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NCR Rice Retailers Slash Prices Amidst DA’s P40 Rice Program

Philippines’ Rice Subsidy program Lowers Prices in Metro Manila

A new government initiative in the Philippines is making waves in Metro Manila’s rice markets. The “Rice-for-All” program, part of the broader kadiwa ng Pangulo initiative, is selling well-milled rice at a significantly reduced price, prompting private retailers to lower their own prices to remain competitive.

The Presidential Communications Office (PCO) announced that the program is already impacting market prices. “Market retailers are currently reducing their prices to keep up wiht the lower price offered by rolling stores,” the PCO stated, citing a report from the Department of Agriculture (DA).

Under the “Rice-for-All” program, the DA offers well-milled rice at a price of ₱40 per kilogram (approximately $0.70 USD, based on current exchange rates), with a limit of 25 kilograms per person.This compares favorably to the average price of local and imported well-milled rice in the National Capital Region (NCR) during the period of December 16-21, which stood at ₱46.86 and ₱47.46 per kilogram, respectively. A week before the program’s launch (December 2-7), prices were even higher, at ₱47.05 and ₱47.90 per kilogram for local and imported rice, respectively.

The price difference – a savings of ₱3 to ₱5 (approximately $0.50 to $0.85 USD) per kilogram – is driving increased sales through the program’s mobile distribution points. A recent distribution saw 147 sacks of rice distributed across several Kadiwa locations in Metro Manila:

  • Edsa Balintawak Market (Southbound, brgy. Balingasa, Quezon City) – 110 sacks
  • New Marulas Public Market (Along Market Road, Brgy. Marulas, Valenzuela City) – 5 sacks
  • Malabon Central Market (Along F. Sevilla Blvd., Brgy. Tañong, Malabon City) – 32 sacks

The “Rice-for-All” program is a collaborative effort between the DA’s Agribusiness and Marketing Assistance Service and the Food Terminal inc. (FTI). The program’s success in lowering rice prices offers a potential model for addressing food security concerns and inflation, not only in the Philippines but also in other nations facing similar challenges.

While the impact of this program is currently localized to Metro Manila, its success coudl influence similar initiatives in other regions of the Philippines and possibly inspire similar programs in other developing nations grappling with food price volatility.


Rice Subsidies in the Philippines: A Solution to Food Insecurity?







Interviewer: Maria Santiago, Senior Editor, world-today-news.com


Guest: Dr. Elena Reyes, Professor of Economics, University of the Philippines





Maria: Welcome to world-today-news.com, Dr. reyes. Thanks for joining us today.





Dr. Reyes: My pleasure, Maria. It’s a pleasure to be here.





Maria: Let’s talk about the “Rice-for-All” program recently introduced in Metro Manila. The Philippine government seems to be making strides in addressing rising food prices with this initiative. Could you explain how it effectively works and its potential impact?





Dr.Reyes: Certainly. The “Rice-for-All” program is a major component of the “Kadiwa ng Pangulo” initiative. In essence, it aims to provide subsidized well-milled rice directly to consumers through mobile distribution points. They’re selling it at ₱40 per kilogram, which is substantially lower than market prices, which were hovering around ₱47 per kilogram for imported rice before the program launched.





Maria: ThatS a substantial price difference. You mentioned mobile distribution points – where are these set up, and how are they operating?





Dr. Reyes: The program is currently focused on Metro Manila.You’ll find these mobile points operating in strategic locations like the Edsa Balintawak Market, New Marulas Public Market, and Malabon Central Market, to name a few. It’s a collaborative effort between the Department of Agriculture’s Agribusiness and Marketing Assistance Service and the Food Terminal inc.





Maria: And is the program already having a noticeable effect on rice prices in Metro Manila?





Dr.Reyes: Absolutely. The President’s Communications Office has reported that many private retailers are already adjusting their prices downwards in response to the “Rice-for-All” initiative. Essentially, the program is creating price competition which ultimately benefits the consumers.





Maria: This sounds promising. Do you think this model could be scaled up to other regions of the Philippines, or even serve as a model for other developing nations dealing with food price volatility?







Dr. Reyes: It certainly has the potential. The key success factors here are the effective procurement and distribution network, as well as the collaboration between the government agencies and the private sector. If replicated thoughtfully in other areas, it could indeed contribute to addressing food security concerns in a broader context.





Maria: That’s engaging insight, Dr. Reyes. Thank you for sharing your expertise and shedding light on this important initiative.



Dr. Reyes: Thank you for having me, Maria.

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