Samsung and Dolby Unveil ‘Foley – Sound Meets Story’: A Cinematic journey into Immersive Audio
GURUGRAM, India – February 5, 2025: Samsung, India’s leading consumer electronics brand, has partnered wiht Dolby, a pioneer in immersive entertainment, too launch an original video series titled ‘Foley – Sound meets Story’. This groundbreaking collaboration aims to redefine the premium audio hardware segment by combining Dolby’s auditory expertise with Samsung’s cutting-edge technology in Samsung TVs and Soundbars.
the five-episode series takes viewers on a cinematic journey through the art and science of immersive audio, inspired by the five elements: fire, water, wind, jungle, and food. Each episode features insights from professional Foley artists, showcasing the intricate process of crafting soundscapes that embody thes elements using Dolby Atmos.
“At samsung, innovation lies at the heart of everything we do. Our collaboration with Dolby on this exclusive series reflects our commitment to deliver immersive and professional-grade audio experiences to our consumers,” said Viplesh Dang, Senior Director, Visual Display Buisness, Samsung India.
The series highlights how Dolby Atmos delivers an audio experience where sounds can be heard and felt from all directions, creating a truly immersive surroundings. It also emphasizes the role of Samsung hardware in bringing these soundscapes to life with extraordinary clarity and depth.
“Dolby Atmos is at the forefront of transforming entertainment with its immersive, theatre-quality sound. ‘Foley – Sound Meets Story’ is a sincere effort that brings out the story of the Foley artist on what goes into creating these sound effects brought to life in Dolby Atmos,” said Sameer Seth, Director Marketing – India, Dolby Laboratories.
Consumers can experience these immersive soundscapes firsthand at over 5,000 Samsung stores across India, supported by well-trained retail staff. This multi-faceted approach brings the series to life both online and offline, underscoring the commitment of both brands to delivering an elevated audio experience.
Key Highlights of ‘Foley – Sound Meets Story’
Table of Contents
| Aspect | Details |
|————————–|—————————————————————————–|
| episodes | 5 episodes inspired by fire, water, wind, jungle, and food |
| Technology | Dolby Atmos integrated with Samsung TVs and Soundbars |
| Experience | Immersive soundscapes showcased at 5,000+ Samsung stores across India |
| Collaboration | Samsung and Dolby combine expertise to redefine premium audio experiences |
The series is designed to leave a lasting impression on consumers, enhancing Samsung’s brand presence in the competitive audio market. By blending Dolby’s expertise with Samsung’s innovative hardware, the collaboration aims to transform how Indian audiences perceive and interact with sound technology, creating unforgettable sensory experiences in thier homes.
For those eager to explore the future of immersive audio, ‘Foley – Sound Meets Story’ is a must-watch.Visit your nearest Samsung store to experience the magic of Dolby Atmos firsthand.
samsung and Dolby Unveil ‘Foley – Sound Meets Story’: A Cinematic Journey into Immersive Audio
In a groundbreaking collaboration, Samsung and Dolby have launched ‘foley – Sound Meets Story,’ a five-episode series designed to redefine premium audio experiences. This innovative project combines Samsung’s cutting-edge hardware wiht Dolby’s immersive sound technology, offering viewers a sensory journey through the art of sound design. We sat down with Rajesh Mehta, an audio technology expert, to discuss the series and it’s impact on the future of home entertainment.
The Inspiration Behind ‘Foley – Sound Meets Story’
Editor: Rajesh, thank you for joining us today. To start, can you tell us what inspired the creation of this unique series?
Rajesh Mehta: Absolutely. The series was inspired by the five elements—fire, water, wind, jungle, and food. Each episode delves into how these elements are brought to life through sound design, specifically using Dolby Atmos technology. The goal is to showcase the artistry of Foley artists while highlighting the immersive capabilities of samsung’s TVs and soundbars.
The Role of Dolby Atmos in Immersive Audio
Editor: Dolby atmos is a key component of this series.How does it enhance the viewing experience?
Rajesh Mehta: Dolby Atmos creates a three-dimensional soundscape, allowing viewers to hear and feel sounds from all directions. This level of immersion transforms how we experience audio, making it feel like you’re truly part of the story. When paired with Samsung’s advanced hardware, it delivers unparalleled clarity and depth, bringing the episodic themes to life in a way that’s both engaging and unforgettable.
The Collaboration Between Samsung and Dolby
Editor: This project is a collaboration between Samsung and Dolby. What does this partnership mean for the future of audio technology?
Rajesh Mehta: This partnership is a game-changer. Samsung’s expertise in hardware and dolby’s innovation in sound technology create a synergy that pushes the boundaries of what’s possible in home entertainment. Together, they’re not just delivering premium audio experiences but also setting new standards for the industry.This collaboration is a testament to their shared commitment to innovation and quality.
experiencing ‘Foley – Sound Meets Story’
Editor: How can viewers experience this series, and what can they expect?
Rajesh Mehta: Viewers can experience the series at over 5,000 Samsung stores across India, where the soundscapes are showcased alongside Samsung’s TVs and soundbars. The series is designed to be both educational and entertaining, offering insights into the art of sound design while delivering an immersive audio experience. It’s a must-watch for anyone interested in the future of sound technology.
The Future of Immersive Audio
editor: What does this project signify for the future of immersive audio?
Rajesh Mehta: ‘Foley – Sound Meets Story’ is a glimpse into the future of audio technology. It demonstrates how immersive sound can transform storytelling and create deeper connections with audiences. As more consumers seek premium audio experiences, collaborations like this will play a crucial role in shaping the future of home entertainment. It’s an exciting time for both creators and viewers alike.
