Nestlé Perú’s Ice Cream Division Aims for Double-digit Growth This Summer
Table of Contents
- Nestlé Perú’s Ice Cream Division Aims for Double-digit Growth This Summer
- Peru Emerges as Nestlé’s Innovation Hub with Global Success of Kit Kat Layers
- D’Onofrio Dominates the Ice Cream Market with an 88% Share
As the summer heat intensifies, so does the demand for refreshing treats. Nestlé Perú’s ice cream division, led by Marketing Manager Macarena Rodríguez, is gearing up for a season of significant growth. After a successful 2023, where the company met its objectives and closed the year with positive figures, Rodríguez revealed that the goal for this summer campaign is to achieve double-digit growth.The campaign, which began in October 2023 with a national convention for sellers, is expected to conclude between March and April, depending on the climate. This period is critical for the ice cream business,as it represents 60% to 65% of annual sales,with January and February being the peak months.
“The objective is not to depend so much on the climate. We certainly know that obviously a winter-warm is going to benefit us, but in reality, we prepare ourselves internally thinking that suddenly the climate accompanies us or suddenly not. That is why we have, for exmaple, strategies to launch products and purchase more freezers to reach more customers. And, based on this, we build our figure,” Rodríguez explained.
A Dozen Innovations to drive Growth
For this summer campaign, D’Onofrio, Nestlé Perú’s flagship ice cream brand, is banking on three key factors: innovations, powerful campaigns, and expanded distribution. The company has introduced over 10 new products to its portfolio,including the Non-stop strawberry with passion fruit and the Rich Cold cone with liqueur cream. These additions aim to cater to evolving consumer preferences and strengthen the brand’s market position.
| Key Highlights of Nestlé Perú’s Summer Campaign |
|—————————————————–|
| Objective | Double-digit growth |
| Campaign Period | October 2023 – March/April 2024 |
| Sales Contribution | 60%-65% of annual sales |
| Peak Months | January and February (25% of sales) |
| New Products | Over 10 innovations, including Non-stop and Rich Cold |
Beyond the Heat: A Year-Round Strategy
While the summer season is undeniably crucial, rodríguez emphasized that the company’s strategy extends beyond the temperature fluctuations. By investing in product launches and expanding freezer distribution, Nestlé perú aims to ensure consistent growth throughout the year.
“We are not just focusing on the summer months.our goal is to build a sustainable business model that thrives nonetheless of the climate,” she added.
A competitive Edge in a Growing Market
Nestlé Perú’s approach reflects a broader trend in the ice cream industry, where brands are increasingly diversifying their offerings to capture a larger share of the market. For instance, Freddo, another prominent player, has been making waves with its unique recipes and strategic expansions.
As the summer campaign unfolds,all eyes will be on Nestlé Perú to see if its innovative strategies and robust distribution network can deliver the promised double-digit growth.
What’s your favorite summer treat? Share your thoughts in the comments below and stay tuned for more updates on the latest trends in the ice cream industry!
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For more insights into the ice cream market, check out how Freddo is heating up the competition in Peru.Nestlé Peru is making significant strides in its liqueur and ice cream sectors, with a focus on innovation and distribution. Macarena Rodríguez, the Marketing Manager of Nestlé Peru, highlighted the company’s latest offerings, including the Alaska fresh popsicles, which come in flavors like peppermint and lemonade, priced at S/1. These products are designed to cater to a broad audience, ensuring comprehensive market coverage.
“Along with those two, we have the Alaska Fresh of S/1, which are flavored popsicles peppermint y lemonade; precisely to be able to cover the entire sector. We have also taken out for the children Emoticons since we continue to leverage ourselves from this children’s platform called Adventures, products that do not have high sugar labels or anything, and no artificial colors are used,” Rodríguez explained.
The company’s strategy also includes enhancing its distribution network. by the end of 2025, Nestlé Peru aims to expand to 70,000 points of sale and 5,000 ice cream vendors, ensuring nationwide coverage. Additionally, promotional campaigns will reward over 13 million sticks of ice cream, with daily giveaways of up to S/1,000.
Regarding sales channels, Rodríguez detailed that bodegas account for 60% of sales, supported by innovations and improved distribution through newly acquired freezers.The modern channel, which includes stores and other contemporary outlets, represents around 22% of sales. This channel sees high demand for ice cream meant for sharing, which boosts the ticket size.
Key Points Summary
| focus area | Details |
|—————-|————-|
| Product Innovation | Alaska Fresh popsicles in peppermint and lemonade flavors, Emoticons for children |
| Distribution Goals | 70,000 points of sale, 5,000 ice cream vendors by 2025 |
| Promotional Campaigns | Over 13 million sticks of ice cream to be rewarded, daily giveaways up to S/1,000 |
| Sales Channels | Bodegas (60%), modern channel (22%) |
nestlé Peru’s efforts in liqueur and ice cream are not just about expanding their product range but also about ensuring these products reach every corner of the country. with a robust distribution strategy and innovative offerings, the company is poised to dominate the market in 2025.
Peru Emerges as Nestlé’s Innovation Hub with Global Success of Kit Kat Layers
Peru has solidified its position as a key innovation hub for Nestlé, with the global success of products like Kit Kat Layers, a unique creation developed in the country. This achievement highlights Peru’s growing influence in the food and beverage industry, as Nestlé continues to replicate the recipe in other markets due to its overwhelming popularity.
Macarena rodriguez, a Nestlé executive, shared insights into the company’s strategic plans, including significant investments aimed at strengthening operations in Peru. In 2024, nestlé plans to allocate approximately $6 million for the acquisition of new freezers and plant improvements to enhance supply chain efficiency. This follows a similar investment pattern in 2023, underscoring the company’s commitment to innovation and growth in the region.
Nestlé’s portfolio in Peru includes the iconic D’Onofrio brand, which holds over 85% market share in the ice cream sector. the company is also exploring new avenues to expand its presence, including the launch of D’Onofrio-branded ice cream parlors. while Nestlé already operates the Antica Gelateria del Corso chain, known for its premium artisanal ice cream, the focus remains on establishing standalone D’Onofrio stores. Rodriguez revealed that plans are underway to finalize this initiative by the end of the year,with the goal of launching these parlors in time for the next campaign season.
Peru’s Role in Nestlé’s Global Strategy
Peru’s contribution to Nestlé’s global strategy extends beyond market dominance. The country has become a testing ground for innovative products, with Kit Kat Layers serving as a prime example. This multi-layered chocolate wafer, developed in Peru, has been so successful that its recipe has been adopted in other markets. This achievement underscores Peru’s potential as a hub for culinary creativity and product development.
The ambulatory channel, which accounts for 18% of sales, also plays a crucial role in Nestlé’s performance in Peru. This channel,combined with the company’s focus on premium offerings and strategic investments,positions Nestlé for sustained growth in the region.
Key Highlights of nestlé’s Plans in Peru
| Aspect | Details |
|————————–|—————————————————————————–|
| Investment in 2024 | $6 million for freezers and plant improvements |
| Market Share | D’Onofrio holds over 85% of the ice cream market |
| New Ventures | Launch of D’onofrio-branded ice cream parlors by end of 2024 |
| Global Impact | Kit Kat Layers recipe replicated in other markets due to Peruvian success |
| Sales Channels | Ambulatory channel contributes 18% of sales |
Looking Ahead
As Nestlé continues to innovate and expand its footprint in Peru, the country’s role as a global innovation hub is set to grow. With products like Kit Kat Layers gaining international acclaim and plans to open D’Onofrio ice cream parlors, Nestlé is poised to strengthen its position in the Peruvian market while contributing to the country’s reputation as a leader in food innovation.
For more updates on Nestlé’s initiatives and other business news, visit Gestión.
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Stay tuned for more insights into how peru is shaping the future of global food and beverage innovation.
The Peruvian ice cream market is a sweet battlefield,and D’Onofrio has emerged as the undisputed champion,holding an impressive 88% market share. With a portfolio exceeding 80 products, ranging from S/1 to S/32, the brand caters to every palate and budget. From the ever-popular mini sandwich to the rising star Rich Cold on a stick, D’Onofrio continues to innovate while maintaining its dominance.
A Portfolio Built for Everyone
D’onofrio’s strategy revolves around inclusivity. Their extensive product line ensures that no consumer is left behind. The mini sandwich remains the best-seller, a testament to its enduring appeal. Meanwhile, the Rich Cold paleta is gaining traction, signaling a shift in consumer preferences toward premium offerings.
the brand’s success is not just about variety but also accessibility. With products priced as low as S/1, D’Onofrio ensures that even budget-conscious consumers can indulge in their favorite treats.
| Key Highlights | Details |
|———————————-|—————————————————————————–|
| Market Share | 88% |
| Product Range | Over 80 products, priced from S/1 to S/32 |
| Best-Seller | Mini sandwich |
| Rising Star | Rich Cold paleta |
| Sales Distribution | 65% individual, 18-20% sharing format |
Consumer Preferences: Individual vs. Sharing Formats
When it comes to sales, individual ice creams account for 65% of D’Onofrio’s revenue, while sharing formats make up 18-20%. This breakdown reflects the brand’s ability to cater to both personal indulgence and family gatherings.In bodegas, individual ice creams dominate, representing 70-80% of sales, with the remaining 20-30% being family-sized take-home packs. Simultaneously occurring, clinics exclusively sell individual products, highlighting the brand’s adaptability across different retail channels.
Challenges in a Changing Climate
Despite its stronghold, D’onofrio faces challenges, particularly during the winter season. As reported by Gestion, ice cream sales growth is expected to slow due to a harsh winter. Companies like D’Onofrio are adjusting their strategies to navigate these seasonal fluctuations.
for more insights on how winter impacts ice cream sales, check out this detailed analysis.
The Future of Ice Cream in Peru
D’Onofrio’s dominance is a testament to its ability to evolve with consumer preferences while maintaining a strong connection to its roots. As the brand continues to innovate, it remains a cornerstone of Peru’s ice cream market.
For more updates on the ice cream industry and D’Onofrio’s latest offerings, stay tuned to Gestion.
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About the Author:
Christian Alcala is a seasoned journalist with a passion for uncovering the stories behind peru’s most iconic brands.Follow him on Twitter for more insights.stand Out in the Business World with Exclusive News from Gestión
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