African Creative Takes Home Top Prize for Second Consecutive Year
For the second year running, Brazilian advertising agency Africa Creative has been crowned the Agency of the Year at the prestigious Prêmio Melhores do propmark awards.
Led by CEO Márcio Santoro, the agency has cemented its reputation as a powerhouse in the advertising world, delivering impactful campaigns and racking up impressive results. Santoro attributes the win to his team’s unwavering dedication and expertise. "“This achievement is a testament to the collaborative spirit of our team, their passion for creativity, the trust our clients place in us, and the honor of partnering with a respected publication like propmark. Being recognized as the best agency for the second consecutive year shows that our relentless pursuit of excellence in creativity and results truly pays off,” Santoro said.
Throughout 2024, Africa Creative produced a string of highly successful campaigns for major brands like Itaú, Ambev, and Vivo. Among these, the "100 years" campaign for Itaú stood out, ultimately winning the coveted "Campaign of the Year" at the Prêmio Melhores do propmark. Beyond Itaú, the agency’s repertoire boasted creative projects like "Uninterrupt Ads" for Budweiser, the launch of “Auto da Compadecida 2” for Brahma, and a record-breaking promotion for Sadia’s 80th anniversary.
Reflecting on the agency’s achievements, Santoro noted: “Ambition, a focus on results, and the ability to bring ideas to life – these are the values that drive us and unite our exceptionally talented team. We are constantly evolving and striving to reach new heights.” He also emphasized the crucial role of long-standing relationships with clients, built upon a foundation of trust and mutual respect.
This latest win solidifies Africa Creative’s position as a major player on the global advertising stage, showcasing their ability to create campaigns that resonate with audiences and drive exceptional results.
2024-12-02 11:02:00
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