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Bluesky Social Media Giant Tests Paid Subscription: Expanding Features, Growing Community

Subscription services have been a mixed bag for social media ⁤giants,including ⁤Elon Musk’s⁣ X,but⁤ that hasn’t⁢ deterred ⁤the rapidly growing social app Bluesky from exploring the model. the⁢ platform, which has seen a meteoric rise in popularity, particularly in the United States, is currently experimenting with paid add-on features for ⁣its users.

Bluesky, which started as a research ⁢project at Twitter‌ (now X) in 2019 and became ‍an self-reliant company ⁣in 2021, ​is‌ working on a range of premium features that could be available to users through a monthly ‍subscription. The company’s CEO,Jay Graber,recently revealed ‌that subscriptions are the first step in Bluesky’s ​monetization strategy.

On the developer⁢ platform GitHub, Bluesky’s‌ team is⁤ testing various ‍add-ons ⁢that users would pay​ for, including a profile badge, analytics⁤ tools, extended video upload capabilities, and profile customization​ options.⁣ These features‍ are ⁣currently priced at ‌$8 (€7.50) per month or $72⁣ (€68) per year for Bluesky+, even ​though the company has noted that these prices are subject to change before ⁣the ⁤official launch.

Bluesky’s approach to monetization is unique in that​ it aims ‌to avoid the ‌traditional advertising ‌model and the selling of user ​data. the ⁣platform has experienced a‌ meaningful surge in users,⁢ with over ⁤20⁣ million global users as of late, a ample increase from the 9⁢ million it ‍had ⁣in September. The company’s focus on subscriptions and potential choice ⁤revenue ‌streams is⁢ a‍ direct response to this growth.

However,the⁢ success of subscription-based models in social media is⁤ not guaranteed. Elon​ Musk’s X, ​for instance, has‍ struggled to increase paid subscriptions⁣ with its X‍ Premium ⁤service, ​which was designed to reduce the platform’s reliance on advertising revenue. According to a report by app intelligence firm Appfigures, X has generated approximately $200 million (€190 million) in in-app purchase revenue as the⁤ 2021 launch of its⁢ subscription service, then ⁢known as Twitter ‌Blue.

despite the challenges,Bluesky’s CEO has hinted ‍at other potential revenue streams,such as⁣ selling‌ domain names,creating⁣ a‍ marketplace for algorithms,and even ⁤considering advertising. The company’s innovative approach ⁤to monetization ⁣and its rapid user growth make it a⁢ platform to watch ⁢in the evolving social media landscape.


An intriguing‌ case study ‍in the evolving landscape⁤ of social media⁢ platforms. ​Unlike traditional advertising⁣ models, Bluesky is seeking⁣ to foster a more lasting⁢ business model that prioritizes user experience and privacy over ad ⁤revenue and data ⁢selling.



As the platform‌ continues⁢ to roll out its⁣ premium features, the ⁢success of this subscription model will be closely watched. ⁣If successful, it could ​pave the way for othre social media ​companies ⁢to consider similar approaches in diversifying ⁤their revenue streams. Wiht its⁣ burgeoning user base, which has escalated from 9 million to ​over⁣ 20 ⁢million in a relatively ‌short time, ⁣Bluesky is ⁣in a strong position to capitalize⁢ on this trend.



Nonetheless, the mixed results of ‍subscription models on platforms like X highlight ⁢the uncertainty inherent in this strategy. Bluesky’s emphasis ⁢on user-centric features and ⁢alternative revenue options, such‌ as ‌the proposed⁣ marketplace for algorithms and domain name⁣ sales, may provide⁣ it with ‍a competitive ⁤edge as it navigates the ⁢challenges ⁤of monetization in the social media space. The outcome of Bluesky’s ‍initiatives will‌ not ​only influence its ​future but also possibly reshape how⁢ other platforms think about‌ monetization and user engagement.

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