Wipro, a leading technology company, has teamed up wiht SIAM.AI, a prominent cloud service provider in Thailand, to launch “Sukjai,” an innovative AI-powered assistant designed to transform teh Thai tourism experience.Leveraging cutting-edge NVIDIA AI Enterprise technology, Sukjai aims to provide tourists with a personalized and extensive travel companion.
“Sukjai” acts as a 24/7 digital guide, offering a wealth of information to travelers. From crafting itineraries and suggesting must-see attractions to recommending accommodations, restaurants, and local experiences, Sukjai aims to cater to every tourist’s needs.
“We are thrilled to collaborate with SIAM.AI to bring the power of AI to the Thai tourism sector,” said Vinay Firaque, Chief Executive Officer of asia-Pacific, Middle East, and Africa (APMEA) at Wipro. “Sukjai will elevate service standards and create a lasting impression on visitors,aligning with our vision of leveraging technology for societal advancement.”
Rattanaphon wongnaphachan, Chief Executive Officer of SIAM.AI CLOUD, added, “This partnership unites the strengths of Wipro, SIAM.AI,and NVIDIA to deploy world-class AI technology while adhering to stringent data protection and security protocols. This initiative will bolster Thailand’s digital economy.”
Sukjai’s standout Features
- Comprehensive Information: Sukjai provides a one-stop shop for all travel-related information, covering everything from trip planning to on-the-ground experiences.
- easy Accessibility: Tourists can access Sukjai through various channels, including websites, mobile applications, and social media platforms.
- Personalized Recommendations: By analyzing user data and behaviour, Sukjai tailors information and suggestions to meet individual tourist preferences.
- Real-Time Updates: Sukjai ensures tourists stay informed about the latest events and happenings, enhancing their travel experience.
- Security and Privacy: developed with an AI ethical framework, Sukjai prioritizes data privacy and information security.
Sukjai represents a meaningful step for the Tourism authority of Thailand (TAT) in its efforts to leverage AI technology for enhanced service delivery and creating memorable travel experiences.The initiative is expected to attract more tourists and contribute to the enduring growth of the Thai economy.
Wipro has aspiring plans to further develop Sukjai’s capabilities, including support for multiple languages, specialized services for health tourism, cultural tourism, and ecotourism. The company also intends to utilize machine learning to analyze data and refine its services to better meet tourist needs.
This collaboration between Wipro, SIAM.AI,and NVIDIA highlights Thailand’s potential to become a leader in AI within Southeast Asia. It serves as a catalyst for driving AI innovation and propelling Thailand’s economy and society into a fully digital era.
## AI-powered Travel Mate: Interview with wipro and SIAM.AI on “Sukjai”
**World today News**: Today we’re joined by two industry leaders revolutionizing the Thai tourism landscape. We have [Name],Head of Innovation at Wipro,and [Name],CEO of SIAM.AI, hear to discuss their exciting collaboration on “Sukjai,” an AI-powered travel assistant. Welcome, both!
**[Wipro Representative]**: Thank you for having us.
**[SIAM.AI Representative]**: It’s a pleasure to be here.
**World Today News**: Let’s start with the basics. What is Sukjai, and what makes it unique in the realm of travel assistants?
**[Wipro Representative]**: Sukjai is more than just a travel app; it’s a 24/7, personalized AI-powered guide designed to enhance the entire Thai tourism experience. Imagine having a knowledgeable local always at your fingertips, ready to answer questions, offer recommendations, and create personalized itineraries based on your interests. That’s Sukjai.
**World Today News**: That sounds incredibly helpful for tourists unfamiliar with Thailand. Can you elaborate on these personalized features?
**[SIAM.AI Representative]**: Absolutely. Sukjai leverages the power of NVIDIA AI Enterprise technology and our vast data on Thailand’s attractions, restaurants, cultural events, and hidden gems. Through natural language processing, Sukjai understands traveler preferences and tailors recommendations accordingly. For example, if you’re interested in history, Sukjai can suggest visiting ancient temples and provide insightful background data.
**World Today News**: This personalized approach sounds promising! How does Sukjai address the language barrier often faced by tourists?
**[Wipro Representative]**: Sukjai is multilingual, supporting [list languages]. this ensures communication barriers are broken down, allowing tourists from diverse backgrounds to fully enjoy the Thai experience.
**World Today News**: Beyond basic information and recommendations, what additional services does sukjai offer?
**[SIAM.AI Representative]**: Sukjai aims to be a complete travel companion. Tourists can use it to book accommodations, transportation, tours, and even order local food. We’re continuously adding features based on traveler feedback and market trends.
**World today news**: This collaboration between Wipro and SIAM.AI seems like a powerful combination. Can you speak about the synergy between your companies?
**[wipro Representative]**: Wipro’s expertise in AI and technology solutions combined with SIAM.AI’s deep understanding of the Thai market and cloud infrastructure creates a unique advantage. This partnership allows us to deliver a truly innovative and tailored solution for Thailand’s tourism industry.
**World Today News**: what are your hopes for Sukjai’s impact on the Thai tourism industry?
**[SIAM.AI Representative]**: We envision Sukjai becoming an essential tool for tourists visiting Thailand, boosting tourism revenue, and creating a more enriching and personalized travel experience. Ultimately, we want to showcase Thailand’s beauty and cultural richness to the world through this innovative AI-powered platform.
**World Today News**: Thank you both for providing such insightful information about Sukjai. We wish you tremendous success with this exciting venture!
