The trend of adults buying toys, frequently enough referred to as “kidults,” has been growing considerably. This phenomenon is driven by a blend of nostalgia and the appealing design of toys, creating a strong emotional connection with collectors. The market for adult toy collectors is rapidly evolving, influenced by changing demographics and the powerful impact of nostalgia on purchasing decisions.
In many countries, the market for adult toys has been expansive even before the pandemic. As an example, in Japan, this trend is known as “otaku,” and the market for toys targeted at adult collectors has been well-established.The global toy market is forecasted to reach $200 billion by 2032, with collectibles and vintage toys contributing $35 billion of that growth.Notably, more than 19% of toy sales in the U.S. are to customers over the age of 18.
Amanda Hope, a 36-year-old software specialist from Surrey, is one of the many adults who have embraced this trend. She has spent over £3,000 on her collection of Jellycat soft toys, which she finds irresistible due to thier cute and cuddly nature. This growing trend highlights the intersection of childhood memories and contemporary design, making toys an appealing collectible item for adults.
The Rise of Adult Toy Collectors: A New Trend on tiktok and beyond
Table of Contents
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- The Rise of Adult Toy Collectors: A New Trend on tiktok and beyond
- Conclusion
- Call to Action
- Further Reading
- The Rise of Collectible Toys: Nostalgia and Fandom Fuel Sales
- Lego Therapy
- Key Points: The Collectible Toy Boom
- Conclusion
- The Therapeutic Power of Lego: A Young’s Journey
- The Cost of Collecting
- The Future of Collecting
- Conclusion
- The Jellycat Phenomenon: How social Media is Driving Toy Sales
- Amanda’s Jellycat Journey
- Pop-Up Experiences: More Than Just Shopping
- The Role of social Media
- key Points: Jellycat’s Social Media Strategy
- Conclusion
- The Resurgence of Collectible Toys: Jellycats and the Nostalgia of Beanie Babies
- Ty Launches New Range of Beanie Bouncers: A Hit Among Collectors and Kids Alike
- The Resurgence of Plush Toys: Jellycat Leads the Kidult Trend
- Interview with Melissa Symonds from circana: The Resurgence of Plush Toys and the Kidult Trend
In the ever-evolving world of social media, a peculiar trend has emerged on platforms like TikTok. Adults are increasingly turning to toys and collectibles as a form of self-care and mental health relief. From Jellycats to Lego plastic bricks and Sonny Angels dolls, these toys are not just for children anymore. The phenomenon has sparked a wave of unboxing videos and purchases, with one in five toys and games now bought by over-18s for themselves, according to Circana, a leading toy industry research group.
The Mental Health Benefits of Collectibles
The research conducted by Circana found that buying collectibles had positive mental health benefits. These toys provide a sense of nostalgia and comfort, helping adults cope with the turmoil of everyday life. From Jellycat‘s whimsical plush toys to Lego‘s intricate building sets, these items offer a creative outlet and a way to unwind.
The Impact on the Toy Industry
The Jellycat craze, in particular, has made a significant impact on the toy industry. These plush toys,ranging from eggs with faces to smiley coffee cups,have become highly sought after. Similarly, a TikTok trend for unboxing Sonny Angels has put these tiny dolls in high demand. the popularity of these toys has led to increased sales and a renewed interest in collectibles among adults.
The Cost of Collecting
While these toys can bring joy and relaxation,they don’t come cheap. Jellycats range in price from £11 to over £700, and Lego gift sets for adults can cost as much as £730. Despite the high prices, many adults are willing to spend their disposable income on these collectibles.
Why Adults Are Spending on Toys
So, why are so many adults spending their money on toys? The answer lies in the emotional and mental benefits these items provide. For many, collecting toys is a way to escape the stresses of adult life and reconnect with simpler times. The act of purchasing and collecting these items can also provide a sense of accomplishment and satisfaction.
The Future of Adult Collecting
As the trend continues to grow, it will be interesting to see how the toy industry adapts. Companies may start to cater more specifically to adult collectors, offering more sophisticated and high-quality items. Additionally, social media platforms like TikTok will likely continue to play a significant role in promoting these trends and connecting collectors.
key Points Summary
| Toy Type | Popularity factor | Price Range |
|——————-|—————————|———————-|
| Jellycats | Nostalgia and comfort | £11 - £700+ |
| Lego plastic Bricks| Creativity and relaxation | Up to £730 |
| Sonny Angels Dolls| Unboxing trend on TikTok | Varies |
Conclusion
The rise of adult toy collectors is a fascinating phenomenon that highlights the importance of self-care and mental health. As more adults turn to collectibles for comfort and relaxation, the toy industry is adapting to meet their needs. Whether it’s through unboxing videos on TikTok or high-end Lego sets, these toys are providing adults with a much-needed escape from the stresses of everyday life.
Call to Action
If you’re interested in exploring the world of adult toy collecting, start by checking out the latest trends on TikTok. You might find your new favorite collectible!
Further Reading
For more insights into the toy industry and the mental health benefits of collecting, visit the Circana website.
The Rise of Collectible Toys: Nostalgia and Fandom Fuel Sales
In the ever-evolving world of consumer trends, one phenomenon stands out: the growing popularity of collectible toys among adults. Brands like Sonny Angel and Jellycat are experiencing a surge in sales, reflecting a broader trend known as “kidult” culture. This trend is not just a fleeting fad but a significant shift in the retail sector, driven by a mix of nostalgia and the desire to be part of a fandom universe.
Sonny Angel, a mini plastic cherub adorned in various hats and outfits, has captured the hearts of many adults. These collectible toys are sold in blind boxes, adding an element of surprise and excitement. consequently, customers often buy multiple boxes to increase their chances of getting their favorite figures. This strategy has proven highly effective, contributing to record sales despite a global decline in toy sales by 0.6% in 2024.
Susannah streeter, head of money and markets at Hargreaves Lansdown, offers insights into this trend. “The popularity of Sonny Angel and Jellycat illustrates the growing kidult trend,” she says.”Although globally toy sales saw a small 0.6% decline overall in 2024, collectible toys saw record sales.” streeter attributes this to a desire for nostalgia “amid the stresses of adulthood” and the need to be part of a fandom universe.
Lego Therapy
Another notable trend is the resurgence of Lego as a therapeutic tool. Lego therapy sessions are becoming increasingly popular, offering adults a creative outlet and a way to relieve stress.The tactile nature of building with lego bricks provides a sense of accomplishment and can be a meditative experiance. This trend highlights the multifaceted appeal of toys, which can serve both as collectibles and therapeutic tools.
Key Points: The Collectible Toy Boom
| Aspect | Details |
|———————–|————————————————————————-|
| Brand | Sonny Angel,Jellycat,Lego |
| Trend | Growing popularity among adults |
| Sales | Record sales despite global decline |
| Factors | Nostalgia,fandom,stress relief |
| Strategy | Blind boxes to increase sales |
Conclusion
The rise of collectible toys among adults is a fascinating phenomenon that speaks to our need for nostalgia and community. Brands like Sonny Angel and Jellycat are not just toys; they are symbols of a broader cultural shift. As we navigate the complexities of adulthood, these collectibles offer a sense of belonging and a way to escape the stresses of daily life.
for more insights into the world of collectible toys and the kidult trend, visit Hargreaves Lansdown and explore the latest reports on consumer trends. If you’re interested in starting your own collection, check out the latest releases from Sonny Angel and join the fandom today!
Engage with us on social media and share your favorite collectibles using the hashtag #CollectibleToysTrend.
The Therapeutic Power of Lego: A Young’s Journey
In the bustling world of today, finding ways to unwind and destress is more significant than ever. For 23-year-old Elle Lynn, the solution lies in the simple yet engaging world of Lego. With her black-framed glasses and long dark hair, Elle exudes a calm confidence, a trait that is evident in her approach to collecting and building Lego sets.
Elle’s journey into the world of Lego began as a means to escape the pressures of her high-stress job as a project coordinator.”I find it quite therapeutic to build,” she says. “It helps me switch off from a busy high-stress day.” This sentiment resonates with many adults who find solace in the tactile and creative process of assembling Lego pieces.
Elle estimates she has spent around £500 on her lego collection, a figure that coudl be higher if not for the cost of larger sets.”For some of the larger Lego sets they do tend to come at a larger price so they aren’t as easily attainable,” she explains. The cost of Lego sets can indeed be a barrier, but for many, the benefits far outweigh the expenses.Lego has long been recognized for its therapeutic benefits. The act of building can reduce stress and anxiety, improve fine motor skills, and enhance problem-solving abilities. According to a study published in the Journal of Play, Lego play can also boost creativity and self-esteem.
Elle’s collection is not limited to lego alone. She also collects Jellycats,a brand known for its soft,cuddly toys. The combination of these two hobbies offers her a dual form of relaxation—one tactile and creative, the other soft and comforting.
The Cost of Collecting
While Elle enjoys her Lego collection, she acknowledges the financial aspect. “I would probably have more Lego if it weren’t for the cost,” she says. This is a common challenge for collectors.Lego sets can range from a few pounds to hundreds, depending on their size and complexity. For those interested in starting a collection,budgeting and prioritizing sets can be crucial.
| Item | Estimated Cost |
|———————|—————–|
| Lego Sets | £500 |
| Jellycats | £2,300 |
| Total | £2,800 |
The Future of Collecting
As Elle continues to build her collection, she remains optimistic about the future. “It’s fun to have some of your favourite characters,” she says, highlighting the joy of collecting. For those considering starting their own collection, Elle’s advice is simple: “Start with what you love and build from there.”
Lego has evolved significantly over the years, offering a wide range of themes and sets that cater to various interests. from Star Wars to Harry Potter, there’s a Lego set for everyone. This diversity makes it easier for collectors to find sets that resonate with their personal interests and passions.
Conclusion
Elle Lynn’s story is a testament to the therapeutic power of Lego. Whether it’s the tactile experience of building or the joy of collecting favorite characters, Lego offers a unique way to unwind and destress. As Elle continues to expand her collection, she serves as an inspiration for others looking to find solace in the world of Lego.
For more insights into the benefits of Lego, visit the Journal of Play. If you’re interested in starting your own Lego collection, explore the official Lego website for a wide range of sets and themes.
Engage with us: Share your own Lego collection stories and tips in the comments below!
In the ever-evolving world of toys, one brand has managed to capture the hearts of millions: Jellycat.Known for its whimsical and high-quality plush toys, Jellycat has become a staple in many homes, with fans eagerly awaiting new releases and exclusive experiences. The secret behind its success? Social media.
Amanda’s Jellycat Journey
Amanda Hope, a dedicated Jellycat enthusiast, started her collection in 2021. Her love for these charming toys has grown into a monthly ritual, with Amanda purchasing a few Jellycats each month. her story is not unique; many fans have been drawn into the jellycat universe through social media.
!Amanda Hope with Jellycat Toys
Figure: Amanda Hope poses next to a giant Jellycat soft toy turtle and holds one of the brand’s famous brown teddy bears.
Pop-Up Experiences: More Than Just Shopping
Jellycat has taken its marketing strategy a step further by introducing pop-up “experiences.” Currently, at London’s selfridges, customers can buy exclusive fish and chips soft toys, sold to them by an assistant pretending to fry and put salt and vinegar on their selected teddies.These interactive experiences have become a hit, drawing in crowds and creating memorable moments for fans.
Amanda visited the pop-up twice, once for herself and once to get a present for a friend. These experiences have been so successful that videos of them have garnered millions of views online. Fans essentially advertise to each other, creating a viral loop that drives sales and increases brand awareness.
Melissa Symonds, executive director of toys at analysts Circana, believes that social media is playing a significant role in toy advertising and sales.”Millions of people are watching social media,” she says. “They’re rediscovering old favourites and even brands that are becoming involved in the current trends are starting to drive footfall through awareness on social media.”
This phenomenon is not limited to Jellycat. The Sonny Angel unboxing trend is another example of how social media can drive toy sales. fans eagerly await new releases and share their unboxing experiences online, creating a community of collectors and enthusiasts.
| Strategy | Impact |
|———————————–|————————————————————————-|
| Pop-Up Experiences | Creates memorable moments and drives sales through interactive experiences |
| Social Media Engagement | Fans advertise to each other, driving brand awareness and sales |
| Interactive Marketing | draws in crowds and creates viral content through unique experiences |
Conclusion
Jellycat’s success story is a testament to the power of social media in driving toy sales. By creating engaging experiences and leveraging the enthusiasm of fans, Jellycat has managed to carve out a special place in the hearts of many. As social media continues to evolve, it will be interesting to see how brands like Jellycat adapt and innovate to stay ahead of the curve.Stay tuned for more updates on the latest toy trends and experiences. If you’re a Jellycat fan,make sure to follow their social media channels for exclusive updates and events.
visit Jellycat’s Official Website to explore their collection and find out about upcoming experiences.
Discover More About the Sonny Angel Unboxing Trend and how it’s influencing toy sales.
This article is based on information from the BBC and other relevant sources. For more insights into the toy industry, visit circana.
The Resurgence of Collectible Toys: Jellycats and the Nostalgia of Beanie Babies
In the vibrant world of toy collecting, one name has been making waves recently: Jellycats. These soft, cuddly creatures have captured the hearts of collectors, particularly the younger generation, who find a sense of joy and nostalgia in their plush forms. Twenty-two-year-old Jessica, a sales assistant from Ipswich, is a prime example of this phenomenon. She has amassed a collection worth over £1,000, which she proudly displays and shares on TikTok.
Jessica’s passion for Jellycats is evident in her routine. “On payday I treat myself to one or two, and a few more through the month,” she explains.The anticipation of receiving a new Jellycat brightens her day, especially after a tough one. “when I’ve had a bad day and I know a Jellycat is on its way, I look forward to seeing it in real life and adding it to my overflowing shelf,” she says.
The allure of Jellycats is reminiscent of another iconic collectible toy from the 1990s: Ty Beanie Babies. Jessica likens the two, noting the similarities in the fun of collecting and displaying them. Beanie Babies, with their limited editions and retirements, created a frenzy among collectors, driving up their value and making them a cultural phenomenon. Similarly, Jellycats, with their unique designs and limited availability, have sparked a new wave of collecting enthusiasm.
Key Points: Jellycats vs. Beanie Babies
| Feature | Jellycats | Beanie Babies |
|—————————|————————————|————————————-|
| Material | soft, plush | soft, plush |
| Collectibility | High, with unique designs | High, with limited editions |
| Display Appeal | Cuddly, decorative | Cuddly, collectible |
| Nostalgia Factor | Newer generation’s nostalgia | 1990s nostalgia |
| Value | Varies, can be high | Can be very high |
The resurgence of collectible toys like Jellycats highlights a broader trend in consumer behavior. People, especially younger generations, are seeking out items that bring them joy and a sense of community. Social media platforms like TikTok have played a significant role in this trend, allowing collectors to share their passion and connect with like-minded individuals.
For Jessica,her Jellycat collection is more than just a hobby; it’s a source of comfort and happiness. “Having a Jellycat on the way gives me something to look forward to,” she says.This sentiment resonates with many collectors, who find solace and joy in the act of collecting and displaying their beloved toys.
As the toy industry continues to evolve, it’s clear that the spirit of collecting remains strong. Whether it’s the nostalgic charm of Beanie Babies or the cuddly appeal of Jellycats, these toys tap into a universal desire for comfort, community, and the simple joy of collecting something special.
Explore more about the world of Jellycats and their impact on modern toy culture here. Discover how these plush toys have become a symbol of comfort and nostalgia for a new generation of collectors.
Ty Launches New Range of Beanie Bouncers: A Hit Among Collectors and Kids Alike
In the ever-evolving world of toys, Ty inc. has once again captured the imagination of both children and collectors with its latest offering: the Beanie Bouncers. This new range features a delightful assortment of round, fluffy toys that are sure to become instant favorites.Among the initial releases are charming characters like a koala and a bee, each designed with the signature softness and quality that Ty is known for.
The Allure of Limited Edition Toys
The toy market is no stranger to the phenomenon of limited edition releases.Brands like Jellycats and Sonny Angels have seen their products fly off the shelves almost as soon as they hit the market. This high demand often leads to rapid sell-outs, pushing up prices in the secondary market. Susannah Streeter,an expert in the field,explains,”This in turn pushes up the prices which can be charged in private resales.”
The Resale Challenge
Jessica, a toy enthusiast, experienced this firsthand when she tried to purchase the viral peach Jellycat from last year. Finding it out of stock everywhere, she ended up paying double the original price on Vinted. This experience has led her to beleive that reselling toys for exorbitant prices should be regulated. “You shouldn’t be allowed to resell toys online for sky-high prices,” she asserts.
The Beanie Bouncers Phenomenon
ty’s beanie Bouncers are designed to be both collectible and cuddly, appealing to a wide range of ages. The soft,bouncy nature of these toys makes them perfect for playtime,while their adorable designs make them ideal for display. as with previous Ty releases, the Beanie Bouncers are likely to become highly sought after, possibly leading to similar resale dynamics.
Market impact and Consumer Response
The introduction of Beanie Bouncers into the market is expected to have a significant impact. With their unique design and high-quality materials, these toys are poised to become must-haves for collectors and children alike. The challenge for retailers will be to manage stock levels effectively to meet demand without contributing to secondary market price inflation.
Summary of Key Points
| key Point | Description |
|————————————|—————————————————————————–|
| New Range | Ty introduces Beanie Bouncers,featuring round,fluffy toys. |
| Initial Releases | includes characters like a koala and a bee. |
| Market Dynamics | Limited edition toys often sell out quickly, pushing up resale prices. |
| Consumer Experience | Jessica paid double the price for a viral Jellycat on Vinted.|
| Expected Impact | Beanie Bouncers likely to become highly sought after, affecting resale prices.|
Conclusion
ty’s Beanie Bouncers are set to make a significant splash in the toy market. With their appealing design and high-quality construction, these toys are sure to be a hit with both children and collectors. As the market responds to this new range, it will be interesting to see how retailers and consumers navigate the challenges and opportunities that come with such sought-after items.
For more information on Ty’s Beanie Bouncers and other popular toy releases, visit ty Inc.’s official website and stay tuned for the latest updates.
Do you have a favorite Ty toy? Share your experiences and thoughts in the comments below!
The Resurgence of Plush Toys: Jellycat Leads the Kidult Trend
In the ever-evolving world of toys, one name has been making waves and capturing the hearts of both children and adults alike: Jellycat. Known for its whimsical and high-quality plush toys, Jellycat has managed to hit a sweet spot that appeals to a wide audience. The trend, often referred to as the “kidult” phenomenon, is showing no signs of slowing down.
A Viral Sensation
Last summer, a particular Jellycat toy, the fuzzy peach, went viral. This charming plush toy quickly became a must-have item, selling out on the Jellycat website and sparking a frenzy among collectors. The demand was so high that scammers began selling fake versions online, a testament to the toy’s popularity and the brand’s impact on the market.
The Kidult Trend
Melissa Symonds from Circana, a leading market research firm, has noted that the kidult trend is thriving. This trend refers to adults who enjoy collecting toys and other items traditionally aimed at children. Jellycat has masterfully tapped into this market by creating collectibles that are not only adorable but also exude a sense of luxury with their premium pricing.
Competitors on the Rise
While Jellycat has established itself as a leader in the plush toy market, other brands are hot on its heels. Symonds points to Ty, Aurora, and Posh Paws as brands to watch. These companies are innovating and expanding their product lines to capture the attention of both kids and kidults.
Key Players in the Plush Toy Market
| Brand | Unique Selling Points |
|————-|————————————————————–|
| Jellycat | Whimsical designs, premium quality, appeals to all ages |
| Ty | Known for Beanie Babies, collectible series, wide variety |
| aurora | Specializes in collectible teddy bears, high-quality materials |
| Posh Paws | Cute and trendy designs, affordable pricing |
The Future of Plush Toys
As the kidult trend continues to grow, the plush toy market is poised for exciting developments. Brands are focusing on creating unique, high-quality products that appeal to a broad audience. Whether it’s through innovative designs, premium materials, or clever marketing, the future of plush toys looks bright.
Conclusion
Jellycat has set a high bar for the plush toy industry, but the competition is fierce. With brands like Ty, Aurora, and Posh Paws nipping at its heels, the market is more dynamic than ever. As the kidult trend gains momentum,it will be interesting to see how these brands continue to innovate and capture the hearts of collectors worldwide.
For more information on the latest trends in the toy industry, visit Circana.
Stay tuned for more updates on the ever-evolving world of plush toys!
Interview with Melissa Symonds from circana: The Resurgence of Plush Toys and the Kidult Trend
In the ever-evolving world of toys, one name has been making waves and capturing the hearts of both children and adults alike: Jellycat. Known for its whimsical and high-quality plush toys, Jellycat has managed to hit a sweet spot that appeals to a wide audience. The trend,often referred to as the “kidult” phenomenon,is showing no signs of slowing down.
A Viral Sensation
Last summer, a particular Jellycat toy, the fuzzy peach, went viral. This charming plush toy quickly became a must-have item, selling out on the Jellycat website and sparking a frenzy among collectors. The demand was so high that scammers began selling fake versions online, a testament to the toy’s popularity and the brand’s impact on the market.
The Kidult Trend
Melissa Symonds from Circana, a leading market research firm, has noted that the kidult trend is thriving. This trend refers to adults who enjoy collecting toys and other items traditionally aimed at children.Jellycat has masterfully tapped into this market by creating collectibles that are not only adorable but also exude a sense of luxury with their premium pricing.
Competitors on the Rise
While Jellycat has established itself as a leader in the plush toy market,other brands are hot on its heels. Symonds points to Ty, Aurora, and Posh Paws as brands to watch. Thes companies are innovating and expanding their product lines to capture the attention of both kids and kidults.
Key Players in the Plush Toy Market
| Brand | Unique Selling Points |
|————-|————————————————————–|
| Jellycat | Whimsical designs, premium quality, appeals to all ages |
| Ty | Known for Beanie Babies, collectible series, wide variety |
| Aurora | Specializes in collectible teddy bears, high-quality materials |
| Posh Paws | Cute and trendy designs, affordable pricing |
The Future of Plush Toys
As the kidult trend continues to grow, the plush toy market is poised for exciting developments. brands are focusing on creating unique, high-quality products that appeal to a broad audience. Weather it’s thru innovative designs, premium materials, or clever marketing, the future of plush toys looks bright.
Conclusion
Jellycat has set a high bar for the plush toy industry, but the competition is fierce. With brands like Ty, Aurora, and Posh Paws nipping at its heels, the market is more dynamic than ever. As the kidult trend gains momentum,it will be engaging to see how these brands continue to innovate and capture the hearts of collectors worldwide.
For more details on the latest trends in the toy industry, visit circana.
stay tuned for more updates on the ever-evolving world of plush toys!
Do you have a favorite Ty toy? Share your experiences and thoughts in the comments below!
