November 29, 2024
in Wine, studies, news, gossip
AUTRALIAN PROSECCO
AUSTRALIAN PROSECCO IS AT A TIME OF GREAT GROWTH +15.5% IN VALUE AND +14% IN VOLUME, AN INCREASE HIGHER THAN THAT OF PROSECCO IMPORTED FROM ITALY
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Dal-Zotto-Wines-Prosecco
by Donatella Cinelli Colombini, #winedestination
Prosecco made in Australia it is a small quantity compared to the Prosecco DOC exported from Italy with its 2.1 million bottles and 181 million dollars in turnover in 2024. However…..
WINES THAT HAVE THE NAME OF THEIR VARIETY CAN BE COPIED
However the matter is that it exists and is absolutely legal. The impossibility of protecting our denomination is striking. This happens when the The name of a grape variety connotes a winethe production process is easily replicable and the customers are on average not very demanding. The result is that sales of Australian Prosecco are growing at full speed and even more than ours: +15.5% in value and +14% in volume compared to last year. In the same period, the growth of Prosecco imported from Italy marked +11.3% in value and +3.8% in volume. If he continues like this he could be a dangerous rival. Australian Prosecco is produced in the state of Vittoria in the south-east of the country and the pioneer was an emigrant from Valdobbiadene in 1999, Otto Dal Zotto.
EUROPE TRIES TO DEFEND ITS NAMES BUT FOR NOW WITH POOR RESULTS
Australia and the European Union are negotiating a free trade agreement that should protect European geographical indications such as Prosecco DOC but we are far from such a result also because Australian producers will do everything they can to oppose it.
Apparently the bottles of Prosecco made in Italy are qualifying while the Australian ones are characterized by greater freshness and competitive prices. This is because they don’t have to make a long sea voyage and the Southern Hemisphere harvest is just 8 months before summer.
AUSTRALIAN PROSECCO IS EVEN MORE INNOVATIVE THAN OURS
One of the key factors in the success of Prosecco, wherever it is produced, is its ability to innovate, adapt to customer tastes and offer a great variety of styles. Characteristics which, in Australian bottles, are even more extreme. The Brown Brothers winery recently launched two new Proseccos: the “Zero” alcohol-free version and the “Mid-Strength” version, i.e. low alcohol. Products that we in Italy cannot produce but which are absolutely permitted in the land of kangaroos.
Overall, it’s a real mess because Italian producers have worked to establish the Prosecco brand in the world and to see it “snatched” is really bad.
The discussions of many years ago in Montalcino come to mind when there were those who wanted to call Brunello the Sangiovese clones used to produce our great red. Luckily the Consortium management opposed it and nothing was done otherwise today we will also have Australian Brunello.
## Australian Prosecco: A Home-Grown Bubble Success Story
**World-Today-News.com Exclusive Interview**
**November 29, 2024**
*The Australian wine scene is constantly evolving, and a recent boom in local Prosecco production is causing quite the stir.Recent figures show a impressive 15.5% increase in value and 14% increase in volume for Australian Prosecco, outpacing import growth from Italy. To shed light on this booming industry, we sat down with wine expert and sommelier, [Insert Expert Name Here] , renowned for their knowledge of [Insert Expert Speciality e.g., sparkling wines, Australian vintages]*.
**World-Today-News:** The recent data shows an astounding growth rate for Australian Prosecco.What factors are driving this trend?
**[Expert Name]:** It’s a confluence of factors, really. Firstly, the quality of Australian Prosecco has significantly improved in recent years. Winemakers have honed their techniques,embracing conventional Prosecco methods while adapting them to australian terroir. Secondly, there’s a growing consumer appetite for vibrant, refreshing sparkling wines that aren’t necessarily Champagne. Australian Prosecco fits that bill perfectly. It’s lighter,fruitier,and often more affordable than its Italian counterpart. strong marketing and branding efforts are highlighting the unique characteristics of Australian Prosecco, helping it carve out its niche in the market.
**World-Today-News:** How does Australian Prosecco differ from the traditional Prosecco from Italy’s Veneto region?
**[Expert Name]:** While both share the Glera grape variety as their foundation, Australian Prosecco often exhibits slightly different flavor profiles due to variations in climate and soil. You might find more upfront citrus and tropical fruit notes in Australian Prosecco, while Italian proseccos tend towards more floral and green apple aromas.
**World-Today-news:** Are there any specific regions in australia excelling at Prosecco production?
**[Expert Name]:** Regions like king Valley in Victoria and the Adelaide Hills in South Australia are producing some truly exceptional Prosecco. These areas have a cooler climate and suitable soil types that lend themselves well to the Glera grape.
**World-Today-News:** What does the future hold for Australian Prosecco?
**[expert Name]:** I believe we’re only scratching the surface. As more wineries invest in Prosecco production and refine their techniques, the quality and diversity of Australian Prosecco will continue to rise. We’re likely to see more single-vineyard bottlings and experimental styles emerge, further enriching the category. Consumers are clearly embracing Australian Prosecco’s unique flair, and I expect its popularity to continue soaring both domestically and internationally.
*Stay tuned to World-Today-News.com for more in-depth coverage of the Australian wine scene!*
