Video Research Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director, President and Executive Officer: Yutaka Ishikawa) will hold a seminar event “VR FORUM 2024” on Wednesday, November 27, 2024, to deliver the latest information from media and consumers. ” was held to discuss the current status and future prospects of the content business. A total of 16 people took the stage in all 6 sessions, and more than 4,700 people
participated both at the venue and online.
*Unique number of participants
As the environment surrounding media and consumers undergoes major changes, the diversification of business models centered on content is accelerating. “VR FORUM 2024” was held with the theme of “Spreading from content to ‘beyond'” in recognition of the growing importance of the content business.
We welcomed Mr. Masamine Ryūho, President and CEO of TBS Television Corporation, and Mr. Suguru Sano, Representative Director and President Executive Officer of Dentsu Inc., and the session “The Future of Content Business and “Beyond”” was navigated by our representative Ishikawa. , expectations for the future of the content business were expressed, including the direction of the content business and what is needed for the growth of “Japan’s content industry.” This was followed by a thought-provoking discussion that included the experiences and knowledge of key people working on the front lines, dealing with changing consumers and media.
Organizer comment: Yutaka Ishikawa, Representative Director, President and Executive Officer
The content market exists at the center of media and is expanding year by year.
This day was a day for us to think about the future of the content business together with the media companies that create and deliver that content, as well as the advertisers and advertising companies who sympathize with and support this content. The amount of passion creators put into creating content, how to create enthusiasm that involves consumers, initiatives that make the most of local resources, the possibility of business expansion based on content, and how to effectively deliver various information to consumers. From various perspectives, we received suggestions from the speakers regarding the future that extends from content.
At our company, we aim to accurately understand and visualize how the content created in this way reaches the types of consumers, how they are felt, and how enthusiasm is generated. We will strive to support your business and contribute to society.
■Distribution of “VR FORUM 2024” archive videoFor those who have pre-registered, archived videos of all 6 sessions will be available from November 29, 2024 (Friday) to December 26, 2024 (Thursday) from 12:00 noon. Special site (https://vrforum.jp/2024
) Please listen to it.
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) is also open to the public
![[Event Report]“VR FORUM 2024 ~Towards the future that expands from content~” Discussion about the current status and future prospects of the content business](https://www.videor.co.jp/press/images/press_241118_img01.png "[Event Report]“VR FORUM 2024 ~Towards the future that expands from content~” Discussion about the current status and future prospects of the content business")
VR FORUM 2024 Program
●Video Research Co., Ltd.
Video Research Co., Ltd. is a data and systems company that supports the video business, including television. Established in 1962 as a research organization that provides television viewership data, we have since provided cutting-edge data such as various media data and marketing data, including TV viewership surveys in Japan, and have helped companies solve their marketing issues. We provide total support.
