Table of Contents
Black Friday attracts bargain hunters. However, some customers are now spending their finances on Temu and Shein. So the day of action loses its meaning.
Black Friday is the bargain day par excellence. This year, however, demand is likely to be moderate. – keystone
The most important thing in brief
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The big Black Friday campaign day takes place on November 29th.
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This year, however, bargain hunters are being cautious.
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The reason for this is portals like Temu and Shein as well as increasing fixed costs.
For many customers in Germany, promotional days like Black Friday are becoming less relevant because of shopping portals like Temu and Shein. More than 40 percent do not need the discount campaigns because the Asian providers offer offers all year round.
This is shown by a survey by the price comparison portal Idealo. It was carried out in September among 2,000 people by the market research institute Kantar. A survey by the Cologne retail research institute IFH comes to a similar result.
Black Friday increases sales in the retail sector. – keystone
46 percent of online shoppers want to hunt for bargains, which is three percentage points less than in 2023. This emerges from another IFH survey that was carried out on behalf of the German Retail Association (HDE). Many want to use the discounts to buy Christmas presents.
Will you be hitting on Black Friday?
1Yes, there are great bargains there.
2No, I don’t trust the deals.
The Swiss also pay attention to their finances
In Switzerland too, bargain hunting around Black Friday could result in lower sales this year. According to a survey by Salesforce Switzerland, 40 percent of consumers plan to spend less during the discount days than in the previous year.
The lower willingness to spend has primarily to do with rising fixed costs. This “disruptive factor” was cited by almost a third of those surveyed as a reason for the clouded consumer behavior on the campaign days. In addition, almost half of those surveyed said they did not need anything at the moment.
There are often some bargains in the days and weeks before Black Friday. – Federico Gambarini/dpa/archive image
For Black Friday, which this time falls on November 29th, many retailers are offering numerous products at reduced prices. In recent years it has become established that special offers are offered in the days beforehand.
Black Friday has its origins in the USA. There, the bridge day after Thanksgiving, the fourth Thursday in November, marks the start of the Christmas business.
How might increased consumer access to year-round discounts from platforms like Temu and Shein change the way retailers approach and promote Black Friday events?
## Open-Ended Interview Questions Based on the Article
This article discusses the impact of changing consumer behavior and new market entrants (like Temu and Shein) on the popularity of Black Friday. Here are some open-ended questions, organized by thematic sections, to spark discussion and encourage a variety of viewpoints:
**Section I: Changing Shopping Habits**
1. **The article mentions that many consumers are increasingly turning to platforms like Temu and Shein for year-round discounts. How do you think this shift in shopping behavior is impacting traditional retail events like Black Friday?**
2. **What are your personal shopping habits for deals and discounts? Do you find yourself constantly seeking bargains, or are specific occasions like Black Friday more important to you?
**Section II: The Impact of Rising Costs**
1. **The article highlights rising fixed costs as a factor influencing consumer spending. How do you think these economic pressures are shaping Consumer decisions during events like Black Friday?**
2. **Do you think retailers will need to adapt their Black Friday strategies in response to these changing economic circumstances? If so, how might they do this?**
**Section III: The Future of Black Friday**
1. **Given the trends discussed in the article, do you think Black Friday will continue to be as significant a shopping event in the future? Why or why not?**
2. **What kind of changes do you anticipate seeing in the way Black Friday is celebrated and executed in the coming years?**
**Section IV: Personal Experiences and Opinions**
1. **Have you ever participated in Black Friday shopping? If so, what was your experience like?**
2. **Do you feel pressured to participate in Black Friday, even if you don’t necessarily need anything?**
3. **How much do you trust Black Friday deals and discounts? Do you think they always represent genuine savings?**
**Closing:**
* **what are your thoughts on the evolving landscape of consumerism and the role of events like Black Friday in this context?**
These questions aim to delve deeper into the topic, encouraging participants to share their perspectives and experiences. Notably, they focus on both the individual consumer experience and the broader societal and economic impacts of changing shopping trends.
