Irish Hospitality Charms Australia and New Zealand in Tourism Blitz
Ireland is hoping to capture the imaginations of Aussie and Kiwi travelers with a targeted campaign aimed at showcasing the Emerald Isle’s unique charm. A delegation of top-tier Irish tourism companies, including the famed O’Donoghue Ring Collection hotel group, recently embarked on a whirlwind tour of major Australian and New Zealand cities.
Brisbane, Sydney, Melbourne, and Auckland were graced with the presence of these Irish ambassadors, who shared the magic of Ireland through engaging presentations and lively networking events. The mission: to inspire travel professionals to weave Ireland into their tour packages and entice eager adventurers Down Under to explore its vibrant landscapes and welcoming culture.
"The aim was to encourage travel professionals to include Ireland in their tour programme or increase their Irish offering," Tourism Ireland emphasized.
The campaign underscores the growing trend of U.S. travelers seeking out unique, off-the-beaten-path destinations. With its captivating history, breathtaking scenery, and renowned hospitality, Ireland offers a compelling alternative to traditional European hotspots. The success of this initiative could ultimately benefit American travelers eager to discover a destination rich in culture and character.
Tourism Ireland’s recent sales mission to Australia and New Zealand comprised a delegation of 11 tourism companies from Ireland, including the O’Donoghue Ring Collection.
The targeted sales mission took in Brisbane, Sydney, Melbourne, and Auckland, featuring interactive presentations and networking events.
The aim was to encourage travel professionals to include Ireland in their tour programme or increase their Irish offering.
