Translated by
Anne SCHILLING
Published on
November 27, 2024
Puma has opened its second North American flagship store in Las Vegas. Located along the iconic Las Vegas Strip, it opens within Las Vegas Boulevard, a new commercial space that is currently the largest retail and entertainment destination on the Strip.
Puma opens flagship store in Las Vegas. – Puma
The store also sells Las Vegas-exclusive clothing and shoes in the “Vegas Boutique”, where customers can win prizes by pulling the lever of the slot machine on the video wall.
“I am thrilled that we are able to open this state-of-the-art flagship store in Las Vegas as part of our brand upscaling strategy. Located along the iconic Las Vegas Strip, this flagship store allows us to expand the brand’s presence of Puma in North America to reach U.S. consumers and international visitors,” said Arne Freundt, Chairman and CEO of Puma.
“I believe our new Las Vegas flagship store is essential to conveying the true character of our Puma brand and creating an immersive and interactive shopping experience, as it will redefine traditional physical shopping by seamlessly merging sports performance , the latest fashion trends and technology.”
This is Puma’s second flagship store in North America, following the one located on Fifth Avenue in New York.
