FARE Tackles Food Allergies with Humor in New Super Bowl PSA, Featuring NFL Star Jason McCourty
Just one year after criticizing Uber Eats for a Super bowl commercial that trivialized food allergies, FARE (Food Allergy Research & Education) is taking a different approach. This year, the leading non-profit organization is launching its own digital PSA, titled “The Kitchen,” timed to coincide with the Super Bowl campaigns. The PSA features former NFL player, Super Bowl champion, and food allergy dad Jason McCourty alongside his daughter Kai.
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<em>Former NFL star Jason mccourty and his daughter Kai feature in new FARE PSA</em> </p>
<p>In a clever twist, the PSA uses the rising popularity of pickleball to draw a humorous parallel between preparing for a big game and managing food allergies at home. McCourty and Kai emphasize the importance of preparation—reading labels, choosing allergy-kind alternatives, and being ready to act in case of an emergency. </p>
<p>“When my family is safe from food allergens,that’s the real victory,” McCourty states at the end of the PSA. </p>
<p>This marks a importent shift from last year when FARE publicly criticized Uber Eats for its insensitive portrayal of anaphylaxis in a Super Bowl commercial.However, Uber Eats responded swiftly and positively to the criticism. They engaged in discussions with FARE, acknowledged the concerns raised, and ultimately edited the commercial before it aired during the Super Bowl, removing the controversial scene. This collaborative response paved the way for a more constructive relationship between the two organizations. </p>
<h3>Key Highlights of FARE’s New PSA </h3>
<p>| <strong>Aspect</strong> | <strong>Details</strong> |<br />
|————————–|—————————————————————————–| <br />
| <strong>Title</strong> | “The Kitchen” | <br />
| <strong>Featured Stars</strong> | Jason McCourty and daughter Kai |<br />
| <strong>Theme</strong> | Humorous parallel between pickleball and managing food allergies | <br />
| <strong>key Message</strong> | Preparation is key to ensuring safety from food allergens | <br />
| <strong>Impact</strong> | Highlights positive change through dialog and collaboration | </p>
<p>The PSA not only raises awareness but also underscores the importance of preparation and vigilance in managing food allergies.By leveraging humor and a relatable family dynamic,FARE aims to engage a broader audience and foster understanding of the challenges faced by millions of americans living with life-threatening food allergies. </p>
<p>This initiative reflects FARE’s ongoing commitment to advocacy, research, and education, ensuring that the voices of those affected by food allergies are heard and respected. </p>
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Watch the PSA here to see Jason McCourty and Kai in action, spreading a message of safety, preparation, and victory.FARE Leverages Humor and Advocacy in Groundbreaking Super Bowl PSA Campaign
In a bold move to raise awareness about food allergies,FARE (food Allergy Research & Education) is stepping onto the national stage with a powerful message that combines humor and advocacy. The nonprofit’s new Public Service Announcement (PSA), set to debut digitally on February 4th, aims to educate and empower without minimizing the challenges faced by millions of individuals and families managing food allergies.
“This PSA is proof that humor and advocacy can coexist without diminishing the experiences of patients, caregivers, and families,” says Sung Poblete, PhD, RN, CEO of FARE. The campaign, sponsored by ARS Pharma and supported by PB5star.com, marks a significant milestone for nonprofit organizations, breaking through the barriers that frequently enough exclude them from major advertising opportunities during high-profile events like the Super Bowl.The PSA’s release coincides with FARE’s participation in Taste of the NFL,a premier culinary event in New Orleans benefiting hunger relief. Held the day before the Big game, the event provides a unique platform for FARE to engage attendees on the critical role of preparation in managing food allergies.
Humor as a Tool for Change
FARE’s approach to advocacy is both innovative and impactful. By infusing humor into its messaging, the organization seeks to connect with a broader audience while maintaining the seriousness of the issue. “We are breaking through the barriers that often keep nonprofit organizations out of major advertising campaigns during events like the Big Game,” Poblete explains.
This strategy not only captures attention but also fosters a sense of community among those affected by food allergies. The PSA’s lighthearted yet informative tone underscores FARE’s commitment to empowering patients and caregivers alike.
A Collaborative Effort
the campaign’s success is bolstered by the support of key partners. ARS Pharma, a leader in allergy treatment innovation, and PB5star.com, a platform dedicated to excellence in advocacy, have played pivotal roles in bringing this initiative to life. Their collaboration highlights the importance of collective action in addressing public health challenges.
Key Highlights of FARE’s Super Bowl Campaign
| Event | Date | Location | Purpose |
|————————–|—————-|——————–|—————————————————————————–|
| PSA Digital Release | February 4th | Nationwide | Educate and empower individuals about food allergies through humor |
| Taste of the NFL | February 10th | New Orleans, LA | Engage attendees on food allergy education and preparation |
Join the Movement
FARE’s Super Bowl campaign is more than just a PSA—it’s a call to action. By leveraging humor and advocacy, the organization is reshaping the conversation around food allergies. To learn more about FARE’s initiatives and how you can get involved, visit their official website.
As the Big Game approaches, FARE’s message serves as a reminder that preparation and awareness are key to managing food allergies. Together,we can create a safer,more inclusive world for everyone.
