LEGO and Bol Open a Pop-Up Flower shop in Antwerp: A blooming Collaboration
In the heart of Antwerp’s IJzerenwaag, a unique pop-up store has blossomed, thanks to the creative partnership between LEGO and Bol. Running until February 15, this temporary shop is a floral paradise—but with a twist. Instead of fresh petals, visitors are greeted by vibrant blooms crafted entirely from LEGO bricks.
The pop-up showcases the beloved LEGO Botanical Collection, featuring intricate designs like bonsai trees and wildflower bouquets. While you can’t purchase the creations on-site, the experience is far from disappointing. “If you see something you like, you can order it via the QR code.Later it will be delivered to your home. You will promptly get a goodie bag from us,” explains a staff member.The response has been overwhelming. By Saturday afternoon, over a thousand visitors had already flocked to the store. “We know that LEGO has faithful fans, and that has now been shown,” says the kind checkout lady.
for LEGO enthusiasts like Kim and Thibault, the pop-up is a dream come true. “Our living room is full of LEGO. It is indeed soothing and relaxing. It also ensures that you put that smartphone aside for a while,” Kim shares. The couple left with a goodie bag containing a puzzle and a cardboard vase for their LEGO flowers.“I have just ordered a bonsai and the wildflower bouquet. And that is not nearly my first purchase at LEGO,” Kim adds with a smile.The collaboration between LEGO and Bol is a testament to the enduring appeal of the Danish toy brand. By blending creativity with convenience, the pop-up offers a fresh way to experience LEGO’s artistry.
| Key Details |
|——————|
| Location | IJzerenwaag, Antwerp |
| Dates | february 1–15, 2025 |
| Highlights | LEGO Botanical Collection, QR code ordering, goodie bags |
| Experience | Immersive, interactive, and delivery-based |
Don’t miss this chance to explore the world of LEGO flowers before the pop-up closes. Whether you’re a lifelong fan or a curious newcomer, this is an experience that promises to inspire and delight.
LEGO Enthusiasts Transform Living Rooms into Creative Havens
Table of Contents
In the heart of Antwerp, LEGO enthusiasts are turning their living rooms into vibrant spaces filled with creativity and joy. From intricate Lord of the Rings sets to family-friendly sunflower builds, these colorful bricks are more than just toys—they’re a way of life.
A Living Room Full of LEGO
For one couple, their living room is a testament to their love for LEGO. “Our living room is full of LEGO,” they proudly admit. Among the flowers and decor, sets from Lord of the Rings take center stage. “That’s my hobby, yes,” one of them smiles.
But what makes LEGO so special? “It is soothing and relaxing,” says Kim.“LEGO is actually a puzzle, but in 3D. It also ensures that you put that smartphone aside.” This sentiment resonates with many who find solace in the tactile and meditative process of building.
A Family Affair
Sylvie and her family are no strangers to the LEGO craze. Their living room, too, is brimming with creations. “It’s a wonderful activity with the children,” Sylvie shares, as her two daughters assemble a sunflower.“The cupboards are already getting a bit too small. How many pieces are it? About forty.”
For Sylvie, the theme of the set matters less than the joy of building. “We just like to be busy with it,” she says. Their showpiece? A tree house, roughly the size of a sturdy flowerpot, proudly displayed in their home.
Antwerp’s LEGO Pop-Up
From February 1 to 15, LEGO enthusiasts can visit the pop-up at IJzerenwaag 11 in Antwerp. open from 10 am to 6 pm, this event is a haven for builders of all ages. Whether you’re a seasoned collector or a family looking for a fun activity, the pop-up offers something for everyone.
| Key Highlights |
|———————|
| Location | IJzerenwaag 11,2000 Antwerp |
| dates | February 1 to 15 |
| Hours | 10 am to 6 pm |
| Featured Builds | Lord of the Rings sets,sunflowers,tree houses |
Why LEGO?
LEGO’s appeal lies in its ability to bring people together. It’s not just about the finished product but the process of creation. As Kim puts it, “It’s a puzzle, but in 3D.” For families like Sylvie’s, it’s a way to bond and create lasting memories.
So, whether you’re a fan of Lord of the Rings or simply enjoy the meditative act of building, LEGO offers something for everyone. Visit the Antwerp pop-up to experience the magic for yourself.
All images © Sarah van den Elsken.
LEGO Enthusiasts Transform Living Rooms into Creative Havens
Editor: Hi Kim and Thibault, thanks for joining us today. Let’s start with your living room—what inspired you to fill it with LEGO creations?
Kim: Thank you for having us! We’ve always been big fans of LEGO, but it really took off when we discovered the LEGO Botanical Collection. Building these sets is so relaxing, and it’s a great way to unwind together. Plus,it’s a creative outlet that doesn’t involve screens,which we love.
Thibault: Absolutely. Our living room is now filled with LEGO flowers, bonsai trees, and even a few Lord of the Rings sets. It’s like having our own little world of creativity at home.
Editor: That sounds amazing! What’s your favorite part about building with LEGO?
Kim: For me, it’s the meditative aspect. Building LEGO is like solving a 3D puzzle. It’s so calming and helps me disconnect from daily stress.Plus, seeing the final product is incredibly rewarding.
Thibault: I love the creativity it sparks. There’s no right or wrong way to build, and it’s fun to experiment with different designs. it’s also a great activity to do together as a couple.
Editor: I’ve heard you’ve recently visited the LEGO pop-up in Antwerp. What was that experience like?
kim: Oh, it was a dream come true! The pop-up is a floral paradise made entirely of LEGO bricks. They showcase the Botanical Collection, and even though you can’t buy the creations on-site, you can order them via a QR code. We left with a goodie bag that included a puzzle and a cardboard vase for our LEGO flowers.
Thibault: The response has been incredible—over a thousand visitors by Saturday afternoon! It’s clear that LEGO has a loyal fanbase, and this pop-up is a testament to it’s enduring appeal.
Editor: That’s fantastic! What advice would you give to someone new to LEGO or considering exploring the Botanical Collection?
Kim: Start with something that interests you,whether it’s flowers,trees,or something entirely different. The process is just as enjoyable as the result, so don’t worry about being perfect. And don’t forget to take breaks—it’s supposed to be relaxing!
Thibault: I’d also recommend checking out the pop-up if you can. It’s a great way to see the sets in person and get inspired. Plus, the goodie bags are a fun bonus!
Editor: what’s next for your LEGO collection?
Kim: I’ve just ordered the bonsai tree and wildflower bouquet from the Botanical Collection. I can’t wait to add them to our living room!
Thibault: We’re also eyeing a few new Lord of the rings sets. Our collection is always growing, and that’s part of the fun.
Editor: Thank you both for sharing your LEGO journey with us. It’s been inspiring to hear how LEGO has become such a meaningful part of your lives.
Kim & Thibault: thank you! We’re happy to spread the LEGO love.
