Ronaldo Boosts Al-Nassr Sponsorship Revenue

If Cristiano Ronaldo significantly increases Al-Nassr‘s sponsorship income, the excitement would subside.

The arrival of Cristiano Ronaldo to Al-Nassr, although it has a special cost for the club that employs him, is also a source of important economic benefits. According to a study by GlobalData, the club is now generating higher sponsorship income, reaching almost $110 million for the 2024 season.

As a major economic force in the Saudi competition, Al-Nassr has only 10 partnerships, but they are important. His biggest contract is with KAFD, a real estate company, reaching $32 million annually. A figure that puts the club well ahead of its local rivals.

Cristiano Ronaldo’s influence is clear. But the breath runs out

Ronaldo’s influence clearly played a role: his signing immediately shone the international spotlight on the club and the Saudi Pro League. An amazing marketing coup that mechanically boosted the brands appeal.

However, the phenomenon could be temporary. Olivia Snooks, an analyst at GlobalData, is already showing a slowdown in media interest, with audiences falling in Europe and the United States. Economic success that questions the long-term development strategy of Saudi football.