Photo courtesy of Lee Dong-ui Joy Co., Ltd. Lee Dong-ui Joy Co., Ltd. (CEO Son Min-soo) announced that it will hold a ‘Heart Moving Event’ this year where a college student cheering squad will select a story that needs support and encouragement and deliver a cheering video.
The ‘Heart Movement Event’ was planned to convey the value of the Izzle brand, which creates a world where movement is easier, and to share the spirit of support for each other through the movement of hearts and values beyond visible movement.
This event is a message that comforts the tired and difficult hearts of everyone who is experiencing concerns about career, studies, friendships, etc. and conveys warmth and hope. If you leave a supportive comment through ‘Isle’s official Instagram, Gachon University’s cheering group ‘Apeiron’ will tell you the story. It is carried out by delivering a cheering video appropriate to the situation.
The ‘Heart Moving Event’ cheering video will be released in a relay format through the Izzle brand’s official Instagram from the 21st to the 27th.
Joy of Moving is an innovative mobility fintech company that creates ‘easy transportation’ and is the first transportation settlement coverage provider in Korea to issue prepaid transportation cards and establish a nationwide transportation card system.
The Joy of Moving has been carrying out various public transportation welfare promotion projects with local governments across the country for the past 30 years, supporting comfortable and enjoyable transportation for the transportation vulnerable and the underprivileged, such as ▲free distribution of transportation cards ▲sponsorship through digital charity pot fundraising ▲scholarship donations. We have been at the forefront of social contribution activities and have strived to create a better world and protect a clean environment by practicing carbon neutrality through promoting the use of public transportation.
Son Min-su, CEO of Mobile Joy, said, “I hope this event will be a year-end where we ask each other’s well-being and convey warm hearts.” He added, “We will continue to provide various campaigns and better services that consider coexistence with the local community and the invisible value of mobility.” “We will do our best to create the joy of transportation that everyone can enjoy,” he said.
Choi Yong-seok, Donga.com reporter [email protected]
-
great
0dog -
I’m sad
0dog -
I’m angry
0dog -
I recommend it
dog
Hot news now
Considering Joy of Moving’s 30-year commitment to public transportation welfare, how can companies balance promoting their own social impact initiatives with addressing underlying systemic issues that contribute to transportation inequities?
This article details Joy of Moving’s “Heart Moving Event,” a campaign using cheering videos to spread warmth this holiday season. It also highlights the company’s 30-year commitment to public transportation welfare. Here are some open-ended questions that delve into the key topics:
**The “Heart Moving Event”:**
* What impact do you think these cheering videos will have on people? Will they spark genuine connection or feel superficial?
* Joy of Moving chose a relay format for this event. How effective do you think this approach will be in spreading awareness and engagement? Could other formats be more impactful?
* This campaign focuses on the “joy” of moving. How important is it for transportation services to prioritize emotional well-being alongside logistical efficiency?
**Joy of Moving’s Social Impact:**
* How can public transportation companies be more actively involved in addressing social issues like poverty and inequality?
* Joy of Moving focuses on “easy transportation.” Does accessibility for the transportation vulnerable actually translate to greater social inclusion and opportunity? What more can be done?
* The company emphasizes its commitment to carbon neutrality. Are there hidden costs or trade-offs associated with promoting public transportation as a sustainable solution?
**Looking Ahead:**
* Do you think public-private partnerships are essential for achieving sustainable and equitable transportation systems? Why or why not?
* What role should technology play in the future of public transportation? How can technological advancements can be harnessed to create a more inclusive and accessible system?
* Joy of Moving aims to create “the joy of transportation that everyone can enjoy.” What concrete steps can be taken to make this vision a reality for all members of society?
By structuring an interview or discussion around these questions, you can encourage a thoughtful and nuanced exploration of the complexities surrounding Joy of Moving’s efforts and the broader issues related to transportation and social responsibility.
