The 2025 Spring Festival in shaanxi Province was a bustling period of economic activity, marked by a vibrant consumer market and notable growth in various sectors. According to the Shaanxi Provincial Department of commerce, the holiday season saw a 3.6% year-on-year increase in sales, wiht 570 key business and distribution enterprises generating a total of 2.583 billion yuan.
A Flourishing consumer Market
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The provincial government,in collaboration with cultural tourism,sports,and market supervision departments,launched the “Qin Le Shi” initiative to stimulate consumer spending. this included the issuance of electronic consumer coupons across department stores, commodities, and catering accommodations, effectively invigorating the holiday market. Businesses capitalized on the festive spirit by offering discounts, buy-one-get-one-free deals, and point redemption programs, which considerably boosted consumer enthusiasm.
Key Highlights of Product Sales
The demand for holiday essentials was robust, with notable increases in sales across several categories:
- Tobacco and alcohol: 18.8% year-on-year growth
- Grain, oil, and food: 18.53% year-on-year growth
- Beverages: 5.74% year-on-year growth
Upgrade products also performed exceptionally well, with sales of communication equipment and home appliances surging by 47.7% and 35%, respectively.Car sales saw a modest increase of 5.81%.
Promoting Lasting consumption
The province’s initiative to encourage the replacement of old household appliances and 3C digital products proved successful. From January 28 to February 3, 42,800 household appliances and 90,600 3C digital products were replaced, driving consumption of 383 million yuan.
Catering and Tourism Boom
Tourism in Shaanxi experienced a significant uptick during the Spring Festival, which in turn boosted the catering industry. Catering companies introduced a variety of New Year’s Eve and family banquet options to meet the demands of residents and tourists. steaming bowl sales were especially popular, with catering sample companies reporting a 7.07% year-on-year increase in revenue, totaling 214 million yuan. Takeaway services saw a remarkable 20.32% growth, while dine-in sales increased by 6.42%.
Stable Essential Goods Market
To ensure the stability of essential goods, 281 launching outlets were established across 12 prefectures and cities, releasing 240,000 tons of reserve dishes at prices 10% to 15% lower than the local market average. The daily necessities monitoring mechanism was activated on January 23, ensuring timely data collection and price stability. Wholesale transactions for grain, edible oil, fresh meat, poultry, eggs, vegetables, fruits, and aquatic products remained consistent with the previous year, with retail prices fluctuating within a normal range of ±5%.
Summary of Key Data
| Category | Year-on-Year Growth | Total Sales/Revenue |
|—————————-|————————-|————————–|
| overall Sales | 3.6% | 2.583 billion yuan |
| Tobacco and Alcohol | 18.8% | – |
| Grain, Oil, and Food | 18.53% | – |
| Beverages | 5.74% | – |
| Communication Equipment | 47.7% | – |
| Home Appliances | 35% | – |
| Car Sales | 5.81% | – |
| Catering Revenue | 7.07% | 214 million yuan |
| Takeaway Services | 20.32% | – |
| Dine-in Sales | 6.42% | – |
The 2025 Spring Festival in Shaanxi was a testament to the province’s thriving economy and effective consumer engagement strategies. With a stable market for essential goods and a surge in tourism and catering, the holiday season set a positive tone for the year ahead.
Shaanxi’s 2025 Spring Festival Marks Economic Boom and Vibrant Consumer Engagement
The 2025 Spring Festival in Shaanxi Province was a period of remarkable economic activity,showcasing a bustling consumer market and significant growth across various sectors. According to the Shaanxi provincial Department of Commerce, the holiday season saw a 3.6% year-on-year increase in sales, with 570 key businesses generating a total of 2.583 billion yuan. To delve deeper into the factors behind this success, Senior Editor Sarah Carter spoke with Dr. Li Wei, an economist and expert on regional consumer behavior and economic progress.
Understanding the Flourishing Consumer Market
Sarah Carter: Dr. Li, the “Qin Le shi” initiative played a significant role in stimulating consumer spending during the Spring Festival. Can you explain how this initiative contributed to the overall success?
Dr. li Wei: Absolutely, Sarah. The “Qin Le Shi” initiative was a collaborative effort between the provincial government and various departments, including cultural tourism, sports, and market supervision. By issuing electronic consumer coupons across sectors like department stores,commodities,and catering accommodations,the initiative effectively reduced the cost burden on consumers. This, combined with businesses leveraging festive discounts, buy-one-get-one-free deals, and point redemption programs, created a highly engaging shopping environment. Such strategies not only boosted consumer enthusiasm but also ensured sustained economic activity throughout the holiday period.
Key Highlights of Product Sales
Sarah Carter: The article mentions significant growth in categories like tobacco and alcohol, grain and oil, and beverages. What do these trends indicate about consumer priorities during the Spring Festival?
Dr.Li Wei: these trends reflect the traditional importance of gifting and feasting during the Spring Festival. The 18.8% year-on-year growth in tobacco and alcohol sales, for instance, highlights the cultural significance of these items as gifts.Similarly, the 18.53% increase in grain, oil, and food sales underscores the focus on family meals and celebrations. Beverages, with a 5.74% growth, also align with the festive demand for refreshments. Additionally, the surge in sales of communication equipment and home appliances—47.7% and 35%, respectively—indicates a growing interest in upgrading lifestyle products during the holiday season.
Promoting Lasting Consumption
Sarah Carter: The province’s initiative to encourage the replacement of old household appliances and 3C digital products seems to have been highly successful. Can you elaborate on how this strategy influenced consumer behavior?
Dr. Li Wei: This strategy was particularly effective as it tapped into the consumer desire for modernization and convenience. By offering incentives to replace outdated appliances and digital products, the initiative not only drove immediate sales but also encouraged long-term consumption. From January 28 to February 3, over 42,800 household appliances and 90,600 3C digital products were replaced, generating consumption worth 383 million yuan. This approach aligns with broader trends of sustainability and technological adoption, which are increasingly shaping consumer preferences.
Catering and Tourism boom
sarah Carter: Tourism and catering saw a significant uptick during the Spring Festival. How did these sectors contribute to the overall economic performance?
dr. Li Wei: Tourism and catering were key drivers of economic activity during the festival. The influx of tourists boosted local businesses, particularly in the catering sector, which introduced a variety of New Year’s Eve and family banquet options. The 7.07% year-on-year increase in catering revenue, totaling 214 million yuan, reflects this surge in demand. Takeaway services also saw remarkable growth at 20.32%, indicating a shift in consumer preferences. Dine-in sales, which grew by 6.42%, further highlight the thriving hospitality sector. these trends underscore the interconnected nature of tourism and catering in driving economic growth.
Ensuring a Stable Essential Goods Market
Sarah Carter: The article mentions the stability of essential goods prices during the festival. How did the provincial government achieve this?
Dr. Li Wei: Maintaining price stability for essential goods was a critical aspect of the province’s strategy. The government established 281 launching outlets across 12 prefectures and cities, which released 240,000 tons of reserve dishes at prices 10% to 15% lower than the local market average. Additionally, the daily necessities monitoring mechanism, activated on January 23, ensured timely data collection and intervention to prevent price fluctuations.This approach not only stabilized the market but also ensured that essential goods remained accessible to all residents, contributing to consumer confidence and satisfaction.
Conclusion: A Positive Tone for the Year Ahead
The 2025 Spring Festival in Shaanxi Province was a resounding success,driven by effective consumer engagement strategies and a thriving economy. From the “Qin Le Shi” initiative to the stability of essential goods prices, the province demonstrated a keen understanding of consumer behavior and market dynamics. As Dr. Li Wei highlighted, these efforts not only boosted immediate economic activity but also set a positive tone for enduring growth in the year ahead.
