Microsoft has started showing full-screen ads to Windows 10 users to promote Windows 11 and Copilot+.
Here’s what we know
These ads highlight new features and warn that support for Windows 10 will end in October 2025. Users are encouraged to upgrade to Windows 11 or purchase security updates to protect their computers. Microsoft says the new Copilot+ computers are significantly faster than older Windows PCs, making them an attractive upgrade option.
Currently, around 70% of Windows users are still using Windows 10, so the company is doubling its efforts to get them to upgrade to Windows 11 before support expires. If users decide to stay on Windows 10 after October 2025, they will have to pay for advanced security updates. Businesses will pay $61 per computer the first year, and that amount will double each subsequent year. Microsoft has not yet announced the cost for individuals, but promises to provide this information later.
Source : Windows Latest
Here are two PAA-related questions based on the provided podcast synopsis:
## Upgrading to Windows 11: A Necessary Step or Aggressive Marketing?
**Host:** Welcome to World Today News! Today, we’re discussing Microsoft’s recent move to push Windows 11 upgrades via full-screen ads on Windows 10. We’re joined by two guests: *[Guest 1 Name and Credentials]*, a technology analyst, and *[Guest 2 Name and Credentials]*, a consumer advocate. Welcome to both of you.
**Section 1: The Renewal Push**
**Host:** Let’s start by addressing the elephant in the room – these full-screen ads. Microsoft says they’re aiming to inform users about the end of Windows 10 support, but is this aggressive marketing or a necessary step? *[Guest 1 Name]*, what are your thoughts?
**Guest 1:**
*[Provides nuanced analysis of Microsoft’s strategy, potentially mentioning valid reasons for pushing upgrades alongside potential drawbacks of the aggressive approach. ]*
**Host:** *[Guest 2 Name]*, from a consumer perspective, how do you feel about these full-screen ads? Do you think they’re informative or intrusive?
**Guest 2:**
*[Shares perspective from a consumer standpoint, discussing how these ads might impact user experience and whether they ultimately help or hinder individuals in their decision-making process ]*
**Section 2: The Cost of Staying Behind**
**Host:** Microsoft has announced that continuing to use Windows 10 after October 2025 will require paying for security updates. Businesses will face significant annual costs, but individual pricing remains unclear. *[Guest 1 Name]*, how might this pricing strategy impact businesses and individuals?
**Guest 1:**
*[Discusses potential economic ramifications for both businesses and individuals, including the impact on smaller businesses and individuals with limited resources]. *
**Host:** *[Guest 2 Name]*, what are your concerns regarding this paid security update model?
**Guest 2:**
*[Expresses concerns about accessibility and potential exclusion of users who can’t afford the updates, discussing potential alternatives or solutions]. *
**Section 3: The Allure of Copilot+**
**Host:** Alongside upgrading Windows 11, Microsoft is highlighting Copilot+ capabilities. This new AI integration aims to enhance user experience. Do you believe these features alone are enough to entice users to upgrade? *[Guest 1 Name]*, what are your thoughts?
**Guest 1:**
*[Discusses the potential benefits and drawbacks of Copilot+, analyzing its impact on user productivity and raising questions about data privacy and ethical considerations.] *
**Host:** *[Guest 2 Name]*, what are your perceptions of Copilot+? Do you think its benefits outweigh the concerns some users may have?
**Guest 2:**
*[Shares consumer perspective on Copilot+, addressing both its potential benefits and concerns, and discussing whether these features are compelling enough to drive a Windows upgrade.]*
**Section 4: The Future of Windows**
**Host:** Looking ahead, how do you see this situation evolving? Will Microsoft soften its approach, or will we see more aggressive tactics? *[Guest 1 Name]*, what’s your prediction?
**Guest 1:**
*[Offers insights into the future of Windows updates and marketing strategies, potentially drawing parallels with past practices or anticipating future trends.]*
**Host**: *[Guest 2 Name]*, what would you like to see from Microsoft in terms of supporting both existing and future users?
**Guest 2:**
*[Shares hopes and expectations for Microsoft’s future policies regarding Windows upgrades and user experience.] *
**Host:** Thank you both for sharing your valuable insights on this important topic. This conversation highlights the ongoing dialog between technology providers and users as we navigate the evolving landscape of operating systems.
