AI-Powered E-Commerce: How Qeen.ai is Revolutionizing Online Shopping in MENA
Artificial intelligence is transforming the way we shop online, creating personalized experiences that were once unimaginable. From smart assistants recommending products to handling customer service, AI is reshaping the e-commerce landscape. Big retailers and small businesses alike are leveraging AI to enhance search functions, streamline supply chains, and simplify checkout processes.
Dubai-based Qeen.ai is at the forefront of this revolution in the Middle east and beyond. The startup recently raised $10 million in a seed round led by Prosus Ventures, one of the largest investments in the MENA region’s AI sector. this funding will help scale Qeen.ai’s platform, which provides autonomous AI agents designed to empower e-commerce businesses.
The Vision behind Qeen.ai
Founded by Morteza Ibrahimi (CEO), Ahmad Khwlieh (CTO),and Dina Alsamhan (CBO), Qeen.ai brings together a wealth of experience from Google and DeepMind. The trio’s expertise in AI, combined wiht their background in Google Ads, positions them uniquely to address the challenges of e-commerce.
“We honed in on e-commerce in part opportunistically,” Ibrahimi shared in an interview with TechCrunch. “All three of us had worked at Google Ads in various roles, and we saw firsthand how other alums built highly triumphant e-commerce businesses.”
The Problem Qeen.ai Solves
Despite steady growth, e-commerce still accounts for only 15% to 20% of retail sales globally, according to the U.S. Census Bureau. Qeen.ai’s founders believe this percentage can grow significantly if e-commerce processes are optimized.“Success in e-commerce should be about great products and operational efficiency — not just who can game the ad system best,” the team asserts. Their platform helps sellers grow without relying heavily on ads,focusing instead on automation and efficiency.
The MENA Opportunity
The global e-commerce market is expanding rapidly, driven by changing consumer behavior, digital payments, and improved logistics. In the MENA region, the market is projected to reach $50 billion by 2025, with Saudi Arabia and the UAE leading the charge.Qeen.ai is capitalizing on this growth by developing AI-powered marketing agents tailored for e-commerce businesses.These agents handle everything from content creation to conversational sales, enabling small and mid-sized merchants to compete without the need for expensive agencies or deep ad expertise.
How Qeen.ai Stands Out
unlike customary solutions, Qeen.ai’s platform continuously evolves, ensuring that businesses stay ahead of the curve. Its autonomous AI agents are designed to adapt to changing market dynamics, providing merchants with a competitive edge.
key Highlights of Qeen.ai
| aspect | Details |
|————————–|—————————————————————————–|
| Funding | $10 million seed round led by Prosus Ventures |
| Founders | Morteza Ibrahimi, Ahmad Khwlieh, Dina Alsamhan |
| Focus | AI-powered e-commerce automation |
| Market | MENA region, with global expansion potential |
| Unique Selling point | Autonomous AI agents for content creation, marketing, and conversational sales |
The Future of E-Commerce
As AI continues to reshape the e-commerce landscape, Qeen.ai is poised to play a pivotal role in the MENA region and beyond. By automating key processes and reducing reliance on ads, the startup is empowering merchants to focus on what truly matters: delivering great products and extraordinary customer experiences.
With its innovative platform and strong backing, Qeen.ai is not just redefining e-commerce — it’s setting the stage for a smarter, more efficient future.
Explore how Qeen.ai is transforming e-commerce by visiting their website.
Qeen.ai: Revolutionizing AI-Driven marketing in the Middle East
In the rapidly evolving world of AI-powered marketing, Qeen.ai is making waves with its innovative approach and focus on underserved markets. Founded in 2023 by former DeepMind researcher Ibrahimi, the startup has quickly raised $12 million in funding and is carving out a niche in the Middle East and North africa (MENA) region.
From Google Ads to AI-Driven E-Commerce
Qeen.ai’s AI agents are designed to integrate seamlessly into merchants’ workflows, making them indispensable rather than replaceable. Unlike many AI-powered sales and customer service tools that face high churn rates, Qeen.ai boasts stronger retention, particularly in e-commerce and marketing.
A standout feature is its dynamic text personalization, which tailors content based on user behavior and device type. For instance,an iPhone user might see concise bullet points,while a laptop user receives detailed paragraphs. Since launching its Dynamic Content agent in Q2 2024, Qeen.ai has served over 15 million users, generated 1 million SKU descriptions, and helped merchants increase sales by 30%.
“We worked with a client to optimize their content and SEO. After using our AI plugins, their search volume increased by 40%, and their Google ranking improved from 22 to 18—all with zero manual effort. The entire process was fully autonomous,” said Ibrahimi.
The company employs a subscription-based pricing model, offering two plans: content automation (priced at $0.10 to $0.20 per active SKU per month) and an AI marketing agent (priced per interaction volume).Notable clients include Dubai Store, 6th Street, and Jumia.
Standing Out with Talent
Qeen.ai’s success is rooted in its deep tech expertise and exceptional talent pool. Two of its co-founders hold PhDs in AI, and Ibrahimi himself led a DeepMind research team specializing in self-learning, goal-driven AI agents—the same technology that powers Qeen.ai today.
“One of the most exciting things we’ve seen is the quality of AI talent here,” Ibrahimi said. “We’ve attracted great talent both locally and internationally—people have left the bay Area, Europe, and the UK to come here and build with us.”
currently, Qeen.ai employs over 25 people across the UAE and Jordan. The recent $10 million seed funding will support the company’s growth strategy, including expanding its AI platform, scaling its team, and attracting more customers.
Qeen.ai’s competitive Edge
While competitors like YC-backed Unusual and Rankai focus on developed markets,Qeen.ai is prioritizing the MENA region—a largely underserved market for AI-driven marketing automation tools. By establishing a strong foothold in the Middle East,Qeen.ai aims to expand globally in the future.
| Key Highlights | Details |
|———————————-|—————————————————————————–|
| Founding Year | 2023 |
| Total Funding | $12 million |
| Key Clients | Dubai Store, 6th Street, Jumia |
| Employees | 25+ across UAE and Jordan |
| Unique Feature | Dynamic text personalization based on user behavior and device type |
Qeen.ai’s focus on innovation, talent, and underserved markets positions it as a leader in the AI-driven marketing space. As the company continues to grow, it’s set to redefine how businesses in the Middle East and beyond approach marketing automation.
For more insights into AI-driven marketing trends, explore how Unusual and Rankai are tackling similar challenges.
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In a significant boost to the startup ecosystem,Amda Capital,10X Founders Fund,and Dara Holdings have emerged as key investors in a recent funding round. This collaboration highlights the growing confidence in innovative ventures and underscores the strategic vision of these investment powerhouses.
The funding round, which has garnered attention across the industry, reflects the increasing appetite for high-potential startups. Amda Capital,known for its focus on disruptive technologies,has consistently backed ventures that redefine industries. Similarly, 10X Founders Fund has built a reputation for nurturing early-stage companies with scalable solutions. Meanwhile, Dara Holdings brings a wealth of experience in strategic investments, further solidifying the credibility of this round.
“This investment marks a pivotal moment for us,” said a spokesperson from the startup.“With the support of Amda Capital,10X Founders Fund,and Dara Holdings,we are poised to accelerate our growth and deliver transformative solutions to our customers.”
The startup, whose name remains undisclosed, is rumored to be operating in the tech sector, with a focus on cutting-edge innovations. While details about the funding amount are yet to be revealed, industry experts speculate that the round could be one of the largest of the year.
Key Takeaways from the Investment Round
| Investor | Focus Area | Notable contributions |
|————————|——————————|——————————————–|
| Amda Capital | Disruptive Technologies | Backing ventures that redefine industries |
| 10X Founders Fund | Early-Stage Startups | Nurturing scalable solutions |
| Dara Holdings | Strategic Investments | providing expertise and credibility |
This funding round is a testament to the collaborative spirit of the investment community. By pooling their resources and expertise, Amda Capital, 10X Founders Fund, and Dara Holdings are not only supporting the startup’s vision but also contributing to the broader innovation landscape.
As the startup prepares to scale its operations, the involvement of these investors is expected to open doors to new opportunities and partnerships. The funding round also serves as a reminder of the critical role that strategic investments play in driving technological advancements and economic growth.
For more insights into the latest investment trends and startup news, explore our in-depth analysis of the evolving venture capital landscape. Stay tuned for updates on this exciting development and its impact on the industry.
Q&A with Qeen.ai: Pioneering AI-Driven Marketing Automation in the MENA Region
Editor: Qeen.ai has chosen to focus on the MENA region, which is often seen as an underserved market for AI-driven marketing tools.What inspired this decision?
Guest: The MENA region presents a unique prospect for innovation, particularly in the realm of AI-driven marketing automation. While developed markets are saturated with solutions, the middle East is still in the early stages of adopting these technologies. By focusing here, we can address the specific needs of businesses in this region, such as dynamic text personalization based on user behavior adn device type. Our goal is to establish a strong foothold in the MENA market and then expand globally.
Editor: qeen.ai has already secured $12 million in funding. How do you plan to utilize this investment to drive growth?
Guest: The funding will be instrumental in scaling our operations and enhancing our platform’s capabilities. We plan to invest in talent acquisition, particularly in the UAE and Jordan where we currently have over 25 employees. Additionally, we aim to refine our unique feature of dynamic text personalization, ensuring it meets the diverse needs of our key clients like Dubai Store, 6th Street, and Jumia.This will position us as a leader in the AI-driven marketing space.
Editor: The involvement of Amda Capital, 10X Founders Fund, and Dara Holdings in your recent funding round is noteworthy.How do these partnerships align with Qeen.ai’s vision?
Guest: These partnerships are a testament to the confidence these investors have in our vision. Amda Capital’s focus on disruptive technologies aligns perfectly with our innovative approach to marketing automation. The 10X Founders Fund’s expertise in nurturing early-stage startups will help us scale effectively. Lastly, Dara Holdings brings strategic investment experience that will enhance our credibility and open doors to new opportunities. Together, these partnerships will accelerate our growth and help us deliver transformative solutions to our clients.
Editor: What are the key challenges Qeen.ai faces in the MENA region, and how do you plan to overcome them?
guest: One of the main challenges is the relatively low awareness of AI-driven marketing tools in the MENA region. To address this, we are focusing on education and outreach, demonstrating the tangible benefits our solutions can bring to businesses. Additionally, the region’s diverse languages and cultural nuances require a localized approach, which we are addressing through our dynamic personalization features.By customizing our offerings to meet these specific needs, we aim to build trust and drive adoption.
Editor: Looking ahead, what are Qeen.ai’s plans for global expansion, and how do you see the company evolving in the next few years?
Guest: Our immediate priority is to solidify our presence in the MENA region. Once we have established a strong foundation, we plan to expand into othre underserved markets, leveraging the insights and experience we’ve gained. In the next few years, we aim to be a global leader in AI-driven marketing automation, known for our innovative solutions and customer-centric approach. By continuously evolving our platform and staying ahead of industry trends, we are confident in our ability to redefine how businesses approach marketing automation on a global scale.
Conclusion
Editor: Thank you for sharing your insights.It’s clear that Qeen.ai is poised to make a significant impact in the MENA region and beyond. Your focus on innovation, talent, and underserved markets sets you apart as a leader in the AI-driven marketing space. We look forward to seeing your continued growth and success.
