Samsung is reportedly shifting gears in the augmented reality (AR) market,moving away from a headset design and embracing a strategy more akin to Meta’s triumphant Ray-Ban smart glasses. This strategic pivot comes after initial reports suggested Samsung was redesigning its XR (Extended Reality) device following lackluster sales of Apple’s Vision Pro headset.
According to sources, Samsung’s AR glasses are slated to debut alongside the highly anticipated Galaxy S25 smartphones early next year.While the unveiling will showcase the glasses’ functionality, a full commercial launch is expected later in 2025. The platform powering thes glasses is rumored to be announced this month, generating meaningful buzz in the tech world.
“To everyone’s surprise the Ray-Ban smart glasses saw unprecedented success,” a recent report noted. This unexpected triumph prompted Meta to restructure its Reality Labs division, placing a stronger emphasis on similar wearable technology. The success of the Ray-Ban glasses also caught the attention of Apple, with reports suggesting the tech giant was exploring a rival product to compete with Meta’s offering.
Samsung appears to be capitalizing on this trend, recognizing the growing consumer interest in stylish and functional AR wearables. The company’s decision to delay the full launch untill 2025 suggests a focus on refining the product and ensuring a seamless user experience.
the upcoming launch of Samsung’s AR glasses is poised to be a significant development in the wearable technology market. As the competition heats up, consumers can expect to see even more innovative and sophisticated AR devices in the near future.
Samsung is gearing up to enter the augmented reality (AR) market with a new pair of glasses, but they won’t be quite what consumers might expect. According to renowned tech tipster Jukanlosreve, Samsung’s first foray into AR will be a display-less device, mirroring the functionality of Meta’s Ray-Ban glasses.
This decision, Jukanlosreve explains, stems from the current limitations of micro-LED technology, which Samsung intends to incorporate in future generations of its AR glasses. the company is reportedly aiming for a 2026 release for its second or third-generation AR devices, which will feature the advanced display technology.
“Exclusive: Samsung’s first AR device will not feature a display,similar to Meta’s Ray-ban glasses.
This is as micro-LED technology is still immature.
Instead, Samsung plans to release its 2nd or 3rd generation AR devices featuring micro-LED in 2026. Meta is also expected…”
— Jukanlosreve (@Jukanlosreve) December 6,2024
When Meta’s ray-Ban glasses debuted,their functionality was initially quite basic. However, the introduction of Meta’s AI significantly enhanced their capabilities. The glasses gained the ability to engage in conversations, translate signs, provide directions, and much more. Samsung’s glasses are expected to follow a similar trajectory, leveraging the power of Galaxy AI rather of Meta AI.
While the absence of a display might be seen as a drawback, Samsung’s strategic move makes sense from a business standpoint. By releasing these glasses now, Samsung aims to establish a foothold in the burgeoning AR market before meta potentially dominates the landscape with its own advanced AR glasses, also rumored for a 2026 release.
This early entry allows Samsung to build brand recognition and user loyalty in the AR space, positioning itself for a competitive advantage when micro-LED technology matures and AR glasses become more sophisticated.
Updates in recent months have made these glasses so much more useful. | Video credit — Meta
## Samsung Ditches Headsets: A Shift to Ray-Ban Style AR Glasses?
Samsung is making a bold move in the augmented reality market, ditching the bulky headset form factor and opting instead for stylish, everyday glasses inspired by Meta’s triumphant Ray-Ban collaboration. Experts are buzzing about the potential of this shift and what it could mean for the future of AR.
**Interview with Augmented Reality Expert, Sarah Chen**
World-Today-News.com sat down with Sarah Chen, a leading expert in wearable technology, to discuss Samsung’s strategic pivot and what it means for the future of augmented reality:
**World-Today-News:** Sarah, Samsung’s rumored move towards Ray-Ban style AR glasses is a notable departure from their initial plans for a headset. What are your thoughts on this shift in strategy?
**Sarah Chen:** This is a smart move by Samsung. the market reception to bulky AR headsets, even from tech giants like Apple, hasn’t been overwhelmingly positive. Consumers are craving devices that seamlessly integrate into their lives,and stylish glasses like Meta’s Ray-Ban collaboration have proven incredibly successful in this regard.
**World-Today-News:** We know the initial launch will focus on functionality rather than displays, similar to the Ray-Ban glasses. Can you explain the reasoning behind this approach?
**Sarah Chen:** It’s likely a combination of factors. Firstly,micro-LED technology,crucial for high-quality AR displays,is still under development. Launching a display-less device allows samsung to enter the market now, build a user base, and refine their technology for future iterations.
**World-Today-News:** So, Samsung is essentially playing the long game, prioritizing user adoption and building a loyal customer base before delivering truly immersive AR experiences?
**Sarah Chen:** Absolutely. By starting with a more accessible format, they can address the needs of early adopters and refine their offerings based on user feedback.
**World-Today-News:** With Apple also rumored to be exploring a similar Ray-Ban style AR device, do you think this signals a major shift in the AR landscape – away from bulky headsets and towards more fashion-forward wearables?
**Sarah Chen:** I believe so.When a tech giant like Meta finds success with this approach, it’s a strong indicator of consumer preference. Apple and Samsung entering the fray with their own stylish alternatives will undoubtedly accelerate this trend.
**World-Today-News:** what can we expect from Samsung’s AR platform, and when might we see a full commercial launch?
**sarah Chen:** Samsung is known for its powerful ecosystem and software capabilities. They’re likely to leverage their Galaxy AI platform for seamless integration with their existing devices. While the initial unveiling is slated for early next year, a full commercial launch likely won’t occur until late 2025, giving them enough time to perfect the experience.
**World-Today-News:** Thank you for sharing your insights, Sarah. It’s clear that Samsung is making a bold move in the AR market, and it will be captivating to see how it unfolds.
**Sarah Chen:** My pleasure. it’s an exciting time to be following the development of AR technology.
