Maeil Dairy Products announced on the 25th that ‘Amazing Oats’ will release a video filmed together with YouTube channel ‘Hello, I’m Choi Hwa-jeong’ as a special collaboration activity and provide exclusive promotional benefits. Last month, in a video introducing foods in the refrigerator posted on the YouTube channel ‘Hello, I’m Choi Hwa-jeong’, the ‘Amazing Oat Barista’ large-capacity product was revealed and attracted attention. The video garnered a lot of attention with 1.02 million views.
Maeil Dairies actually planned this collaboration by paying attention to people enjoying eating Amazing Oat products through the ‘Hello, I’m Choi Hwa-jeong’ video. Through a video filmed in collaboration with ‘Hello, I’m Choi Hwa-jeong’, we will reveal how to enjoy ‘Amazing Oat Barista’ and also run a promotion that provides exclusive purchase benefits.
In particular, in the collaboration video released this time by ‘Hello, I’m Choi Hwa-jeong’, the new product ‘Amazing Oat Barista Mini’ was mixed with coffee and sipped, expressing appreciation for the smooth and rich taste of oat latte. “Amazing Oat Barista is a product that I always keep in the refrigerator and eat often, so I’m glad that it comes in a mini size this time,” he said. “You can easily mix it with coffee and enjoy a delicious oat latte that’s not too smooth and doesn’t have a heavy taste,” he said, expressing his satisfaction with the product. expressed.
Maeil Dairy Products will be holding an online purchase promotion that can only be accessed through a link published on the YouTube channel ‘Hello, I’m Choi Hwa-jeong’ for about two weeks until December 6th. If you access Maeil Dairy Products’ Naver direct store through the link and purchase one box of the three 330mL products of ‘Amazing Oat Barista Mini, Coffee, Chocolate’, you will receive an additional new product, ‘Amazing Oat Barista Mini’.
Amazing Oats is an oat specialty brand that is attracting attention from consumers, setting a sold-out record online, selling 57 pieces per second. In particular, ‘Amazing Oat Barista Mini’ is a new product introduced by Maeil Dairy Products last October. It was launched in a 330mL capacity to increase the portability and usability of the existing ‘Amazing Oat Barista’ large-capacity product. It is an easy-to-drink product that can be enjoyed anytime, anywhere, at home, outdoors, or while camping, and by drinking it with coffee, anyone can easily and deliciously experience the mild flavor of oat latte.
‘Amazing Oat Barista’ was developed to create the most harmonious taste when mixed with an espresso shot, and is gaining popularity among baristas and consumers who enjoy home cafes for its rich body and smooth taste. It is excellent for use not only in coffee but also in various beverages such as matcha, black tea, misut powder, and shakes. Famous domestic baristas have also commented, ‘It has less of the unique bitter taste of plant-based beverages and has the texture and body necessary for coffee.’ It is being used in major franchises such as Paul Bassett and famous local cafes.
An official from Maeil Dairy Products said, “This collaboration occurred naturally as people who regularly use Amazing Oats were introduced through ‘Hello, I’m Choi Hwa-jeong.’ “I’m happy to be able to spread its charm to more people,” he said.
Meanwhile, in the second half of this year, Maeil Dairies conducted a ‘Monthly Barista Campaign’ in collaboration with baristas working at famous domestic cafes and selected them as ambassadors. Through this campaign, we introduced original recipes using Amazing Oat Baristas and focused on expanding consumer experience through actual in-store sales. Recommended recipes using Amazing Oats can be found through the official Instagram channel.
* **What specific strategies employed by Maeil Dairies in their collaboration with “Hello, I’m Choi Hwa-jeong” can be considered particularly innovative or effective for reaching their target audience?**
## World Today News: ”Amazing Oats” Takes Over – An Exclusive Interview
**Introduction:**
Welcome to World Today News! Today, we’re diving into the exciting world of oat milk and innovative marketing strategies. We have two fantastic guests with us today. Please welcome [Guest 1 Name], a marketing expert specializing in consumer trends, and [Guest 2 Name], a food blogger and passionate advocate for dairy alternatives.
**Section 1: The Rise of Oat Milk**
* **[Guest 2 Name], oat milk has exploded in popularity recently. What do you think are the driving factors behind this trend?**
* **[Guest 1 Name], many see this collaboration between Maeil Dairies and “Hello, I’m Choi Hwa-jeong” as a savvy marketing move. What makes influencer marketing particularly effective in the food and beverage industry?**
**Section 2: Analyzing the Collaboration**
* **[Guest 1 Name], from a marketing perspective, how do you analyze the effectiveness of this collaboration? What are its strengths and potential weaknesses?**
* **[Guest 2 Name], you’re known for your discerning taste. What are your initial thoughts on “Amazing Oat Barista Mini”? How does it compare to other oat milk products on the market?**
**Section 3: The Future of “Amazing Oats”**
* **[Guest 2 Name], Maeil Dairies mentions expanding consumer experience through in-store sales and collaborations with baristas. How important are these initiatives for building a loyal customer base?**
* **[Guest 1 Name], looking ahead, what do you think are the next steps for “Amazing Oats”? What can they do to maintain their momentum and stay ahead of the competition?**
**Outro:**
* **Thank you both for sharing your valuable insights with us today. This collaboration between Maeil Dairies and “Hello, I’m Choi Hwa-jeong” is a fascinating case study, highlighting the power of influencer marketing and the growing popularity of oat milk. For our viewers, what are your thoughts on this partnership? Let us know in the comments below!**
**
**Additional Notes for the Editor:**
* This is a basic framework for the interview. Adjust the questions depending on the specific expertise and opinions of your chosen guests.
* Encourage a lively discussion by asking follow-up questions and prompting guests to engage with each other’s perspectives.
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