Toyota Hilux Rangga: Indonesian Pickup Truck’s Strong Debut
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The Indonesian automotive market is buzzing about the Toyota Hilux Rangga, a new pickup truck that’s quickly gaining popularity. Since its October 2024 launch, this vehicle has seen extraordinary sales figures, exceeding initial projections.
According to Henry Tanoro, Deputy President Director of PT Toyota Astra Motor (TAM), the Hilux Rangga achieved remarkable sales of 3,100 units in just two months (October and November 2024). This success is notably noteworthy given the initial sales target.
“Sales are interesting, the SPK Hilux Rangga has reached 3,100 units. That is in line with our target. Indeed, there are still more manual variants,”
Tanoro shared this positive news from the Kuningan area of South Jakarta. The strong demand highlights the appeal of the Hilux Rangga’s design and features within the Indonesian market.
Sales data reveals a preference for the manual transmission variant, accounting for a significant 87.2% of sales, while the standard model holds a 53.9% market share. The diesel engine option also proved popular, capturing 50.1% of sales.
Geographically, sales are concentrated in the Jakarta area (25%), followed by West Java (10%) and Central Java (10%). Distribution outside of Java remains limited for now.
The Hilux Rangga, a entirely built-up (CBU) import from Thailand, offers both petrol and diesel engine options. The diesel engine boasts a 2,400 cc, 2GD engine producing 149 PS of power and 343 Nm of torque. The petrol engine is a 2,000 cc, 1TR, generating 139 PS of power and 183 Nm of torque. Transmission choices include a 6-speed automatic for the diesel variant and a 5-speed manual for both petrol and diesel models. The fuel tank capacity is a generous 55 liters.
Pricing (Indonesian Rupiah)
- Hilux Rangga Cab-Chassis 2.0 Standard M/T: IDR 188.7 million
- Hilux Rangga Pick Up 2.0 Standard M/T: IDR 193.6 million
While the Hilux Rangga’s success is currently confined to Indonesia, its strong sales figures suggest a potential for expansion into other markets. The vehicle’s features and price point could make it a competitive option in various regions.
Hilux Rangga Pricing Unveiled: A Look at the Indonesian Pickup Truck Market
The Indonesian automotive market is buzzing with the release of pricing details for the new Hilux rangga pickup truck. This robust vehicle, popular for its versatility and durability, offers a range of options to suit diverse needs and budgets. The pricing, revealed recently, showcases a variety of models with different engine types and features.
gasoline Engine Options
For those seeking a gasoline-powered Hilux Rangga, several configurations are available. The base model, the 2.0 Standard M/T 3WAY, is priced at IDR 194.6 million. Stepping up to the 2.0 High M/T model increases the price to Rp 215.7 juta. (Note: IDR and Rp are both Indonesian Rupiah; the slight difference in notation may reflect different reporting styles.)
Diesel Engine Lineup
The diesel engine options provide more power and torque, making them ideal for heavier loads and challenging terrains. the range starts with the Hilux Rangga Cab-Chassis 2.4 DSL Standard M/T,priced at IDR 244.7 million. The pickup truck versions in this engine class offer various features and price points. The 2.4 SL Standard M/T is priced at IDR 249.6 million, while the 2.4 DSL Standard M/T 3WAY comes in at IDR 250.6 million. Higher-end diesel models, such as the 2.4 DSL High M/T and the automatic transmission versions (A/T), command higher prices, reaching up to Rp 304.5 juta.
While these prices are specific to the Indonesian market, they offer a glimpse into the pricing strategies for pickup trucks in Southeast Asia. This facts can be valuable for understanding global automotive trends and comparing pricing across different regions. The popularity of pickup trucks in developing economies, like Indonesia, reflects a growing demand for reliable and versatile vehicles for both personal and commercial use. This trend mirrors similar growth seen in the U.S. pickup truck market, highlighting the enduring appeal of this vehicle type worldwide.
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The information provided reflects current pricing and may be subject to change. Always consult official sources for the most up-to-date details.
Cracking the Indonesian Market: The Toyota Hilux Rangga’s Early Success
The Toyota Hilux Rangga,a redesigned pickup truck,has made a strong first impression in Indonesia since its October 2024 launch.
Wiht initial sales exceeding expectations, it’s clear this robust vehicle is resonating with Indonesian drivers. We sat down with automotive expert and analyst, Dr. Aditia Wibowo, to delve deeper into the Hilux Rangga’s success and what it reveals about the Indonesian automotive market.
Fueling the Hype: What’s Driving the Hilux Rangga’s Success?
World-Today-News:
Dr.Wibowo, the Toyota Hilux Rangga has seemingly hit the ground running in Indonesia. What factors do you attribute to its early success?
Dr. Aditia wibowo:
the Hilux Rangga’s success is a compelling confluence of factors. firstly,Toyota’s reputation for reliability and durability precedes them,giving the Hilux Rangga a solid foundation of trust among Indonesian consumers. Secondly, the vehicle itself offers a compelling mix of practicality and ruggedness, catering to both personal and commercial needs.
World-Today-News:
Speaking of practicality, the sales data suggests a strong preference for manual transmission variants. Was this anticipated?
Dr. Aditia Wibowo:
Yes,the preference for manual transmissions in Indonesia is not surprising.Manual vehicles are often perceived as more fuel-efficient and robust, qualities highly valued by Indonesian drivers, especially those in rural areas or with demanding workloads.
engine Options and Regional Demand
World-Today-News:
We’ve seen strong sales figures concentrated in Jakarta and West Java. This suggests a specific target audience. Could you elaborate?
Dr. Aditia Wibowo:
The concentration of sales in these regions points to a blend of factors. Firstly,Jakarta and West Java boast a larger concentration of businesses and individuals who require reliable pickup trucks for commercial purposes.Secondly, these areas also have a meaningful demographic of adventurous consumers who appreciate the Hilux Rangga’s off-road capabilities.
World-Today-News:
What about the engine options? Are diesel variants primarily driving the sales?
Dr. Aditia Wibowo:
diesel Hyundais are indeed gaining traction, notably with commercial drivers who prioritize torque and fuel efficiency for longer hauls and heavier loads. The Hilux Rangga’s diesel engine seems to be striking the right chord with this segment, as evidenced by the sales figures.
Looking Ahead: What Does This Success Mean for the Indonesian Pickup Market?
World-Today-News:
Do you anticipate the Hilux rangga’s success to trigger a response from competitors in the Indonesian pickup truck market?
Dr.Aditia Wibowo:
It’s highly likely. The Hilux Rangga’s success demonstrates the continued strong demand for dependable pickup trucks in Indonesia. I wouldn’t be surprised if other manufacturers begin to re-evaluate their offerings or introduce new models to compete for this coveted market segment.
World-Today-News:
what does the Hilux Rangga’s performance say about the wider trends in the Indonesian automotive market?
Dr. Aditia Wibowo:
The Hilux Rangga’s success underscores several key trends. Firstly,there’s a clear demand for vehicles that offer both utility and affordability. Secondly, Indonesian consumers are increasingly discerning, seeking out brands and models that align with their specific needs and lifestyles. the robust sales figures suggest that the Indonesian automotive market remains a vibrant and dynamic space with considerable growth potential.
