Home » Entertainment » Netflix Removes Emilia Pérez Actress from Advertising Campaign Amid Controversy

Netflix Removes Emilia Pérez Actress from Advertising Campaign Amid Controversy

Netflix has distanced ⁢itself from ⁣karla Sofía Gascón, the spanish actress adn protagonist of⁣ the⁣ critically ‍acclaimed film Emilia⁢ Pérez, ⁤following ‌the resurfacing of offensive social⁢ media posts. The move ​comes as⁤ the ⁤streaming giant seeks​ to salvage the film’s Oscar campaign, which ⁤has been overshadowed by the controversy. Gascón, who made history as the ⁣first openly transgender person ‍nominated for an Academy Award, had been a central figure‍ in the promotional campaign for the narco-musical, which garnered 13 Oscar nominations this year, more than any other ⁤film ‍ [[1]].

The controversy erupted last week when old posts from Gascón’s social media accounts surfaced, ⁤including one in which she described Islam as an “infection” and “deeply revolting.” ⁢Other posts mocked efforts to promote diversity,‍ China, and even George Floyd,​ whose murder in 2020 sparked widespread protests across the United States.the 52-year-old actress initially apologized in⁣ a statement issued ⁤by Netflix and deactivated her X account, but later attempted to defend herself publicly⁣ [[1]].

In response, Netflix swiftly altered its promotional strategy. By Tuesday, the streaming giant’s awards campaign website​ for Emilia Pérez featured only⁢ a photograph⁢ of Zoe Saldana, who is also​ nominated for Best Supporting Actress this year. Gascón ​will no longer attend ​key ​events, including the Choice ⁢Awards Gala,​ as originally planned [[2]].Directed by French ​filmmaker Jacques Audiard, Emilia⁣ Pérez tells the story of ⁢a Mexican drug trafficker who transitions to a woman and leaves her‌ criminal past ⁤behind. Despite its critical​ acclaim, ⁢the film has faced backlash for its portrayal of‍ Mexico, its handling of​ sensitive topics like the ‍drug war and disappearances, and its depiction⁣ of the trans community. Additionally, the use of artificial intelligence to enhance Gascón’s vocal range in musical ‌scenes has ‍drawn criticism [[3]].

The controversy ‍has⁣ cast a shadow ⁤over ‍what was poised to be ​a triumphant awards season for Emilia Pérez. As Netflix navigates the fallout, the film’s ​Oscar ⁤prospects remain uncertain, with the streaming giant opting‍ to focus its campaign on other cast members.

Key Points Summary

| Aspect ‌ | Details ⁣ ⁤ ⁤ ⁢ ​ ⁣ ‌ ⁣ ⁤ ‌ |
|————————–|—————————————————————————–|
| Film ​| Emilia Pérez, directed by Jacques Audiard ⁤ ⁢ ​ ‌ |
| Nominations ⁤ | 13 Oscar nominations, ⁤the most of any film this year ‍ ⁣ ​ ⁣ |
| Controversy ‌ ⁢ | Karla Sofía Gascón’s offensive social media‌ posts ‌​ ‍ ⁢ ‍ |
| Netflix’s Response | Removed Gascón from promotional materials; focused on Zoe Saldana ‌ ⁤|
| Criticism ⁣ | Portrayal of⁣ Mexico, trans community, and⁣ use of AI in​ musical scenes |

As the ⁣Oscars approach, the​ industry watches closely ⁢to see​ how this controversy will impact the film’s chances.⁤ For now,⁤ Netflix’s decision to⁤ distance​ itself from Gascón underscores the delicate ‌balance between‌ artistic achievement and public accountability ‌in Hollywood’s awards season.

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