Hana Securities reorganizes YouTube channel by expanding content that resonates with the MZ generation
View enlarged imagePhoto = Hana Securities Hana Securities has expanded relatable content for MZ generation customers who are starting to invest, and has expanded its YouTube channel ‘Hana TV’.[하나증권]’ was completely reorganized, it was announced on the 27th.
Since 2019, Hana Securities’ YouTube channel has received a great response from existing investors by broadcasting real-time meetings of research center analysts every morning. With this reorganization, we plan to be reborn as a brand channel through not only information-type content, but also entertainment-type, communication-type, and empathetic content.
‘Everyone’s Answer Center’, which has been garnering the most attention since its reorganization, is in conjunction with Hana Securities’ digital advertising campaign ‘Answer, Hana Securities’ series advertisement launched in August, providing ’empathy’ and ‘answers’ regarding daily life and investment. was solved in a pleasant way. Comedian Shin Gyu-jin and weather caster Kim Ga-young play an active role as counselors who provide ‘answers’ by going back and forth between Seongsu-dong and Sangsu-dong, the spaces of the MZ generation.
The second main content, ‘I’m serious about tennis,’ features Pyeon Da-song, an announcer at Hana Securities who has just started learning tennis, as the main character, and she visits tennis teachers and learns the basics of tennis. It is a growing drama sports content that develops into (tennis + children). Since it was serialized on the 15th of last month, the cumulative number of views has exceeded 400,000 in just one month.
In addition, ‘Humanities is Money?’, which connects humanities and investment, is an infotainment content that invites experts in various fields such as culture, art, cooking, and travel to discover investment ideas from a different perspective. Chef David Lee of Black and White Chef, Gwangsoo Lee, and Gwangsoo Lee are featured in the infotainment content. Representatives of Nebokdeokbang and others will appear.
As the newly uploaded video contents attracted attention through this reorganization, the number of subscribers also increased rapidly to Hana TV.[하나증권]As of today, the number of subscribers is 207,000, and the total number of cumulative views has also exceeded 29 million.
Gal Sang-myeon, head of ESG Division at Hana Securities, said, “We are conducting a comprehensive reorganization to transform the existing Hana TV, which focuses on information content for investors, into a brand channel for Hana Securities that can contain empathy in everyday life and communication on various topics and perspectives. He said, “We will seek out Hana Securities’ unique answers not only through stories about investment but also in various aspects such as daily life, sports, culture, and art to promote the brand of Hana Securities and make people feel familiar.”
Kim Seong-yong, Global Economics Reporter [email protected]
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