Shuri’s “Monster” Tops October 2024 TV Programme Popularity Rankings in Tokyo
Tokyo, Japan – In a recent survey conducted by Video Research Co., Ltd., the October 2024 Cool_Program popularity ranking revealed that Shuri’s latest drama, “Monster”, claimed the top spot for both men and women. This marks a meaningful achievement for the series, which has captivated audiences across demographics.
the Content Chart survey, conducted four times a year, evaluates the “viewing quality” of TV programs and distributed content within a 50 km radius of Tokyo. This edition highlighted not only the popularity of “Monster” but also showcased the diverse preferences of male and female viewers.
Top Programs by Gender
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For men, the second-place spot went to “Thursday Drama The Travel Nurse”, starring Masaki Okada and Kiichi Nakai, while “Late night from Monday” secured third place.Women, on the other hand, favored “Friday drama lion’s lair”, featuring Yuya Yagira, in second place, followed by “Lie-debunking rhetoric”, starring Kouji Suzuka and Honoka Matsumoto, in third.
Interestingly, the survey revealed a stark contrast in genre preferences. While men’s top five included a mix of drama and variety shows, women’s rankings were dominated entirely by drama programs.
What is the Content Chart?
The Content Chart is a unique service that allows viewers to evaluate TV programs and compare them with other distributed content. Conducted in May, August, November, and February, the survey provides insights into program awareness, viewing frequency (F rate), likeability (Q rate), and creative evaluation. This data is invaluable for assessing the qualitative impact of video content and verifying its effectiveness.
Key Insights from the Survey
The October 2024 rankings underscore the enduring appeal of drama in Japanese television, notably among female viewers. “Monster”’s dual-gender dominance highlights its global storytelling and Shuri’s compelling performance.| Rank | Men’s Favorites | Women’s Favorites |
|———-|———————————–|——————————–|
| 1 | “Monster” | “Monster” |
| 2 | “Thursday Drama The Travel Nurse” | “Friday drama lion’s lair” |
| 3 | “Late night from Monday” | “Lie-debunking rhetoric” |
About Video Research Co., Ltd.
Established in 1962, Video Research Co.,Ltd. has been a pioneer in providing television viewership data and marketing insights in Japan. The company’s cutting-edge research supports businesses in addressing their marketing challenges and understanding audience preferences.For more details on the content Chart service, visit their official page.
Engage with the Data
Curious about the full rankings? Explore the complete October 2024 program popularity rating here.
As the television landscape continues to evolve, surveys like the Content Chart offer a fascinating glimpse into the viewing habits and preferences of audiences in Tokyo. Stay tuned for the next edition in February 2025!
Headline: Unveiling Japan’sViewing Habits: “Monster” Tops Tokyo’s TV Charts – An Interview with Media Analyst Hiroshi Nakamura
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Join us as Senior Editor of World-Today-News,Aki Nakamura,delves into the latest trends in Japanese television with esteemed media analyst Hiroshi Nakamura.Discussing the recent video Research Co., Ltd. ‘Content Chart’ survey, we explore the dominance of Shuri’s drama “Monster” and the insights it offers into Tokyo’s evolving viewing landscape.
Aki Nakamura (AN): Hiroshi, thank you for taking the time to discuss these captivating findings. Let’s start by discussing the phenomenon of “Monster” topping the popularity rankings for both men and women.
Hiroshi Nakamura (HN): Hi Aki, it’s great to be here. “Monster’s” success isn’t surprising, given Shuri’s star power. However, its dominance across genders is a testament to its compelling storytelling and universal appeal.
AN: That’s interesting, as the survey reveals stark genre preferences between men and women. What’s your take on this contrast?
HN: yes, men seemed to engage with a mix of drama and variety shows, while women favored dramas exclusively. This suggests that when it comes to quality viewing,women prefer narratives that evoke strong emotions,while men have broader entertainment tastes.
AN: Speaking of preferences, how does “Monster”‘s victory fit into the broader landscape of Japanese television?
HN: It underscores the enduring appeal of drama in Japanese TV, especially among female viewers. dramas have always been popular, but “Monster”‘s success may signal a renewed interest in high-quality, engaging narratives that transcend gender and age.
AN: the Content Chart survey also evaluates factors like program awareness and likeability. How does this data influence the television industry?
HN: It’s invaluable. Broadcasters use these insights to create content that resonates with audiences, improving their investment strategies and programming decisions.Moreover, it helps measure the qualitative impact of video content, ensuring they meet viewers’ expectations.
AN: Lastly, Hiroshi, what can we expect from future Content Chart surveys?
HN: As streaming services continue to grow, we’ll likely see shifts in viewing habits and preferences. The next survey in February 2025 will be another exciting glimpse into this evolving landscape.Stay tuned!
AN: Thank you, Hiroshi. It’s been enlightening. We’ll look forward to seeing the trends unfold.
HN: My pleasure, Aki.It’s always a pleasure discussing these trends with you.
