Middle East Braces for Black Friday Bonanza, Projected to Top $83 Billion
Get ready for a shopping frenzy! Black Friday, the global consumer extravaganza traditionally following the U.S. Thanksgiving holiday, is expected to break records in the Middle East and North Africa (MENA) region this year.
RedSeer Strategic Consultants predicts a whopping $83 billion in sales, a 13% surge compared to last year’s $74 billion.
Though known as "White Friday" or "Yellow Friday" in parts of the Gulf, the essence of the event remains the same: deep discounts on a vast array of products, enticing shoppers across the region.
This year, consumer demand is red-hot, and experts predict fashion and electronics will continue to dominate the scene. Interestingly, sectors like grocery and personal care are emerging as major players, with RedSeer finding:
- 90% of customers plan to snag clothing deals.
- 78% are eyeing beauty products.
- 75% are eager for discounted electronics.
- 69% are looking to stock up on groceries during the sales.
"Instagram" and "TikTok" are leading the charge, driving purchasing decisions with a viral force.
"Instagram" has seen its influence increase from 66% to 73% year-over-year, while "TikTok" has made a remarkable jump, from 52% to 64%. This year, nearly two-thirds (66%) of product inquiries are expected to originate online, highlighting the increasing reliance on digital channels.
Facing a challenging economic climate marked by rising inflation, particularly impacting housing costs, brands are stepping up their game. Think extended discounts and a wave of innovative new products designed to attract bargain hunters.
For example, retailers like Sun & Sand Sports are offering discounts of up to 80%, while giants like Noon and Sharaf DG are slashing prices on electronics, fashion, and household appliances.
The Black Friday phenomenon in the MENA region is rapidly evolving into a major event. The combination of enticing offers, the digital revolution, and the broadening appeal to diverse consumer groups points towards continued growth in the coming years.
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2024-12-01 18:35:00
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## Middle East Gears Up for Record-Breaking Black Friday Sales Bonanza
**As the holiday season kicks off, the Middle East and North Africa (MENA) region is preparing for a Black Friday shopping frenzy unlike any other.** Industry experts predict a surge in sales, reaching a staggering $83 billion, a 13% increase from last year’s figures. This consumer extravaganza, known regionally as “White Friday” or “Yellow Friday,” promises a whirlwind of deep discounts and irresistible deals across a diverse range of products.To delve deeper into this retail phenomenon and its implications,we spoke with **Dr. Layla Al-Amin, Professor of Marketing at the American University of Sharjah**, and **Saad Khalil, CEO of RedSeer Strategic Consultants Middle East**.
### Digital Discounts Dominate
**With two-thirds of shoppers expected to turn to online platforms for their Black Friday deals,the digital landscape is undeniably influencing consumer behavior.**
**world Today News:** Dr. Al-Amin, how is the rise of social media platforms like Instagram and TikTok shaping consumer decisions during Black Friday?
**Dr. Layla Al-amin:**
“platforms like Instagram and TikTok have become powerful catalysts in driving purchasing decisions,particularly among younger demographics. Their short-form video content, influencer marketing, and interactive features create a sense of urgency and FOMO (fear of missing out) that directly translate into increased sales. The surge in their influence, particularly TikTok’s remarkable jump, signifies the evolving power dynamics in the retail landscape.”
**world Today News:** Mr. Khalil, RedSeer’s data points to a significant increase in online product inquiries. What factors are driving this digital shift?
**Saad Khalil:**
Several factors contribute to this trend. Consumers value convenience, ease of comparison shopping, and access to exclusive online deals. The COVID-19 pandemic also accelerated the shift toward e-commerce, and many shoppers have become accustomed to the digital shopping experience.
### Beyond Fashion and Electronics: diversifying Consumer Demands
**While fashion and electronics typically dominate Black Friday sales, this year, we’re witnessing a broadening of consumer preferences.**
**World Today News:** Mr. Khalil, RedSeer’s report highlights a growing interest in categories like groceries and personal care. What’s fueling this diversification?
**Saad Khalil:**
Rising inflation and a desire to secure essential items at discounted prices are key drivers. Consumers are becoming more savvy about maximizing their budgets, and Black Friday presents a valuable opportunity to stock up on necessities.
**World Today news:** Dr. Al-Amin, how are retailers adapting to these evolving consumer needs?
**Dr. Layla Al-Amin:**
Retailers are responding by expanding their product offerings, introducing loyalty programs, and offering personalized deals. Promotions on essential items, bundled packages, and extended discount periods are becoming increasingly common strategies.
### Navigating Economic Headwinds
**Against a backdrop of increasing inflation, consumers are more price-sensitive than ever.**
**World Today News:** Mr. Khalil, how are economic factors influencing black Friday shopping behavior?
*saad Khalil:**
Rising costs are prompting consumers to be more selective with their purchases.They are prioritizing essential items and searching for the best deals. This trend favors retailers who offer competitive pricing and value for money. “
**World Today News:** Dr. Al-Amin, what strategies are retailers employing to navigate this challenging economic climate?
**Dr. Layla Al-Amin:**
Retailers are employing several tactics, including offering extended discount periods, launching innovative products at attractive price points, and focusing on customer loyalty programs to encourage repeat purchases.
### Looking Ahead: Black Friday’s Enduring Impact
**The Black Friday phenomenon in the MENA region is far from a fleeting trend; it’s evolving into a major retail event with far-reaching consequences.**
**World Today News:** What are your predictions for the future of Black Friday in the region?
**Saad Khalil:**
We anticipate continued growth in black Friday sales,driven by the expanding e-commerce landscape,evolving consumer preferences,and retailer innovation. The event will likely become even more integrated into the regional shopping calendar, blurring the lines between online and offline experiences.
**Dr. Layla Al-Amin:** Black Friday will continue to play a significant role in shaping consumer behavior and retail strategies in the MENA region. As retailers adapt to changing market dynamics,we can expect to witness even more creative approaches to enticing shoppers and capitalizing on this highly anticipated shopping event.
**
The Black Friday frenzy offers valuable insights into evolving consumer behavior in the MENA region.** As the digital landscape continues to transform the retail landscape, it will be interesting to observe how Black Friday adapts and thrives in the years to come.
**What are your predictions for Black Friday sales this year? Share your thoughts in the comments below!**
**For further analysis, explore our related articles on the rise of e-commerce in the Middle East and the impact of inflation on consumer spending habits.**
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