Venezuelan Retailer Awards Car to Loyal Customer
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Multimax, a leading multi-brand retailer in Venezuela, recently concluded a promotional contest rewarding its most loyal customers. The grand prize? A brand-new 2025 Changan News Alsvin MT. This exciting giveaway was part of the company’s CrediMax programme, a unique installment payment plan offered exclusively to PriorityMax members.
Yennimar Jiménez, a resident of Yaracuy state, was the lucky recipient of the second car awarded this year.Jiménez received her keys during a live Instagram event broadcast on the official Multimax account, @multimax, at the Multimax Valencia headquarters in Carabobo state. José Andrés Padrón,Multimax’s presenter and brand ambassador,presented Jiménez with the keys to her new silver vehicle.
The credimax program allows PriorityMax members to purchase items in installments with no interest, paying 40% upfront and the remaining balance in six bi-weekly payments. Customers receive an initial credit limit of up to $200, which can increase based on timely payments. Prompt payment also enters customers into exclusive contests like the car giveaway.
Nasar Ramadan Dagga Mujamad, CEO and president of the CLX group (Multimax’s parent company), explained the significance of the promotion: “More than five years ago, we opened our first Multimax store to offer our people new ways to change their lives through innovative technology, a goal we continue to achieve even today. The raffle of this car is our way of repaying the trust that Venezuelans have placed in us, whom we thank for trusting in our potential from the beginning.”
How to Participate in CrediMax
To take advantage of CrediMax and its associated benefits, customers must first become members of PriorityMax. Interested individuals can apply for PriorityMax membership at any Multimax store location.The program offers various perks beyond the CrediMax installment plan, making it an attractive option for Venezuelan shoppers.
Multimax has announced plans to continue the car giveaway program in 2025, further incentivizing customer loyalty and highlighting the benefits of its CrediMax and PriorityMax programs. This initiative demonstrates Multimax’s commitment to rewarding its customers and fostering strong relationships within the Venezuelan market.
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Multimax’s CrediMax Program Drives Customer Loyalty in Venezuela
multimax, a leading Venezuelan retailer, is making waves with its innovative CrediMax program, designed to reward customer loyalty and make products more accessible.The program recently culminated in a car giveaway, highlighting its success in engaging and retaining customers.
Senior Editor of world-today-news.com, sarah Jenkins, sat down withrenowned Venezuelan economist, Dr. Javier Rodriguez, to discuss the impact of this initiative and its implications for the retail landscape in Venezuela.
the Appeal of CrediMax
Sarah Jenkins: Dr. rodriguez, Multimax’s CrediMax program seems to be attracting a lot of attention. What makes it so appealing to Venezuelan consumers?
Dr. Javier Rodriguez: The program’s strength lies in its accessibility and flexibility. It allows customers to purchase goods in installments without incurring interest charges. This is notably valuable in Venezuela’s current economic climate, where customary financing options can be challenging to access.
Sarah Jenkins: The fact that customers can increase their credit limit with timely payments is also noteworthy.
Dr. Javier Rodriguez: Absolutely. This incentivizes responsible financial behavior and builds trust between the retailer and the customer.
Beyond Installment Payments: Building Customer Relationships
Sarah Jenkins: The program also includes exclusive contests and giveaways like the recent car raffle. How does this contribute to the program’s success?
dr. Javier Rodriguez: These initiatives go beyond mere transactional benefits. They foster a sense of community and reward customer loyalty. by offering valuable prizes, Multimax is demonstrating its appreciation for its customer base and creating a positive brand experience.
Sarah Jenkins: Do you believe this type of strategy could have a wider impact on the Venezuelan retail sector?
Dr. Javier Rodriguez: There’s certainly potential for othre retailers to adopt similar models. By understanding the unique financial needs and aspirations of Venezuelan consumers, companies can develop loyalty programs that drive engagement and foster long-term relationships.
A Sign of Progress in the Venezuelan Economy
Sarah Jenkins: what do you see as the most significant implication of Multimax’s CrediMax program?
Dr. Javier Rodriguez: It signals a shift towards more creative and customer-centric solutions within the Venezuelan retail sector. By offering innovative financing options and strengthening customer relationships, Multimax is not only boosting its own business but also contributing to a more dynamic and resilient economy.
