PUMA and “Squid game” Unveil Co-Branded Collection Ahead of season 2

In a groundbreaking collaboration, ‌PUMA‍ has partnered wiht Netflix’s​ hit series ⁢”Squid Game” to launch a new⁢ co-branded clothing, ⁢shoes, and accessories‌ line. This exclusive collection‌ will debut simultaneously with the highly anticipated return of the show’s second season.

The collaboration draws inspiration from ​the iconic uniforms⁣ featured⁢ in “Squid Game,” reimagining the classic PUMA ​T7 sports suit. ​The ⁣”contestants” in the upcoming season will also sport this sportswear,⁣ adding an extra layer of ‌authenticity to the collection. The series also incorporates elements ⁣from the show’s scenes, characters, ​and plot, launching limited-edition Suede and Easy Rider shoes. The packaging design is rich with elements from ⁣the ‍series, making it a must-have for fans.

For clothing details, the PUMA ⁤T7 sports jacket and T7 sweatpants have been reinterpreted ⁢using velvet fabrics, adorned with staircase patterns and subtle PUMA logo prints.Customized hangtags and​ co-branded chest tags⁣ pay homage to the “competitors” in the survival game. The​ blue-green uniform⁤ worn in the mysterious survival ‌game is a nod ‍to the show’s iconic look. The‍ retro distressed hooded sweatshirt cleverly⁢ integrates plot and game elements from⁣ both seasons of “Squid Game.” ​Accessories like backpacks and hats feature the same print⁤ pattern, inspired by the chilling puppet Young-hee from the series.

The shoes in the ⁤collection are equally‌ captivating. The ⁣Easy Rider⁢ shoes ⁢are inspired by the “stop on red light,go on green light” level in “Squid ​Game.” ‌The green upper can⁤ be scratched to reveal a red inner ‌layer,‌ with a gradient ​reflection ‌on the heel that changes between red and green.The side of the shoe is decorated with a Young-hee doll⁢ hanging. The Suede shoes reference the​ mysterious staircase maze scene, ⁣using radiant and eye-catching contrasting colors and “Z” shaped ladder inlays.

The PUMA x Netflix Squid Game joint​ series will be available‍ on PUMA’s⁢ online‍ official ‍channels ⁤and selected offline stores starting December 12th. Fans of the show and PUMA enthusiasts are encouraged to keep an eye out for this exclusive collection.

“This collaboration is a perfect blend of fashion and entertainment, bringing‌ the world of ‘Squid Game’ to life in a tangible way,” said a spokesperson for PUMA. “We⁤ are thrilled to offer fans‌ a unique way to connect with the show through⁣ our co-branded collection.”

with the second season of “Squid game” set to captivate audiences​ once again, this collaboration promises to be a hit among fans ⁤and fashion enthusiasts⁢ alike.Stay tuned for more updates ‍on the release of the PUMA x ⁣Netflix Squid Game collection.

## “Red Light, Green Light… Buy!”: Unpacking the Hype Around the PUMA x Squid Game Collection





**World Today News Senior Editor:**⁢ Welcome back to World Today News! Today’s ‌hot topic is ‌fashion colliding with pop​ culture in ​a big way. Joining me to dive deep into the frenzy‍ surrounding ‌the new PUMA x⁢ Squid Game collection is fashion expert and ⁣street⁣ style guru,​ Lisa ⁣chen. Lisa, thanks for being here!



**Lisa‌ Chen:** thanks for having me! I’m super excited ⁢to chat about this. The ⁣overlap‍ between‍ streetwear and hit shows⁤ is engaging, and this ⁤collaboration is‍ definitely catching everyone’s eye.



**World Today News‌ Senior Editor:** ‍Absolutely.For our readers who haven’t heard, PUMA’s teamed up with Netflix’s​ “Squid Game” for a ‌whole line of clothing and ​shoes. What ⁢ makes this partnership so special,in your opinion?



**Lisa Chen:** Well,a few things. ‌Firstly, “Squid Game” was a global phenomenon, and ⁢its impact ⁣on fashion is undeniable. PUMA tapping into⁤ that buzz is smart on a ‍marketing⁤ level. But beyond that, the collection⁢ itself is really ​well done. They’ve taken iconic elements from the ​show – the uniforms, the staircase, the creepy Young-hee doll – and incorporated them‍ seamlessly ‍into PUMA’s signature styles. It’s not just slapping a logo⁢ on⁤ something;⁤ there’s ​ thoughtful design going ‍on here.



**World Today News ⁤Senior Editor:**‍ I noticed the T7 tracksuits​ are getting ⁣a lot of attention. They’ve been ⁣reimagined using velvet and have ⁤these subtle PUMA logo prints. It’s both nostalgic and edgy, right?



**Lisa Chen:** Exactly! The velvet gives them a luxe feel, while the staircase patterns and logos keep it tied to the show. It’s that⁣ balance between high-fashion and streetwear‌ that PUMA does so well.⁢ Plus,the ​hint of the “competitors” in ‌the design adds​ a layer ‍of exclusivity.



**World Today‌ News Senior Editor:** And let’s not forget about those shoes! The Easy Rider‌ with the color-changing​ gradient and⁣ the Young-hee doll​ hanging from the side⁤ is seriously cool.



**Lisa chen:** ⁣so creative, right? It’s like they captured the ‍essence‍ of that “Red Light,⁢ Green Light” scene in ⁢footwear. ⁣And the‍ Suede shoes ‌with the “Z” shaped ladders referencing the staircase​ maze are another clever nod to the ⁢show.



**World Today⁤ news Senior ‌Editor:** So, ‍Lisa, for those wanting​ to snag ​a⁢ piece of this collection, what’s the release date⁣ and⁤ where ⁢can​ they find it?



**Lisa‌ Chen:** ⁣Mark⁤ your calendars for December 12th!⁣ The collection will ⁤be available on PUMA’s ‌website and selected stores. I have⁤ a feeling these pieces are ⁤going to fly off the shelves, though, so I’d recommend keeping a close eye ⁢out.



**World Today News ‌Senior Editor:** Great advice! ‌Thanks so much for⁣ breaking down the PUMA x ⁤Squid Game ​collection for us, Lisa!



**Lisa Chen:**‍ My pleasure! I’m eager to see⁢ how fans style these pieces and‍ bring the‌ “Squid ⁣Game”​ aesthetic to the streets.