Europe‘s Next Hot Tourist Destinations: Are they Ready?
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The year 2024 saw a record-breaking surge in air travel within the United States, with December 1st marking the busiest day in TSA history, exceeding 3.08 million passengers. This unprecedented travel boom isn’t limited to the U.S.; global destinations are grappling with the consequences of overtourism, from the charming streets of Santa Claus’s hometown to the sun-drenched shores of the Mediterranean.
The numbers paint a clear picture: Over 20.2 million Americans visited Europe in 2023, a critically important jump from the 17.3 million pre-pandemic travelers in 2019. This influx of tourists has prompted some popular European destinations to implement drastic measures. Rome is considering charging for selfies at the Trevi Fountain, while Barcelona is exploring a ban on short-term tourist rentals via platforms like Airbnb. These actions highlight the challenges faced by well-established tourist hotspots.
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But what about lesser-known destinations? the sheer volume of travelers presents an opportunity for those seeking to capitalize on the global thirst for adventure. Travel expert Simon Calder identifies two such destinations poised for a tourism boom. He notes, “All the indications that we’ve seen, as an example the figures of people going through airports and the latest figures from travel companies show that we have an insatiable appetite for travel.And 2025 is going to be fantastic in having wider horizons than ever,” in an interview with the Daily Express.
While the potential for increased tourism brings economic benefits, these destinations must carefully consider the challenges of managing the influx of visitors to avoid the negative consequences experienced by other popular tourist destinations. The delicate balance between economic growth and preserving the unique character of these locations will be a key factor in their success.
Escape the Tourist Hordes: Two Underrated European Destinations for 2025
With travel costs soaring, savvy travelers are seeking alternatives to overcrowded hotspots. This year, consider exploring lesser-known European gems offering stunning scenery, rich culture, and substantially lower prices. Two destinations stand out: Bulgaria and Albania.
Bulgaria: Beaches, Mountains, and History
Bulgaria offers a diverse range of experiences, from the Black Sea’s sun-kissed beaches of Albena, Golden Sands, and Sunny Beach to the breathtaking ski resorts of Bansko and Pamporovo. Explore the vibrant capital city of Sofia, steeped in history, and discover a landscape shaped by centuries of civilizations. The country boasts a significantly lower tourist count compared to neighboring Greece and Turkey.
in 2023, Bulgaria welcomed 8.6 million tourists—a 13% increase from 2022. Though, this pales in comparison to Spain’s estimated 90 million visitors, highlighting Bulgaria’s potential for a more relaxed and less crowded vacation experience.
Albania: The “Maldives of Europe” Awaits
Across the Adriatic Sea lies Albania,a rising star in budget-friendly travel. One travel expert enthuses,”I’ve also got my money on Albania as an up-and-coming destination. Fantastic beaches, friendly people, and prices back to the 20th century.”
Albania boasts dramatic mountain ranges, pristine beaches dubbed “The Maldives of Europe,” a bustling capital city, and captivating ancient ruins perfect for Instagram-worthy photos. With only 10 million foreign visitors in 2023, Albania offers a unique opportunity to experience authentic european culture without the usual tourist crowds. And, the number of visitors is expected to grow.
So, as inflation continues to impact travel budgets, consider these hidden gems. Bulgaria and Albania offer a compelling blend of affordability, stunning landscapes, and a chance to escape the relentless crowds of more popular destinations.
Europe’s Next hot Spots: Bulgaria and albania ready for Prime Time?
With popular European destinations grappling with overtourism, many travelers are seeking alternative destinations. Bulgaria and Albania, two countries in southeastern Europe, are emerging as affordable, less-crowded alternatives.
In Conversation With: Dr. Elena Petrova, Balkan Tourism Specialist on These Under-the-Radar Destinations
World Today News Senior Editor: Dr.Petrova, welcome. Overcrowding has become a real problem in many European tourist hotspots. How do you see Bulgaria and Albania positioned to handle the potential increase in visitor numbers?
Dr. Elena Petrova: Thank you for having me. It’s true, the strain of overtourism is evident, but I believe Bulgaria and Albania are well-equipped to handle growth responsibly. They have been quietly developing their tourism infrastructure for years, focusing on sustainable practices and preserving their unique cultural heritage.
World Today News Senior Editor: Bulgaria is known for its Black Sea beaches and ski resorts. What else can visitors expect to find there?
Dr. Elena Petrova: Bulgaria offers a interesting blend of history, nature, and affordability. Beyond the beautiful coastline,you have the stunning Rila Mountains,ancient Thracian ruins,and vibrant cities like Sofia,which boasts a rich Ottoman past.
World Today News Senior Editor: And Albania? it’s frequently enough called the “hidden gem” of the Balkans. Why is that?
Dr. Elena Petrova: Albania has been relatively under-the-radar due to its history but is now gaining well-deserved recognition. It boasts pristine beaches along the Adriatic and Ionian Seas, earning it the nickname “The Maldives of europe.” There are also dramatic mountain ranges, ancient Roman ruins, and a captivating blend of Mediterranean and Balkan cultures.
World Today News Senior Editor: You mentioned responsible tourism.How are these countries working to ensure they don’t fall into the same traps as some of their overcrowded neighbors?
Dr. Elena Petrova: Both Bulgaria and Albania have strong commitments to sustainable tourism.They are promoting eco-pleasant accommodations, supporting local communities, and focusing on off-the-beaten-path experiences. The emphasis is on spreading the benefits of tourism more evenly and preserving the natural beauty and cultural heritage that makes these destinations so special.
World Today News Senior Editor: what advice would you give to travelers considering a trip to Bulgaria or Albania?
Dr. Elena Petrova: Be prepared to be surprised and delighted! These countries offer genuine experiences, warm hospitality, and amazing value for money. Learn a few basic phrases in the local language, try the delicious cuisine, and be open to discovering the hidden gems that await.
World Today News Senior Editor: Thank you so much, Dr.Petrova, for sharing your insights.
Dr. Elena Petrova: My pleasure. I hope this encourages more people to explore these incredible destinations!
