Chinese Automaker Dongfeng Motors Enters Latvian Market with Ambitious Lineup
The Latvian car market is seeing a new player: Dongfeng, a major Chinese automaker, is making its debut with a diverse lineup designed to appeal to a wide range of buyers.
With the slogan "Drive your dreams," Dongfeng has partnered with Wess Select, a well-established dealership in Latvia, to bring its vehicles to consumers.
Dongfeng emphasizes its commitment to quality, innovation, and customer experience. The company boasts latest technologies across its platforms and dedicates itself to constant improvement. "Dongfeng’s spirit is our promise to create an ecosystem of loyalty and happiness for the company, employees, and everyone who works with us," they state.
The brand offers a selection ranging from the compact "Dongfeng BOX," starting at less than €23,000, to the off-road powerhouse "M-Hero," which can reach up to €170,000 in its top configuration. This year, Latvian customers can choose from 10 models, with plans to expand the lineup significantly in the coming year.
The "Dongfeng BOX," making a splash as Dongfeng’s first European entry in 2024, is a remarkably spacious four-meter vehicle currently available only in a fully electric version.
Boasting a 42.3 kWh battery, the "BOX" promises a range of approximately 310 kilometers on a single charge (WLTP cycle). It’s driven by a 95 horsepower electric motor.
Dongfeng Motor Group Co., Ltd., a pillar of China’s automotive industry, has a rich history dating back to 1969. Today, it’s a global player with assets exceeding 499.3 billion yuan and a workforce of 127,000 employees, ranking 188th among the world’s 500 largest companies. Dongfeng has sold over 1.2 million vehicles internationally and has a presence in more than 100 countries.
Wess Select, part of the Wess Auto Group, a leading automotive network in Latvia, will be handling Dongfeng sales. Wess Auto Group is a trusted name in Latvia, known for representing brands like Toyota, Lexus, and Honda, and providing service for BMW and Bosch Car Service.
SIA "Wess Mobility" will act as an importer for Dongfeng vehicles in the Baltics, responsible for complying with regulations and managing the dealer network in Estonia, Latvia, and Lithuania.
A First Look at the Voyah Free:
iAuto.lv recently conducted a test drive of the Chinese electric crossover Voyah Free, which will soon be available in Latvia through Wess Select. This luxurious SUV boasts impressive performance figures. Its dual electric motors deliver a combined 489 horsepower, propelling it from 0 to 62 mph in just 4.4 seconds.
Voyah Free Tech Specs:
- Body: hatchback
- Dimensions:
- Length x width x height (m): 4.90 x 1.95 x 1.64
- Wheelbase (m): 2.96
- Drivetrain: all-wheel drive
- Motor: two electric motors
- Power: 360kW (489 hp)
- Transmission: single-speed automatic
- Torque: 720 Nm
- Top Speed: 200 mph
- Acceleration: 0-62 mph: 4.4 seconds
- Average Consumption: 20.2 kWh per 100 km
- Weight: 2340 kg
- Cargo Space: 560-1320 + 72 (front) liters
- Battery: 106.7 kWh
- Maximum Charging Power: 100 kW
- Charging Time (10-80%): 45 minutes
- Range (WLTP): 500 km
Beyond these initial models, Dongfeng aims to offer a compelling choice for Latvian consumers, emphasizing value, innovation, and a commitment to shapes the future of mobility.
2024-11-30 16:37:00
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## Chinese Automaker Dongfeng Motors Drives into Latvia: An Interview with Janis Krumins,CEO of Wess Select
**World Today News:** Dongfeng Motors,a leading Chinese automaker,has recently made its debut in the Latvian market,partnering with Wess Select. What motivated Dongfeng to choose Latvia as their entry point into Europe?
**Janis Krumins:** Dongfeng is an ambitious company with global aspirations.Latvia presents an attractive market for them due to its growing economy, increasing demand for passenger vehicles, and receptive attitude towards newer brands. Wess Select, with our strong reputation and extensive experience in the Latvian automotive market, was a natural fit as their strategic partner.
**WTN:** Dongfeng emphasizes quality, innovation, and customer experience.How does their vehicle lineup reflect these values?
**JK:** Dongfeng offers a diverse range of vehicles designed to cater to a wide spectrum of Latvian customers. We have the compact and efficient Dongfeng BOX, starting at an incredibly attractive price point of under €23,000. For families seeking spacious SUVs,we have the Dongfeng Fengdu and the Dongfeng 580. Off-road enthusiasts will be drawn to the powerful Dongfeng Mengshi,showcasing Dongfeng’s commitment to cutting-edge technology and rugged performance.
**WTN:** How does Dongfeng Motors differentiate itself from established European automotive brands already present in the Latvian market?
**JK:** dongfeng’s competitive advantage lies in its combination of value, technology, and innovative design. Their vehicles offer a compelling mix of features and functionality at competitive price points. Moreover, Dongfeng is constantly investing in research and development, ensuring their models remain at the forefront of automotive innovation.
**WTN:** What is Wess select’s strategy for establishing Dongfeng Motors as a trusted brand in Latvia?
**JK:** At Wess Select, we believe in building strong, long-term relationships with our customers. We will provide exceptional customer service, offering complete after-sales support and readily accessible spare parts. We will also leverage our extensive network and marketing expertise to raise awareness and build brand loyalty for Dongfeng Motors in the Latvian market.
**WTN:** With Dongfeng Motors’ entry into Latvia, what can consumers expect in terms of market competition and pricing?
**JK:** Dongfeng’s arrival will undoubtedly inject fresh dynamism into the Latvian automotive market. Their competitive pricing and feature-rich vehicles will provide Latvian consumers with more choices and value for their money. This increased competition will ultimately benefit customers as brands strive to offer the best products and services.
**WTN:** Looking ahead, what are Dongfeng Motors’ ambitions for the Latvian market?
**JK:** Dongfeng Motors is aiming to establish a strong and lasting presence in Latvia. They intend to expand their model lineup, introduce new technologies, and establish a robust dealer network across the country. With Wess Select as their partner, Dongfeng is poised to become a significant player in the Latvian automotive landscape.
