A popular dietary supplement marketed by renowned nutrition expert Professor Tim Spector has been pulled from shelves due to a potential contamination scare. The Food Standards Agency (FSA) issued an urgent recall for the ZOE Daily 30+ 7 Day supplement pack, citing the possible presence of dangerous shards of stone and metal.
The recall, announced this morning, affects the coarse powder supplement, which boasts a blend of 30 different plants and is touted for its high copper content. “The product may contain small stones and small pieces of metal,” the FSA warned.
Waitrose, the sole retailer of the ZOE Daily 30+ pack, priced at £13.50, has initiated the recall for batches with a best-before date of September 30, 2025. The supermarket chain is urging customers who have purchased the affected batches to return them for a full refund.
Details regarding how the contaminants entered the product remain unclear.
ZOE, the diet company co-founded by Professor Spector, launched the Daily 30+ range earlier this year. The supplement aims to promote digestive health by delivering a diverse range of plant-based nutrients, including fruits, vegetables, mushrooms, herbs, seeds, nuts, legumes, and whole grains.
“The product may contain small stones and small pieces of metal,” the FSA warned.
Professor Spector launched the Daily 30+ range earlier this year.
Waitrose,a popular British supermarket chain,has issued a recall for a specific batch of ZOE’s gut-health supplement due to potential contamination. The affected product, a fiber-rich powder designed to be added to meals, was sold exclusively at Waitrose stores.
The recall affects ZOE’s fiber supplement with a best-before date of September 30, 2025. Customers who purchased this specific batch are advised to return it to their nearest waitrose store for a full refund.
ZOE, a health science company, markets its fiber supplement as a way to support a healthy gut microbiome, which plays a crucial role in digestion and overall well-being. The supplement is designed to be easily incorporated into various meals, from pasta dishes and grilled meats to salads and breakfast bowls.
“Each scoop contains 5g of fiber, about a sixth of an adult’s recommended intake,” the ZOE website states.”The variety of plant foods contained in the product help support a healthy gut microbiome, the collection of beneficial organisms like bacteria that live in your digestive system.This in turn helps support normal bowel movements and the high-density minerals and vitamins therein also helps boost energy levels.”
ZOE has garnered attention for its endorsements from celebrities like Davina McCall, a television presenter and fitness enthusiast. McCall,who serves as an ambassador for the brand,has publicly praised ZOE’s products and app for helping her understand her body’s nutritional needs.
“How my body responds to food now is so different from how it was in my twenties and thirties. Thanks to ZOE, I know how to eat for the life stage I’m at now,”
McCall previously stated. She has also promoted ZOE’s probiotic yogurt drink on social media, highlighting its potential benefits for gut health.
Waitrose, the sole retailer of the ZOE fiber supplement, has taken swift action to address the contamination issue. The recall underscores the importance of food safety protocols and the company’s commitment to protecting its customers.
Popular health brand ZOE has issued a voluntary recall of its Daily 30+ supplement due to a potential quality issue.The recall affects specific batches of the product sold exclusively at waitrose supermarkets in the UK, with a best-before date of September 30, 2024.
ZOE,known for its personalized nutrition advice based on gut microbiome analysis,has not disclosed the specific nature of the quality concern. Tho,the company emphasized its commitment to upholding high standards and acting with “an abundance of caution” to protect consumer safety.
The Daily 30+ supplement, priced at £13.50 per pack, has been endorsed by prominent figures like Dragons’ Den star Steven Bartlett, who previously described it as a “revolution” in the health and wellness space. Bartlett, an investor in ZOE, has featured in the brand’s social media advertisements promoting the product.
“No ultra-processed pills, no shakes, just real food,” reads a testimonial from Bartlett on the ZOE website.
Though, previous ZOE advertisements featuring Bartlett were banned by the UK’s Advertising Standards Authority for failing to disclose his financial interest in the brand, deemed misleading to consumers.
In a statement to MailOnline, a ZOE spokesperson said, “The issue was discovered at one of our critical control points in the supply chain, and therefore is being fully assessed.”
Customers who purchased the affected batches of ZOE Daily 30+ are being offered a full refund or replacement.
This recall highlights the importance of vigilance in the food and supplement industry, ensuring consumer safety remains paramount.
## Expert Weighs In: Contamination Scare rocks Popular Gut-Health Supplement
The recall of ZOE’s popular Daily 30+ supplement due to potential contamination has sent shockwaves thru the health and wellness community. World-Today-News spoke with Dr. Emily Carter, a leading food safety expert and Associate Professor of Nutrition at the University of cambridge, to unpack the situation and shed light on its implications.
**World-Today-News:** Dr. Carter, what are your initial thoughts on the recall of ZOE’s Daily 30+ supplement?
**Dr. Carter:** This is certainly concerning news. While the recall is limited to a specific batch, it underscores the importance of robust quality control measures throughout the food supply chain. Any potential contamination, especially with sharp objects like stones or metal, poses a serious health risk to consumers.
**World-Today-news:** The supplement is marketed as a gut-health booster,rich in plant-based nutrients. How might this contamination event affect consumer trust in such products?
**Dr. Carter:** This incident could undoubtedly erode consumer confidence in gut-health supplements, particularly those marketed as being natural or minimally processed. It highlights the need for openness and stringent safety protocols from manufacturers, and also self-reliant third-party testing to verify product quality and safety.
**World-Today-News:** What steps should consumers take if thay have purchased the affected batch of ZOE Daily 30+?
**Dr. Carter:** Consumers who purchased the Daily 30+ supplement with a best-before date of September 30, 2025 should promptly discontinue use and return the product to the place of purchase for a full refund. It’s crucial to prioritize safety and avoid consuming any possibly contaminated food products.
**World-Today-News:** Professor Tim Spector, co-founder of ZOE, is a renowned nutrition expert. How might this incident impact his reputation?
**Dr. Carter:** Professor Spector has built a strong reputation in the field of nutrition. This recall is undoubtedly a setback, but his response will be critical in rebuilding trust. Open communication, taking full responsibility, and proactively implementing measures to prevent future contamination incidents will be essential.
**World-Today-News:** What broader lessons can the food industry learn from this situation?
**Dr. Carter:** This incident serves as a stark reminder that all food products, regardless of their perceived health benefits, are susceptible to contamination.
The food industry must invest in rigorous safety protocols throughout the production process, from raw material sourcing to final packaging. Regular testing, stringent quality control measures and transparent communication with consumers are vital to ensure public safety and maintain consumer trust.
