Table of Contents
- 1 Apple iTunes: Podcast-Charts am 22.11.2024
- 2 Spotify: Podcast-Charts am 22.11.2024
- 3 No uniform standards for measuring the reach of podcasts in Germany
- 4 How are the charts on iTunes created?
- 5 Podcasts from RND – our current formats and episodes
- 6 * Beyond downloads, what other metrics could be used to effectively measure podcast reach and engagement, and how might these be implemented in a transparent and ethical manner?
The range of podcasts in Germany is overwhelming. Some are about science and news, others about films, series or gaming. Podcasts about criminal cases, daily life or current social trends are also popular. You can see which podcasts are currently particularly popular here.
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These are today’s podcast rankings on iTunes and Spotify:
Apple iTunes: Podcast-Charts am 22.11.2024
- PLOT HOUSE
- Make Economy Great Again
- Mixed mince
- Apocalypse & filter coffee
- Hotel Matze
- Mordlust
- LANZ & PRECHT
- Firm & fluffy
- Kaulitz Hills – mustard from Hollywood
- RONZHEIMER.
Spotify: Podcast-Charts am 22.11.2024
- PLOT HOUSE
- Hoss & Hopf
- TeleKaddi – Coldmirrors Children’s Series
- INCREDIBLE – a Simplicissimus podcast
- Mixed mince
- Knowledge with Johnny
- 7 vs. Wild – The Podcast
- Dick & Doof
- Lanz & Precht
- MURDER ON EX
No uniform standards for measuring the reach of podcasts in Germany
How can podcast numbers be reliably measured? While magazines and newspapers, radio and television rely on uniform standards, there is currently no such standard for podcasts in Germany. The charts used in this article are based on the rankings from Apple and Spotify, the currently largest platforms for podcasts. However, they each use their own criteria when compiling the chart.
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The USA is already one step further in this regard and uses the so-called IAB standard for the uniform measurement of podcast downloads. This standard, created by the Interactive Advertising Bureau, serves, among other things, to offer podcasters and advertisers more comparability of reach on the market. The Interactive Advertising Bureau (IAB) is an international trade association for the online advertising industry that represents the interests of the digital advertising and media industry and advocates for harmonization and standardization.
Players such as Audible, Libsyn, MidRoll Media, Podtrac and Nielsen have taken part in the standard. Platforms like Spotify also use the guide in the USA to measure the performance of a podcast.
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How are the charts on iTunes created?
Since iTunes is currently the most used platform for podcasts, it is usually also the first point of contact for current podcast charts, which Apple publishes several times a day and makes available to all users. In fact, no one apart from Apple knows how exactly the iTunes charts really work. Because the ranking does not seem to be formed after downloads have been made in descending order. So For example, the podcaster Daniel Friesenecker managed to reach number one in the Austrian iTunes charts with just three downloads.
Exactly how the charts come about can only be guessed at – a mixture of different factors is conceivable, such as subscriber numbers, views, ratings, downloads and other user interactions. Additionally, the iTunes podcast charts are updated several times a day, so there may be several most popular podcasts per day.
Podcasts from RND – our current formats and episodes
“Geyer & Niesmann” – the weekly political overview from our capital city office
Every Saturday, Steven Geyer and Andres Niesmann, together with experts from the capital’s press and politics, discuss what lies behind the headlines about election campaigns, party disputes and political embarrassments. “Uncramped, without empty phrases, with everything and with spicy,” promises the package insert on Spotify, iTunes, Get Podcast – and everywhere else there are podcasts.
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“Oh, come on!” – the podcast about love, relationships and sex
Is my penis too short? How much porn does it take in bed? I don’t get wet (anymore), why? These and many other questions about sexuality are still associated with strong shame today – in all generations. Often with the result that sexuality suffers. But that doesn’t have to be the case! Couples and sex therapist Ann-Marlene Henning was once considered Germany’s first sexologist. In the RND podcast “Ach, come!”, the Danish native breaks down ignorance and shame – in a conversation with magazine editor Caro Burchardt, Henning addresses the most pressing questions and doesn’t shy away from cheeky answers. A new episode every Thursday, wherever podcasts are available.
“A halftime with”: The football podcast with Wolff Christoph-Fuss and Heiko Ostendorp
Whether it’s the restart of the Bundesliga in Corona times, player transfers, new coaches or the highlights of the last big game – the most well-known voice in German football talks to the RND’s head of football about current events in sport.
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“Der Tag” – compact news podcast
Know what the day brings – with the news briefing from the Editorial Network Germany. Every morning at 7am.
The weekly testers – explaining instead of lecturing
The human view of politics, economics and society to listen to, understand and discuss. With Wolfgang Bosbach and Christian Rach.
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* Beyond downloads, what other metrics could be used to effectively measure podcast reach and engagement, and how might these be implemented in a transparent and ethical manner?
## Open-Ended Questions for Discussion Based on the Article:
This article discusses podcast reach measurement issues in Germany and highlights the absence of uniform standards compared to other media.
Here are some open-ended questions for discussion, divided into thematic sections:
**Section 1: Podcast Reach Measurement**
* What are the challenges of measuring podcast reach accurately, and why is it more difficult than measuring reach for traditional media like television or radio?
* The article mentions the IAB standard used in the USA. What are the advantages and disadvantages of adopting a similar standard in Germany?
* How do different podcast platforms’ ranking algorithms impact the perceived popularity of podcasts? Is transparency important in this regard?
**Section 2: The Case of iTunes Charts**
* The article describes the possibility of manipulating iTunes charts. Does this undermine the credibility of podcast charts? How can such manipulation be prevented?
* What are the ethical implications of using various factors beyond simple downloads to determine podcast rankings? Should platforms be transparent about their algorithms?
**Section 3: Importance of Podcast Data**
* How important is accurate reach measurement for podcasters, advertisers, and listeners? How does it impact the growth and development of the podcasting industry?
* What kind of data, beyond reach, would be valuable for understanding podcast consumption habits and preferences?
* How can podcasters effectively utilize data to improve their content and reach their target audience?
**Section 4: The Future of Podcast Measurement**
* What are some potential solutions for creating a more uniform and reliable system for measuring podcast reach in Germany?
* How can technological advancements, such as blockchain or machine learning, contribute to more transparent and accurate podcast data collection?
* What role can industry associations and regulatory bodies play in establishing standardized practices for podcast measurement?
By discussing these open-ended questions, we can gain a deeper understanding of the complexities surrounding podcast reach measurement and explore potential solutions for a more transparent and reliable future for the podcasting industry.
