As part of the implementation of the multipay system on different means of public transport and after a pilot test in five stations in the Subwaythe possibility of paying the ticket with debit or credit cardas well as with cell phones that have NFC technologywill extend from December to the entire network. In addition, the option to do so with UP.
On the Buenos Aires Government page it is detailed that from the next domingo 1° new payment methods will be available “with the aim of offering more facilities when traveling”.
In this framework, the digital wallets They prepare significant discounts with the aim of attracting customers. In the case of WAYwhich brings together all the banks in the country, announced a 65% refund in it payment if paid with VISA contactless. Capped at $8,000 per week, the promotion will run every day from this Monday, December 2 until March 2, 2025.
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From the company they detailed that “the refund will be made to the Visa Card of the cardholder with which you made the payment, within 20 business days after the date on which the consumption was made”, while for the NFC MODE system it will be done “within 30 days payment has been made to the bank account of the card issuing entity”.
Los banks that are part of this last proposal are Galicia, Macro, BBVA, Brubank, ICBC, Santander, Patagonia, HSBC, Supermuch, Santa Fe, Saint Johnof Between Rivers, Holy Cross, Mortgage, Ciudad, Credicoop y Comafi.
For its part, Uala will grant, starting next Sunday, refunds of up to 70% to those who pay with their cards. Thus, users will be able to save up to $17,000 per month.
In turn, Galicia y BBVA They will have the option through their own wallets, and they will also be able to pay with selected entities through Apple Pay y Google Pay.
Meanwhile, the Customer generated QRproposed by Payment Marketwill not be available at the moment. From Marcos Galperin’s company they announced that the pilot tests will begin in December and that, after that, they will “progressively turn on users”.
In line with the Subway initiative, whose pilot tests are already operating in the stations Loria (Line A), Juan Manuel de Rosas (Line B), Tucumán Congress (Line D), Withdrawal (Line E) and Law school (Line H), Jorge Macri announced this Wednesday the extension of the multipayment system to buses that circulate through the Autonomous City of Buenos Aires.
“The neighbors will be able to travel on our beloved bonds not only with the SUBE, but also with the cell phone, credit cards, debit cards,” said the head of the Buenos Aires Government, and highlighted that “this is make life easier for people, for tourists, for those who come from the interior, for those who are not frequent users of the system or who have forgotten the SUBE“.
**Explain the significance of the “digital wallet war” mentioned by Dr. Rodriguez and how it might impact consumers in Buenos Aires.**
## Digital Wallet Wars Ignite as Buenos Aires Subway Goes Cashless
**World Today News Exclusive Interview with Fintech Expert, Dr. Sofia Rodriguez**
Buenos Aires is gearing up for a cashless revolution in its public transit system. Starting December 1st, passengers can ditch physical tickets and pay for subway rides using debit/credit cards, NFC-enabled phones, and digital wallets. This exciting move follows a successful pilot program and promises a more convenient, streamlined experience for commuters.
To understand the potential impact of this transition, World Today News sat down with Dr. Sofia Rodriguez, a leading fintech expert and professor at Buenos Aires University.
**WTN:** Dr. Rodriguez, what are your initial thoughts on Buenos Aires’ adoption of a multi-payment system for its subway?
**Dr. Rodriguez:** This is a tremendously positive step forward. Modernizing payment infrastructure is crucial for any major city, and Buenos Aires is demonstrating its commitment to innovation and user experience. The move towards cashless payments aligns with global trends and will likely boost efficiency and transparency within the system.
**WTN:** The announcement mentions significant discounts offered by digital wallets like Mercado Pago, Uala, and WAY. How do you see these discounts impacting user adoption?
**Dr. Rodriguez:** These discounts are a strategic move to incentivize users to embrace the new payment methods. We’re essentially witnessing a “digital wallet war,” with companies like WAY and Uala vying for market share.
These attractive refunds, reaching up to 70% in some cases, will undoubtedly encourage commuters to try out these platforms. We can expect to see a surge in digital wallet usage in the coming months.
**WTN:** Beyond discounts, what other factors might influence the success of this initiative?
**Dr. Rodriguez:** Several factors will play a role. User education is crucial.
Clear communication about how to use the new payment methods, especially for less tech-savvy individuals, will be essential.
Additionally, the system’s reliability and security will be paramount. Any glitches or concerns about data privacy could hinder widespread adoption.
ensuring accessibility across all socioeconomic groups, not just those with smartphones or bank accounts, will be vital for truly inclusive implementation.
**WTN:** What broader implications does this development hold for the future of payments in Argentina?
**Dr. Rodriguez:** This initiative could be a catalyst for a broader shift towards digital payments in Argentina. If the subway system proves successful, we may see other public services and businesses follow suit. This could accelerate financial inclusion, reduce reliance on cash, and streamline transactions across the country.
**WTN:** Thank you for your insights, Dr. Rodriguez. This is a
definitely an exciting time for Buenos Aires and the future of payments.
**Dr. Rodriguez:** My pleasure. It’s encouraging to witness Argentina embracing these technological advancements and shaping its future.
