“I am very proud that the Municipality of Turin is inaugurating the 24/25 academic year of the Lounge Labs in SAA and that the theme is precisely that of the ATPs, the flagship of major events – explains Massimo Di Conza, head of SAA University & Business -. This Lounge Lab represents the first of a long series that will be held in SAA but, it is worth remembering, that during the year the students will also be protagonists of “Masterclass” study days within large companies, demonstrating the vocation of the SAA to bring its students ever closer to the world of real business and its managers, enhancing soft skills, strengthening their argumentative skills, developing decision making and team building potential. Last year, just to name a few, the students were guests in Lancetti, Microlino, in the Rai Television Studios in via Verdi”.
The first will, in fact, be dedicated to the marketing and management of major sporting events Lounge Lab della SAA University & Wellness in the 2024-2025 academic year and will be held on Friday November 29 (at the SAA in via Ventimiglia 115 in Turin from 10 all 12) and edited by the teacher Silvia Sinicropi also a teacher at Suism (University Structure of Hygiene and Motor Sciences). The idea of the teachers organizing the day, in which the Common of Turin, was born precisely from the success of Nitto ATP Finalsone of the most important sporting events in the world and which will be held under the Mole until 2027. The event of events that has made Turin the international capital of tennis and which, therefore, deserves to be studied in depth by future managers . Sports Science students are also invited to participate in the day.
How do you organize a big event? The importance of management in dealing with the complexity of the sporting event, the impact of the event on the city’s tourism, the measurement of the results generated by the sporting event (ticketing, sponsorship, television rights), the role of digitalisation in the management of ‘event. These and many others will be the questions that the speakers will try to answer during their speeches.
The session will open from Massimo Di Conzaresponsible for SAA University & Business who will be followed by the speeches of Dario DestefanisManager of the Events and Tourist Promotion Department of the Municipality of Turin; Federica Cabinetmakerof the Department of Major Events of the Municipality of Turin; Mauro Marinoof the Department of Major Events of the Municipality of Turin.
The floor will then be passed to the students for reflections and questions.
