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Not only hypercars: this legendary car brand is preparing a new record, but not a fast one

© Bugatti.com

The first luxury Bugatti store opened in Dubai

Author: Diana Degtyarevaan editor

November 23, 2024

The first Bugatti Home store in the world opened its doors at Dubai Mall Zabeel.

The new showroom opening in Dubai is designed to be vibrant and modern, with furnishings creating an aesthetic that reflects what Bugatti describes as “simple elegance, meticulous attention to detail – intelligence and commitment to excellence.”

The unveiling follows the unveiling of the third Bugatti Home collection at the Salone del Mobile in Milan earlier this year and marks the evolution of the car brand’s design philosophy and sales growth strategy in the luxury segment. outside the simple car.

The 2024 collection uses natural and technological materials: European oak of the highest quality is combined with glass, metal and metallic varnish; Cashmere, wool, silk and leather add more excitement.

Among the main elements, the TYPE_3 chair is a modern interpretation of the warm and welcoming charm of the 1970s, combining nostalgia with modern comfort. The accompanying TYPE_3 ottoman gives the whole piece a stylish look. Handmade carpets complete this display, honoring Bugatti’s iconic design language and highlighting its artistic passion.

2024-11-23 15:57:00
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