Meta’s Reality Labs division has achieved a remarkable milestone, with sales for 2024 soaring more than 40% compared to the previous year, according to a leaked internal memo obtained by Business Insider. This division, responsible for innovations like the Quest headsets, Horizon software platform, and the technology behind the Ray-Ban Meta smart glasses, has positioned itself as a powerhouse in the tech industry.
in the memo, Meta’s Chief Technology Officer, andrew Bosworth, shared insights into the division’s performance, stating, “2024 was a pivotal year for Reality Labs and positioned us for greatness in 2025.” He added, “The team beat nearly all of last year’s aggressive sales and user goals, growing RL sales >40% YoY overall.” Bosworth also highlighted the strength of the Quest brand, noting, “We are seeing massive sales growth in wearables and the Quest brand has never been stronger.”
The success of Reality Labs is further underscored by the performance of its flagship products. The Meta Quest 3S emerged as the top-selling games console on Amazon US in 2024, despite its October release. Additionally, the Meta Horizon app, essential for setting up Quest headsets, claimed the #1 spot among free iPhone apps on Christmas Day 2024.SteamVR also experienced near-record usage in December, reflecting the growing adoption of virtual reality technologies.
Meanwhile, the Ray-Ban meta glasses have exceeded expectations, becoming a breakout success. reports indicate that these smart glasses are the top-selling product in 60% of Ray-Ban stores across the EMEA region, demonstrating strong consumer demand for wearable tech.
Meta is set to publicly disclose its full 2024 financial results during its Q4 2024 earnings call.The company has been clear about Reality Labs’ performance since Q4 2020, and the latest figures are eagerly anticipated.
Key Highlights of Reality Labs’ 2024 Performance
| Metric | Details |
|————————–|—————————————————————————–|
| Sales Growth | >40% YoY increase in sales |
| Top Product | Meta Quest 3S: Top-selling games console on Amazon US in 2024 |
| App Performance | Meta Horizon app: #1 free iPhone app on Christmas Day 2024 |
| Wearables Success | Ray-Ban Meta glasses: Top-selling product in 60% of Ray-Ban stores in EMEA |
The achievements of Reality Labs in 2024 not only highlight Meta’s dominance in the VR and AR space but also set the stage for even greater innovations in the coming years. As Bosworth aptly put it, the division is poised for “greatness in 2025.” Stay tuned for more updates as Meta continues to push the boundaries of technology.
Breaking Down Meta’s Reality Labs Success: A Deep Dive into VR and AR Innovations in 2024
Meta’s Reality Labs division has made headlines in 2024 with a remarkable 40% year-over-year sales growth, driven by teh success of its flagship products like the meta Quest 3S, meta Horizon app, and Ray-Ban Meta smart glasses. To understand the importance of these achievements and what lies ahead, Senior Editor Michael Carter sat down with Dr. Emily Harris, a renowned tech analyst specializing in augmented reality (AR) and virtual reality (VR) technologies. Together, they explored the factors behind Reality Labs’ record-breaking year and its implications for the future of immersive tech.
The Phenomenal Sales Growth of Reality Labs
Michael carter: Dr. Harris, Reality Labs achieved a staggering 40% sales growth in 2024. What do you think were the key drivers behind this impressive performance?
Dr. Emily Harris: Michael, there are several factors at play here. First, the Meta Quest 3S played a pivotal role. Its release in October positioned it perfectly for the holiday season, and it quickly became the top-selling games console on Amazon US. Additionally, the Meta Horizon app, which is essential for setting up Quest headsets, saw a surge in downloads, even becoming the #1 free iPhone app on Christmas Day. These successes demonstrate how Meta has effectively leveraged both hardware and software to drive consumer adoption.
The meta Quest 3S: A Game-Changer in the Console Market
Michael Carter: Speaking of the Meta Quest 3S, it’s fascinating to see a VR headset outperform traditional gaming consoles. What makes this product stand out in such a competitive market?
Dr. Emily Harris: The Quest 3S represents a important leap forward in VR technology. It’s not just a gaming device; it’s a gateway to immersive experiences that appeal to a broad audience. Its affordability,advanced features,and ease of use have made it accessible to both gamers and non-gamers alike. Furthermore, Meta’s strong ecosystem on the Horizon app and SteamVR’s near-record usage in December 2024 show how the company has successfully expanded the appeal of VR beyond niche audiences.
Wearables Take Center Stage: The Ray-Ban Meta Glasses
Michael Carter: Another standout product is the Ray-Ban Meta glasses, which have become a top seller in 60% of Ray-Ban stores across the EMEA region. Why do you think these smart glasses have resonated so well with consumers?
Dr. Emily Harris: The Ray-Ban Meta glasses are a perfect blend of style and functionality. They’re not just a tech gadget; they’re a fashion statement. This dual appeal has made them particularly attractive to consumers who want cutting-edge technology without sacrificing aesthetics. Beyond that, the glasses offer practical features like augmented reality overlays and seamless integration with social media platforms, making them a must-have for tech-savvy individuals.Their success underscores the growing demand for wearable AR devices that enhance everyday life.
Looking Ahead: What’s Next for Reality Labs in 2025?
Michael Carter: Andrew Bosworth, Meta’s CTO, mentioned that 2024 positioned Reality labs for “greatness in 2025.” What innovations or trends should we expect from this division in the coming year?
Dr.Emily Harris: I think we’re going to see even more integration of AR and VR into everyday experiences. Meta has been investing heavily in technologies like the Orion AR glasses prototype, which could revolutionize how we interact with the digital world. Additionally, I expect continued growth in the social VR space, with the Meta Horizon platform likely introducing new features to enhance connectivity and collaboration. The groundwork laid in 2024 sets the stage for Meta to push the boundaries of what’s possible in immersive technology.
Key Takeaways
Michael carter: Thank you, Dr. Harris, for this insightful conversation. To summarize, Meta’s Reality Labs division has had an exceptional year, driven by the success of the Quest 3S, the Horizon app, and the Ray-Ban Meta glasses. These achievements not only solidify Meta’s leadership in the VR and AR space but also pave the way for groundbreaking innovations in 2025 and beyond.