The French National Council of the Order of Physicians (CNOM) and YouTube have collaborated too Ethical Standards for Doctor-Influencers
Table of Contents In a recent announcement,François Arnault,president of the CNOM and an experienced ENT specialist,introduced a set of ten principles designed to guide physicians in their digital content creation. “New modes of communication offer physicians the possibility to reach millions of people,” noted Arnault. “This change presents both an opportunity and a challenge as the general public often navigates an environment where misinformation proliferates.” Doctors’ public statements, whether through conventional media or social networks, are already regulated by the code of ethics. This code mandates that physicians communicate with caution, adhere to ethical obligations, and avoid presenting unverified hypotheses as established facts. However,the unique nature of social media prompted CNOM to develop a dedicated charter. “This ethical framework will guide doctors with an online presence to provide rigorous medical facts that is accessible to all. It is a way to combat misinformation and contributes to our public health efforts,” said Charter Guidelines: A Framework for Credibility
The 10 principles of the charter aim to improve the identification of credible medical content on social media and prevent misrepresentation. Doctors are encouraged to use their professional titles to ensure transparency. The charter also reinforces existing regulations, prohibiting: Given the growing concern over medical misinformation, the charter emphasizes the importance of high-quality, evidence-based content. Physicians are urged to produce content with clear sources, dates, and regular updates while avoiding the promotion of unverified medical practices or therapies.”this charter is a call for collective mobilization,” said Arnault. “Our goal is for as many doctors creating content as possible to adopt it, and we hope that it will spark a collective awareness, among both social media platforms and physicians, reinforcing the need for scientific integrity in communication to protect public health.” The charter will be distributed in medical schools, where future doctor-influencers are most likely to emerge.This initiative is part of a larger effort to regulate medical content on social media.In 2023, the French ‘Influencers Act’ banned advertising for cosmetic surgery and certain other practices. In the same year, YouTube introduced a certification system for content created by healthcare institutions and professionals. | Key Principles of the Charter | Purpose | This story was translated from JIM using several editorial tools, including AI, as part of the process. Human editors reviewed this content before publication. In an era where medical misinformation is rampant, the French National Council of the Order of Physicians (CNOM) has introduced a charter to regulate the content created by doctor-influencers. This initiative, developed in collaboration with platforms like YouTube, aims to ensure that medical information shared online is accurate, evidence-based, and ethical.Joining us today to discuss this crucial advancement is Dr. Claire Moreau, a leading expert in digital health interaction and a vocal advocate for scientific integrity in online medical content. Editor: dr. Moreau, thank you for joining us.The phenomenon of doctor-influencers is growing rapidly. Why do you think this trend is gaining so much traction? Dr. Claire Moreau: Thank you for having me. The rise of doctor-influencers is largely due to the accessibility of social media platforms. Physicians can now reach millions of people instantly, which is both a powerful tool and a important obligation. However, this surge also comes with risks, especially when misinformation proliferates. The charter introduced by the CNOM is a timely response to this challenge. Editor: The charter outlines ten principles for ethical content creation. Could you highlight some of the most critical ones? Dr. Claire Moreau: Absolutely. One of the fundamental principles is the use of professional titles to ensure transparency and credibility. The charter also prohibits personalized medical advice, which can be risky if misused. Additionally, it bans paid promotions and self-promotion of doctors’ own practices. These guidelines are designed to maintain the integrity of medical content and prioritize public health over personal gain. Editor: How do you believe this charter will contribute to combating medical misinformation? Dr. Claire Moreau: by setting clear standards, the charter empowers doctors to produce high-quality, evidence-based content. It emphasizes the importance of citing sources, providing dates, and regularly updating information. This rigorous approach will help the public distinguish between credible medical advice and unverified practices, ultimately protecting public health. Editor: Social media platforms play a crucial role in this ecosystem. How can they support the goals of this charter? Dr. Claire Moreau: platforms like YouTube have already taken steps by introducing certification systems for healthcare content. They can further support the charter by promoting content that adheres to these principles and by implementing algorithms that prioritize verified medical information. Collaboration between platforms and medical professionals is essential to ensure the success of this initiative. Editor: Looking ahead, what challenges do you foresee in implementing this charter, and how can they be addressed? Dr. Claire Moreau: One major challenge is ensuring widespread adoption among doctors. Education and awareness campaigns, especially in medical schools, will be crucial. Additionally, continuous monitoring and updating of the charter will be necesary to address emerging issues. The ultimate goal is to create a culture of scientific integrity in online medical communication. Editor: Dr. Moreau, thank you for your insights.The charter represents a significant step towards ensuring the credibility of medical content online. Dr. Claire Moreau: It was my pleasure. Indeed, this initiative is a call for collective action.By adopting these principles, we can foster a digital habitat where accurate medical information thrives, benefiting both healthcare professionals and the public.
A Broader Effort to Regulate Medical Content
|———————————–|————-|
| Use of professional titles | Ensure transparency and credibility |
| Prohibition of personalized advice | Prevent misuse of medical authority |
| ban on paid promotions | Maintain content integrity |
| avoidance of self-promotion | Focus on public health over personal gain | Enhancing Medical Content Integrity: A Conversation with Dr.Claire Moreau on Regulating Doctor-Influencers
The Rising Influence of Doctor-Influencers
Key Principles of the Charter
Combating Medical Misinformation
Future Implications and Challenges
Conclusion
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