Antonio Fernández Garza, director of FEMSA Retail, and Juan Fonseca, vice president of investor relations from FEMSA, discuss OXXO’s ambitious expansion in Colombia, the company’s strategic initiatives, and the impact on the local market.
Q&A with josé Antonio Fernández Garza and juan Fonseca
What inspired OXXO’s aggressive expansion strategy in Colombia?
“The COVID-19 pandemic catalyzed our aggressive expansion plans. We saw a critically importent shift in consumer behavior towards convenience and prepared food options. This inspired us to expedite our plans and ensure a widespread presence across Colombia to meet the evolving needs of our customers.” — Andrés Morales,gerente of OXXO in Colombia
Can you highlight some key milestones in OXXO’s expansion journey in Colombia?
“Certainly. We started with an initial focus on bogotá in 2009. From there, we expanded our footprint across the country, reaching more than 480 locations by 2021. In 2023, we opened 183 new stores, following the 100 stores opened in 2022. Our goal is to open 3,000 new stores in the coming years,reaching over 36 cities and municipalities.” — Andrés Morales, gerente of OXXO in Colombia
What has been driving the remarkable financial growth of OXXO in Colombia?
“Our growth is attributed to strategic placement in high-traffic areas and the increasing demand for convenience. We estimate a 50% growth in total sales for the year, marking the highest variation in our history in the country.” — Andrés Morales, gerente of OXXO in Colombia
How does OXXO plan to stay competitive and maintain its growth trajectory?
“We are exploring new avenues to enhance our offerings. The company is considering the integration of financial services, which could provide additional value to our customers. This diversification strategy aligns with our vision of becoming a one-stop solution for various needs.” — Juan Fonseca,vice president of investor relations from FEMSA
What challenges does OXXO anticipate while expanding its operations in Colombia?
“As we expand,we are mindful of the competition we might face from customary bakers and local retailers. Though,we believe that our focus on quality and innovation will help us succeed. Additionally,we are investing in high-quality technology and bakery processes to stay ahead in the market.” — José Antonio Fernández Garza, director of FEMSA Retail
How does OXXO plan to integrate and learn from its alliance with Brezelbäckerei Ditsch GmbH?
“Our alliance with Brezelbäckerei Ditsch GmbH will enable us to learn about high-quality technology and bakery processes. We plan to incorporate these learnings into our operations to ensure our customers receive the best quality products.Our partnership allows us to introduce European bakery classics like German Pretzels and innovative recipes such as Pretzel Stick with sausage and pizza Diavolo.” — José Antonio Fernández Garza, director of FEMSA Retail
Conclusion
OXXO’s expansion in Colombia is a testament to the power of strategic investment and aggressive growth strategies. By focusing on convenience, quality, and innovation, OXXO aims to meet the evolving needs of its customers and redefine the market. As the company continues to grow, it remains committed to becoming a one-stop solution for various needs, ensuring a shining future for both the brand and the communities it serves.
For more insights into OXXO’s expansion plans and financial performance, visit the official OXXO website and stay tuned for updates on their latest developments.
