Andrey Stavitsky
November 27, 2024 19:53
https://click-or-die.ru/2024/11/kak-supermarkety-zastavlyayut-nas-pokupat-bolshe-top-5-marketingovyh-ulovok/
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We don’t overpay.
It is known that it is better to go to the grocery store well fed, so that you do not buy too much. However, even for such savvy consumers they have come up with ways to encourage them to buy more unnecessary goods.
This a list the most common tricks of marketers.
At the entrance to the store there are often boxes of vegetables and fruits: it is believed that the bright colors of the products raise mood. One can also reward oneself by buying chips or chocolate, after having previously added a healthy potato or broccoli to the basket.
The music played in a supermarket can be fast or slow, but it must be rhythmic and monotonous. It is believed that the buyer enters a trance state under its influence and forgets time. Anyway, for the same reason, they are also trying to hide watches in stores.
Departments with basic products – bread, milk, kefir, eggs, meat, pasta, rice, etc. – are often located at the back or at the very end of the hall. This is done so that the buyer goes through the whole supermarket and gets something unnecessary on the way. At the same time, they try to make the shop building very comfortable so that the user feels at home.
And finally – sweets at the checkout. Awesome Queue Monetization! While a person is standing and waiting to sell his products, it is very likely that he will take a closer look at the products and buy something.
These are the fake marketers! But there is good news:
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2024-11-27 16:53:00
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