Toyota’s Hilux Rangga SUV: A New Era of Customization Hits US Market
Table of Contents
Toyota is poised to disrupt the US SUV market with the upcoming launch of its highly anticipated Hilux Rangga, a customizable vehicle built in collaboration with Indonesian car body manufacturer, New Armada. The vehicle, initially showcased at the 2024 GIIAS (Gaikindo Indonesia International Auto Show), is slated for a 2025 US release.
“We plan to start selling the SUV (the All New Hilux Rangga concept SUV on display at GIIAS 2024),” confirmed Anton jimmi Suwandy,Marketing Director of PT Toyota-Astra Motor (TAM),during a recent test drive event. “So currently we are still discussing with New Armada, because the price is decided by New Armada.”
Suwandy offered a glimpse into the pricing strategy, stating, “New Armada will set prices this month, actually I already know roughly what the price range is, so for example the automatic diesel SUV will cost around Rp.490 million to Rp. 500 million.I think the automatic petrol one might be a bit cheaper. Under IDR 400 million for a diesel manual, that’s about between.” (Note: Conversion to USD will be provided upon official US pricing release.)
This collaboration marks a significant step for Toyota, echoing its successful partnerships with local body builders during the Toyota Kijang era. Suwandy explained, “So that’s what I heard that we are discussing with New Armada, what is the price of petrol, what are the optional options? So it’s similar to the Kijang of the past, there was the Kijang Commander, the Kijang rover, so each car body can make its own variant.”
The flexibility extends beyond New Armada. Suwandy added, “Incidentally, our first collaboration is with New Armada, but I have also seen that many other car body manufacturers are interested, there are 5 car body companies that are making their own versions which may be adjusted to the needs of each region with prices.” This multi-solution approach allows for customization to meet diverse business and consumer needs across the US.
Toyota is actively engaging with its US dealerships to develop extensive strategies supporting the Hilux Rangga’s launch. The company’s official website highlights the collaboration with over 80 local body builders globally, emphasizing its commitment to fostering the growth of the local automotive industry and providing a wide range of customizable options for the US market.
The All-New Hilux Rangga promises a robust, agile, and productive vehicle, tailored to meet the specific needs of the diverse US landscape. with its customizable features and competitive pricing, the Hilux Rangga is poised to make a significant impact on the American automotive market.
Toyota Hilux: A Canvas for Customization
The Toyota Hilux, renowned for its rugged durability and off-road prowess, is proving to be more than just a workhorse. Across the globe, and increasingly in the US, creative minds are transforming this iconic truck into a variety of specialized vehicles, showcasing its adaptability and versatility.
From Off-Grid Adventures to V8 Power
One striking example is the BR75 SUV Adventure Camper, a conversion that seamlessly blends the Hilux’s robust capabilities with the comfort of a mobile home. This innovative build, featuring an aerodynamic extension replacing the truck bed, comfortably accommodates five passengers and provides sleeping space for two adults and two children. Source The result is a go-anywhere micro RV, perfect for exploring remote locations in style and comfort. Source
For those seeking raw power, Marks 4WD offers a V8 conversion kit for older Hilux models (2005-2015). This upgrade significantly boosts performance, offering two kit options: one paired with a Toyota H151 five-speed manual gearbox and another with a GM 6LE automatic transmission. Source This transformation caters to enthusiasts seeking a more powerful and exhilarating driving experience.
The Hilux’s adaptability: A Growing Trend
The popularity of Hilux modifications reflects a growing trend in the US towards personalized vehicles that cater to specific lifestyles and needs. Whether it’s the freedom of off-grid exploration or the thrill of enhanced performance, the Hilux’s adaptability makes it an ideal platform for customization. This trend is likely to continue as more individuals seek unique and versatile vehicles to match their adventurous spirits.
The versatility of the Hilux is not limited to campervan conversions or V8 upgrades. Its robust chassis and reliable engine make it a popular choice for a wide range of modifications, from commercial applications to specialized recreational builds. The possibilities are virtually limitless, making the Hilux a truly unique vehicle in the automotive landscape.
Toyota’s Customizable Hilux rangga SUV: A Game changer for US Market?
The upcoming release of Toyota’s Hilux Rangga SUV in the US has generated notable buzz. This highly anticipated vehicle, built in collaboration with Indonesian car body manufacturer New Armada, promises a level of customization rarely seen in the SUV segment. The Hilux Rangga’s adaptable platform and focus on regional needs could disrupt the US market, offering a unique option to traditional SUVs. To delve deeper into this exciting development, we spoke with automotive expert and industry analyst, James Coleman.
Collaborations and Customization: A winning Formula?
World Today News: james, the hilux Rangga launch seems to be heavily focused on customization. How significant is this approach, and will it resonate with US customers?
James Coleman: It’s a bold move by Toyota, and I think it could pay off big time. US consumers are increasingly demanding vehicles that reflect thier individual lifestyles and needs. The Hilux Rangga’s collaboration with local body builders offers a level of personalization rarely seen in mass-market SUVs. Imagine tailoring your SUV to your specific profession,hobbies,or even regional climate needs – that’s powerful.
World Today News: Toyota has mentioned working with over 80 bodybuilders globally. How does this kind of collaborative ecosystem benefit both Toyota and the buyers?
James Coleman: It’s a win-win situation. Toyota leverages the expertise and local knowledge of these body builders to cater to diverse market segments. From rugged off-road modifications to luxurious urban upgrades, the possibilities are vast. For buyers, it means a wider range of choices and the ability to truly make the Hilux Rangga their own.
The Price Point: Accessibility and Appeal
World Today News: Pricing is always a key factor. Can you shed some light on the Hilux Rangga’s target audience and whether its price point will be competitive in the US market?
James Coleman: So far, we’ve heard estimates suggesting a starting price around
$30,000-$40,000. This puts it in a sweet spot, potentially appealing to both budget-conscious buyers looking for a capable and versatile SUV and those willing to invest in customization.
World Today News: Toyota seems to be learning from triumphant past collaborations, like the Kijang era partnerships.How important is this past context to the Hilux Rangga’s success?
James Coleman:
It’s a smart move. By drawing upon the lessons learned from those collaborations, Toyota can avoid past pitfalls and ensure a smoother launch in the US. It demonstrates their understanding of the local market and their commitment to fostering long-term relationships with body builders and customers.
Disrupting the Market: A Realistic Outlook
World Today News: Do you think the Hilux Rangga has the potential to substantially disrupt the US SUV market?
James Coleman: It has all the ingredients for success: a reputable brand, a customizable platform, and a focus on regional needs. However, success will ultimately depend on how effectively toyota executes its launch strategy.
They need to build strong relationships with local body builders, create a seamless buying experience, and effectively communicate the Hilux Rangga’s unique value proposition to the US consumer.
