Indonesian Real Estate Agent’s Viral TikTok Success
Adrie Febriansyah, a real estate agent in Bogor, Indonesia, recently experienced a meteoric rise in popularity thanks to a viral tiktok campaign. His videos, showcasing completed homes with teh tagline “I show you the house is finished and ready to live in,” have garnered millions of views, leading to an overwhelming influx of clients.
The success, however, hasn’t been without its challenges. While the increased interest is significant, the home-buying process in Indonesia is complex, involving extensive checks on both the property and the buyer’s financial capabilities, including mortgage applications. “In terms of visits, it has really increased a lot. So the problem is BI checking data (SLIK OJK) or job data that is not bankable,” Febriansyah explained. This refers to credit checks and employment verification crucial for securing bank loans.
Despite the hurdles,Febriansyah’s innovative marketing strategy has paid off handsomely. His employer, PT Kesuma Agung Selaras, a developer with housing complexes in the Dramaga and Sentul areas of Bogor, rewarded him with a bonus and the title of Creative Marketing Employee of the Year.
Febriansyah’s listings include a variety of homes. In Dramaga, options range from a 33/60 square metre (approximately 355 square feet) house priced around 300 million Indonesian Rupiah (approximately $20,000 USD at current exchange rates) to a larger two-story 54/78 square meter (approximately 581 square feet) home for 700 million Indonesian Rupiah (approximately $47,000 USD).In Sentul, larger properties are available, starting at 1.1 billion indonesian Rupiah (approximately $74,000 USD) for a 60/60 square meter (approximately 646 square feet) house and reaching 2.2 billion Indonesian Rupiah (approximately $148,000 USD) for a 115/105 square meter (approximately 1238 square feet) home.These prices highlight the affordability range within the Bogor market, a point of interest for many frist-time homebuyers.
looking ahead, Febriansyah plans to continue his work with PT Kesuma Agung Selaras. “So far, I will remain focused and also help the company were I am working.In the long term, in the future, someone will definitely have dreams, including me. I also have big dreams, but just keep going,” he shared, expressing his ambition while remaining grounded in his current success.
Febriansyah’s story offers a compelling case study in the power of social media marketing in the global real estate industry. his success mirrors similar trends seen in the U.S. market, where innovative digital strategies are increasingly crucial for attracting buyers and sellers.
Indonesian Real Estate Agent Uses TikTok to Drive Record Home Sales
This interview explores the recent success story of Adrie Febriansyah,a Bogor,Indonesia real estate agent who has utilized TikTok to achieve remarkable results in a challenging market.
Senior Editor,World-Today-News: Joining us today is Eliza setiawan,a Jakarta-based real estate analyst. Eliza, welcome to the show! Thanks for joining us today to elaborate on Mr. Febriansyah’s innovative approach.
Eliza Setiawan: Thanks for having me. This truly is a interesting case study illustrating the global shift in real estate marketing towards digital platforms.
Using Social Media for Home Sales:
Senior Editor:
Can you tell us how Mr. Febriansyah used TikTok to generate such a powerful response?
Eliza Setiawan: It appears Adrie tapped into a very simple yet effective strategy. He showcased completed homes with a clear message: “I show you the house is finished and ready to live in.” this straightforward approach resonated with buyers who are often bombarded with idealized renderings or incomplete construction photos. Seeing a tangible,finished product demonstrably builds trust and excitement.
Challenges in the Indonesian Real Estate Market:
Senior Editor:
The article mentions elaborate vetting processes in Indonesia, involving financial checks and employment verification. How meaningful is this hurdle for buyers, especially given the immense interest Adrie has generated?
Eliza Setiawan: The Indonesian real estate market, while vibrant, is known for its strict regulations and thorough vetting procedures. These checks are in place to protect both buyers and lenders from potential financial risk. For Adrie, this surge in interest may present logistical challenges, ensuring potential buyers meet the stringent requirements.
Social Media’s Impact on Global Real Estate:
Senior Editor:
This story underscores the impact of social media on real estate, not just in Indonesia but worldwide. What are the broader implications for this industry?
Eliza Setiawan:
We’re witnessing a paradigm shift. Customary marketing methods are being overshadowed by the captivating reach and engaging nature of platforms like TikTok. real estate agents who embrace these tools can gain a significant competitive edge, connecting with a wider audience and offering a more personalized experience.
Looking Ahead:
Senior Editor: Where do you see this trend heading in the future, not just for Indonesian real estate but globally?
Eliza Setiawan: The future is definitely digital.We will likely see more agents like adrie creatively using social media. This includes virtual tours, interactive listings, and even targeted advertising based on user preferences. The key will be authenticity and providing genuine value to potential buyers.
