Jakarta Aims for Global Tourism Spotlight with New Campaign
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Jakarta, Indonesia, is launching an ambitious campaign too solidify its position as a leading global infrastructure/our-insights/the-state-of-tourism-and-hospitality-2024″ title=”The state of tourism and hospitality 2024 – McKinsey & Company”>tourism destination. The initiative, dubbed “Jakarta Nice for MICE,” focuses on attracting both leisure and Meetings, Incentives, Conferences, and Exhibitions (MICE) travelers from around the world.
The DKI Jakarta Provincial tourism and Creative Economy Agency is spearheading the effort, utilizing a multi-platform digital strategy to reach a broad international audience. the campaign, running from August to October 2024, relies heavily on engaging video content to showcase Jakarta’s unique blend of cultural richness and modern infrastructure.
Andhika Permata, Head of the DKI Jakarta Provincial Tourism and Creative Economy Agency, explained the campaign’s core objective: “We wanted to attract the attention of a global audience and introduce Jakarta as a tourist destination that is not only rich in culture and history but also equipped with modern integrated infrastructure, complete with MICE venues and international-standard accommodation.”
The campaign’s target markets extend beyond domestic tourism, encompassing key regions in East and South Asia, including Hong Kong, Taiwan, Japan, South Korea, and India, as well as Southeast Asian nations such as Thailand, Malaysia, Singapore, the Philippines, and Vietnam. This strategic focus reflects jakarta’s ambition to become a major player in the global tourism market.
To maximize reach, the agency is partnering with popular digital platforms like IQIYI, WeTV, Viu, Agoda, tiktok, and Snack Video. This multi-pronged approach allows for interactive engagement and targeted advertising, ensuring the campaign’s message resonates with potential travelers.
Permata further emphasized the campaign’s digital focus: “We have designed a series of digital promotion strategies to connect Jakarta’s tourism potential with a global audience, utilizing various effective digital platforms.”
Helma Dahlia, Secretary of the Tourism and Creative Economy Agency, highlighted the significance of this campaign in elevating jakarta’s global tourism profile. She stated, “We are increasingly convinced that the use of the right digital platform can have a significant impact on the progress of the city’s tourism sector.”
Sherly Yuliana, Head of Marketing and Attractions, added that the campaign utilizes diverse advertising formats to optimize impact and reach. “We chose this approach so that the message could reach the audience at the right time in a captivating and relevant way,” Yuliana concluded.
The “Jakarta Nice for MICE” campaign represents a significant investment in Jakarta’s future as a global tourism hub, leveraging the power of digital marketing to attract international visitors and boost the city’s economy.
The provided text is only javascript code for embedding a facebook comment section. There is no news article content to rewrite. To create a news article,please provide the actual article text.Capital City Aims for Global Stage: Jakarta Launches Major Tourism Campaign
Jakarta is embarking on a major initiative to position itself as a premier global tourism destination. The new “Jakarta Nice for MICE” campaign emphasizes both leisure and business travel, leveraging Indonesia’s growing popularity amongst international tourists. This multi-platform, digital campaign targets key markets across East and South Asia, as well as Southeast Asia.
A Hybrid Approach: Targeting Both Business and Leisure Travelers
Senior Editor: Dr. Adika,welcome to World Today News. Jakarta’s new tourism campaign seems to be taking a unique approach. Can you tell our readers about its focus on both leisure and MICE tourism?
Dr. Adika Chandra, Tourism Studies Expert: Thank you for having me. You are right, the ”Jakarta Nice for MICE” campaign is designed with a dual purpose. It wants to attract leisure travelers interested in exploring Jakarta’s culture, history, and modern attractions, but also actively court the Meetings, Incentives, Conferences, and Exhibitions (MICE) market.
Jakarta has excellent MICE facilities and a growing reputation as a thriving business hub. The campaign aims to capitalize on this by showcasing Jakarta’s suitability as a destination for international conferences and events.
Going Digital: A Global Reach Through Online Platforms
Senior Editor: Indicating the campaign’s focus on digital platforms. What role will they play in reaching thes target markets?
Dr. Chandra: Digital marketing is absolutely central to this campaign. The DKI jakarta Provincial Tourism and Creative Economy Agency recognizes the power of reaching potential visitors directly through online channels.
We’re talking about partnerships with popular platforms like IQIYI, WeTV, Viu, Agoda, TikTok, and Snack Video. These platforms enjoy immense popularity in the target regions, allowing the campaign to engage with a vast audience through targeted advertising, interactive content, and influencer collaborations.
Underscoring Jakarta’s Vibrant Culture and Modern Infrastructure
Senior Editor: What key aspects of Jakarta will the campaign highlight for travelers?
Dr. Chandra: The campaign emphasizes the unique blend of Jakarta’s historic charm, vibrant culture, and modern infrastructure.
It will showcase iconic landmarks, breathtaking architecture, delicious food, and the warmth and hospitality of the Jakartans. Simultaneously occurring, it will highlight the city’s world-class MICE venues, modern transportation, and international-standard accommodation – aspects that are crucial for attracting business travelers.
Senior Editor: Dr. Chandra, thank you for sharing your insights on this exciting campaign. We wish Jakarta the best in its quest to become a leading global tourism destination.
Dr. Chandra: My pleasure. I believe Jakarta has all the ingredients to become a truly global tourism hub. This campaign is a powerful step in that direction.
