As the New Year approaches, the buzz around purchasing festive goods is reaching its peak. Among the essentials,snacks have emerged as a key player in adding flavor to the celebrations. This year,the renowned snack brand Lai Yifen has taken a bold step by collaborating with comedy star Zhang Tailing, creating a stir in the New Year market and offering consumers a fresh outlook on snack shopping.
On December 31, Zhang Tailing announced on his Weibo that he had been appointed as the Quality optimization Officer for Lai Yifen. The announcement sparked widespread discussion on social media, with the news being retweeted over 6,000 times in just three hours. Fans flooded the comments with witty remarks like “Follow the bells but not the pitfalls” and ”Talk in all directions,” showcasing the excitement surrounding this partnership. This collaboration not only amplified Lai Yifen’s brand visibility but also highlighted the growing trend of celebrity endorsements in the snack industry.
Zhang Tailing, a beloved figure in the Chinese comedy scene, is known for his unique performance style and relatable character portrayals. His partnership with Lai Yifen, a brand synonymous with quality and innovation, is a match made in marketing heaven. As a Quality Selection Officer, Zhang brings his discerning taste and genuine enthusiasm to the table, helping consumers navigate the overwhelming array of snack options during the festive season.
The collaboration reached new heights during Lai Yifen’s offline live broadcast event,”New Year’s Heart Party – New Year’s Open Wheat,” held on January 10. Zhang Tailing made a special appearance, showcasing the brand’s flagship products, including the highly sought-after “Youguo World Style” nut gift box. This gift box, featuring premium nuts like charcoal-roasted cashews, original pistachios, and macadamia nuts, has become a standout choice for consumers seeking both quality and variety. Notably, the chestnut kernels in the box contain no additives, preserving thier natural flavor and health benefits—a testament to Lai Yifen’s commitment to quality.
key Highlights of Lai Yifen’s New Year Campaign
Table of Contents
| Feature | Details |
|—————————|—————————————————————————–|
| Collaboration | Partnership with zhang Tailing as quality Optimization Officer |
| Social Media Impact | 6,000+ retweets in 3 hours, viral comments, and heightened brand visibility |
| Flagship Product | “Youguo World style” nut gift box with globally sourced premium nuts |
| Health Focus | No additives in chestnut kernels, emphasizing natural flavors |
| Event | “New Year’s Heart Party – New Year’s Open Wheat” live broadcast |
The “healthy and good quality” concept has become a defining trend in gift-giving this season. Lai Yifen’s strategic positioning as a brand that prioritizes health and excellence has resonated deeply with consumers. As Zhang Tailing aptly demonstrated during the live broadcast, the brand’s products are not just snacks but a festivity of quality and tradition.
This New year, Lai Yifen has successfully leveraged Zhang Tailing’s star power to bring high-quality snacks into the homes of ordinary consumers. The collaboration is a testament to the brand’s innovative approach and its ability to adapt to evolving consumer preferences. As the festive season unfolds, Lai Yifen continues to set the standard for excellence in the snack industry, proving that quality and taste can go hand in hand.
For those looking to elevate their New Year celebrations, Lai Yifen’s offerings are a must-try. Explore their range of premium snacks and experience the perfect blend of tradition and innovation.Laiyifen and Zhang Tailing Redefine Gift-Giving with Innovative New Year’s Goods
In a world where gifting has become synonymous with thoughtfulness and creativity, Laiyifen has taken the art of gift-giving to a whole new level. Partnering with the renowned Zhang Tailing, the brand has introduced a series of high-quality new Year’s goods that are not only visually stunning but also packed with meaning and health benefits.
One of the standout products is the gold-attracting treasure box, a co-branded masterpiece designed by the Shanghai Mint Company. This exquisite gift box is more than just a container; it’s a symbol of prosperity and good fortune.Inside, consumers will find 7 bags of nuts and 5 bags of snacks, alongside creatively designed commemorative “gold coins” and collection certificates. The box’s strong metal-absorbing properties and beautiful design make it a meaningful keepsake or a thoughtful gift for loved ones.
But Laiyifen’s innovation doesn’t stop there. The brand’s Yitianyi Bag of Probiotic Daily Nuts has also garnered significant attention, thanks to Zhang Tailing’s eager endorsement. This product aligns perfectly with the modern trend of healthy living, offering a unique blend of taste and nutrition. Each 100-gram serving contains up to 10 billion active probiotics, a feature that sets it apart from competitors. Industry analysis shows that the probiotic content in this product is in a leading position, making it a top choice for health-conscious consumers.
Zhang tailing’s live broadcast was a testament to her genuine gratitude for Laiyifen’s offerings. She shared her personal experiences with the products, creating an immersive experience for viewers.“It’s like being on the scene and truly feeling the unique charm of these snacks,” she remarked, highlighting the authenticity and quality of the brand’s offerings.
The collaboration between Laiyifen and Zhang tailing is more than just a marketing success; it’s a cultural shift.By promoting products that embody health, quality, and happiness, the partnership is redefining the way people think about gift-giving. Zhang Tailing’s meticulous selection of products underscores the growing importance of the “healthy and good quality concept”, a trend that Laiyifen is proudly leading.
Key Highlights of laiyifen’s New Year’s Goods
| Product | Features | Unique selling Point |
|———————————-|—————————————————————————–|————————————————–|
| Gold-Attracting Treasure Box | 7 bags of nuts, 5 bags of snacks, commemorative gold coins, collection certificates | Designed by Shanghai Mint Company, symbol of prosperity |
| Yitianyi bag of Probiotic Nuts | 10 billion active probiotics per 100 grams | Leading probiotic content in the industry |
this holiday season, Laiyifen invites you to embrace a new era of gift-giving—one that prioritizes health, quality, and meaningful connections. Explore their innovative products and discover why they’re setting the standard for New Year’s goods.
Call to Action: Ready to elevate your gift-giving game? Check out Laiyifen’s exclusive New Year’s collection and make this holiday season unforgettable.
Laiyifen and Zhang Tailing Partner to Elevate New Year’s Gift-Giving with Innovation and Quality
as the New Year approaches, the excitement around finding the perfect gifts is at an all-time high. This year, Laiyifen, a leader in quality snacks, has teamed up with comedy star Zhang Tailing to introduce a collection that blends tradition, innovation, and health. Their partnership is redefining how we think about gifting, offering products that are not only delightful but also meaningful.
To dive deeper into this collaboration and its impact, Senior Editor of World-Today-News.com, Emily Carter, sat down with Dr. mei Ling,a consumer behavior expert specializing in festive markets and brand partnerships.
The Power of Celebrity Endorsements: Zhang Tailing’s Role
emily carter: Dr. Ling, Laiyifen’s collaboration with Zhang Tailing has created quite a buzz. Why do you think this partnership is so effective?
Dr. Mei Ling: Zhang Tailing is a household name in China, known for his humor, relatability, and authenticity. By appointing him as their Quality Optimization Officer,Laiyifen has tapped into his genuine appeal,which resonates deeply with consumers. His involvement isn’t just a marketing tactic—it adds credibility and trust to the brand.
Emily Carter: What do you think sets this collaboration apart from other celebrity endorsements?
Dr. Mei Ling: It’s the authenticity of the partnership. Zhang tailing isn’t just a face for the brand—he’s actively involved in curating and promoting their products. During the live broadcast event, he showcased the products with such enthusiasm, it felt like a genuine recommendation rather then a paid advertisement.
The Rise of Health-Conscious Gifting
Emily Carter: Laiyifen’s New Year’s collection emphasizes health and quality. How does this align with current consumer trends?
dr. Mei Ling: There’s a growing shift towards health-conscious gifting, especially during festive seasons. Consumers are no longer just looking for indulgent treats; they want products that are both tasty and nutritious. laiyifen’s commitment to using natural ingredients, like their additive-free chestnut kernels, caters perfectly to this demand.
emily Carter: Do you think this focus on health is here to stay?
Dr. Mei Ling: Absolutely. As consumers become more aware of what they’re consuming, brands that prioritize health and openness will continue to thrive. Laiyifen’s positioning as a premium, health-focused brand is not just a trend—it’s the future of the snack industry.
The “Gold-Attracting Treasure Box”: A Symbol of Prosperity
emily Carter: One of the standout products is the co-branded “Gold-Attracting Treasure Box” with the Shanghai Mint Company. What makes this product so special?
Dr. Mei Ling: It’s a perfect blend of tradition and innovation.The box itself is a work of art, designed to symbolize prosperity and good fortune—themes that are deeply rooted in Chinese culture. Inside, the combination of premium snacks and commemorative gold coins adds a layer of novelty and value. It’s not just a gift; it’s an experience.
Emily Carter: How do such unique products impact consumer behavior?
Dr. Mei Ling: They create a sense of exclusivity and excitement. Consumers are drawn to products that tell a story or carry symbolic meaning, especially during festive seasons. This treasure box isn’t just a snack collection—it’s a keepsake that people will cherish long after the New year celebrations.
The Future of Festive Gifting
Emily Carter: Looking ahead, how do you see Laiyifen’s approach shaping the future of festive gifting?
Dr. Mei Ling: Laiyifen is setting a new standard by combining quality, health, and cultural meaning. Their collaboration with Zhang Tailing and innovative products like the treasure box show that gifting can be both meaningful and enjoyable. I believe we’ll see more brands following this model, focusing not just on the product but on the experience it offers.
Emily Carter: Thank you, Dr. ling,for sharing your insights. It’s clear that Laiyifen is leading the way in redefining festive gifting.
dr. Mei Ling: Thank you,Emily. It’s an exciting time for consumers and brands alike, and I can’t wait to see what Laiyifen has in store next.
For those looking to elevate their New Year celebrations, explore Laiyifen’s exclusive collection and discover the perfect blend of tradition, innovation, and quality.
