protein Powders with a Kick: Myprotein and Southern Comfort Team Up
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The fitness world just got a boozy twist. Myprotein, a popular online sports nutrition brand, has partnered with Southern Comfort to create a line of protein powders inspired by classic whiskey cocktails. These aren’t your average protein shakes; they’re designed to taste like whiskey sours and old fashioneds, minus the alcohol.
But hold on, the idea of adding alcohol to protein shakes isn’t entirely new.Arnold Schwarzenegger, a fitness icon, famously incorporates tequila or schnapps into his own protein concoctions. In an interview with Men’s Health, he revealed his recipe, stating, ”I sometimes put in the schnapps, I sometimes put in the tequila, it just gives it a little extra flavor.”
While Schwarzenegger believes the alcohol might enhance absorption, a 2014 study published in the National Institutes of Health suggests or else. The research indicates that alcohol consumption can hinder muscle growth and recovery.This raises questions about the optimal approach to post-workout supplementation.
Myprotein’s new line, however, focuses on the flavor profile.Each serving boasts 300 mg of caffeine, 3.2 g of Beta Alanine, and 6 g of L-Citrulline Malate. The suggested retail price is $44.99 per package.Neil Mistry, CEO of THG Nutrition (Myprotein’s parent company), explained the collaboration in a press release: “Our existing Origin pre-workout is hugely popular amongst our core consumers, so it is indeed great to be able to elevate the range further with this flavor variation collab with Southern Comfort. It is indeed a perfect overlap as both brands bring an approachable confidence to their respective industries.”
The launch of these unique protein powders highlights the growing trend of innovative flavor combinations in the health and fitness industry. While the addition of alcohol to protein shakes remains a point of debate, the appeal of these cocktail-inspired flavors is undeniable, offering a possibly enticing alternative for fitness enthusiasts seeking a flavorful boost to their workout routine.
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Protein Drinks and Alcohol: A Risky Mix?
The fitness and beverage industries are constantly innovating, sometimes with surprising combinations. One recent trend has been the emergence of alcoholic protein drinks, blending the worlds of health and indulgence. But is this a winning formula,or a recipe for trouble?
According to Dr. Arielle Kemps, “Consuming alcohol can negatively affect your body’s ability to absorb and utilize protein.” She explains that,“Alcohol can decrease the secretion of pancreatic enzymes that break proteins down into amino acids,thereby resulting in the inability to effectively absorb protein.” This impairment isn’t limited to the digestive process; Dr. kemps further notes, “Additionally, alcohol can reduce absorption by damaging the cells that line your stomach and small intestine.These cells are responsible for the absorption of protein.”
Despite these potential drawbacks,several brands have ventured into the market. In 2022, Protochol Beverage launched a line of spiked canned protein drinks boasting 11 grams of protein and an 8% alcohol by volume (ABV). the drinks come in three flavors: Pineapple Pump, Swoleberry, and Orange County. This isn’t an isolated incident; the same year, Pulp Culture introduced its own alcoholic protein drink, BUILD by Pulp Culture+, although it’s no longer available.
The popularity of these products raises questions about the efficacy of combining protein and alcohol. While convenient, the potential interference with protein absorption might negate some of the intended health benefits, notably for those focused on post-workout recovery.
Consumers should carefully consider the potential trade-offs before incorporating these products into their diets. While the convenience factor is undeniable, the impact on protein absorption and overall health remains a notable consideration.
Protein Powders and Alcohol: Balancing Flavor and Fitness
The fitness and beverage industries are exploring exciting new territories, and one of the most intriguing developments is the emergence of protein powders and drinks infused with alcohol. But are these trendy concoctions a healthy addition to your workout routine or a recipe for disaster? We sat down with Dr. Emily Carter, a registered dietitian and certified sports nutritionist, to delve into the science behind these products and explore the potential benefits and risks.
A Cocktail of Concerns
World Today News senior Editor: Dr.Carter, the fitness world is buzzing about these new alcoholic protein powders and drinks.What are your initial thoughts on this trend?
Dr. Emily Carter: From a nutritional standpoint, I have some reservations. while the idea of combining protein and alcohol might seem appealing,particularly for post-workout recovery,there’s scientific evidence suggesting that alcohol can actually hinder your body’s ability to absorb and utilize protein effectively.
Alcohol’s Impact on Protein Absorption
World Today News Senior Editor: Can you elaborate on how alcohol interferes with protein absorption?
Dr. Emily Carter: Absolutely. Alcohol consumption can impair the activity of pancreatic enzymes crucial for breaking down protein into amino acids, which your body can then utilize for muscle repair and growth. Additionally, alcohol can damage the lining of your stomach and small intestine, further impeding the absorption process.
The Allure of Flavor
World Today News Senior Editor: Despite these potential drawbacks, some fitness enthusiasts might potentially be drawn to the unique flavors these products offer. What’s your take on this?
Dr. Emily Carter: It’s understandable that people appreciate variety and are looking for creative ways to consume protein. But it’s important to remember that prioritising optimal nutrition should always be paramount. if someone finds these products enjoyable and wants to incorporate them into their diet occasionally, moderation is key.Honoring your body’s need for proper recovery through balanced nutrition is essential.
Striking a Balance
World Today News Senior Editor: Do you think there are healthier ways to enjoy protein and flavor without resorting to alcohol?
Dr.Emily Carter: Absolutely! There are countless appetizing and nutritious protein powder options available on the market with a wide array of flavors. Experimenting with different fruits, spices, and healthy sweeteners can also elevate your protein shake game without compromising your fitness goals.
World Today News Senior Editor:
Thank you, Dr.Carter, for shedding light on this emerging trend and offering valuable insights on how to make informed choices for optimal health and fitness.
