Kroenke Sports & Entertainment (KSE) today announced it has entered into a five-year partnership with global premium experiences company Legends has entered into a five-year partnership with global premium experiences company to bring fans of Colorado-based teams – Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Mammoth (NLL) and Colorado Rapids (MLS) – to provide a premium online shopping experience at AltitudeAuthentics.com and in-person at KSE-owned venues Ball Arena and DICK’S Sporting Goods Park.
Legends will have exclusive rights to manage, operate, sell and distribute all Nuggets, Avalanche, Mammoth and Rapids merchandise and will operate the Official Team Store, which will continue to operate as Altitude Authentics. Legends will leverage a data and fan-driven approach to develop an industry-leading, customized merchandising solution that delivers expanded product assortment and an improved customer experience for fans.
“Our partnership with Legends will provide our fans with a fully integrated retail experience both in-person and online,” said Kevin DemoffPresident of Team & Media Operations at KSE. “As we move into 2025, fans will notice a greater variety of designs and fits, as well as a more welcoming and comfortable atmosphere in our local stores.”
Further improvements for customers include individual adjustment at the point of purchase, e.g. B. adding a name to a jersey, as well as faster order processing and shipping.
“Legends is honored to partner with KSE and the four successful franchises in Colorado to provide fans with a seamless shopping experience,” said Kirta CarrollPresident, Legends Global Merchandise. “We will work with Altitude Authentics and KSE to maximize fan expression and these teams’ already strong brand affinity through compelling products and best-in-class experiences.”
Since 2019, Legends has managed and operated the food service for KSE at Ball Arena, DICK’s Sporting Goods Park and the Paramount Theater, providing a premier culinary program for the three Denver metro area venues.
LegendsCognis’ fully integrated vertical retail and merchandising solution works with world-class customers around the globe. This includes extensive experience developing and operating eCommerce and retail experiences for some of the world’s largest sporting events and organizations: Super Bowl, Paris 2024 Olympic and Paralympic Games, PGA Championship, College Football Playoff, Dallas Cowboys, New York Yankees, Real Madrid and a growing number of NCAA partnerships.
Outside of enhancing merchandise offerings, what other unique experiences might Legends bring to KSE venues that go beyond traditional retail, further deepening fan engagement?
## World Today News Exclusive Interview: KSE and Legends Unite for Fan Experience
**Introduction:**
Welcome to World Today News. Today, we delve into the exciting news of a new five-year partnership between Kroenke Sports & Entertainment (KSE) and Legends, a global premium experiences company. This partnership promises to redefine the retail experience for fans of Colorado’s beloved teams – the Denver Nuggets, Colorado Avalanche, Colorado Mammoth, and Colorado Rapids.
Joining us today are two key individuals:
* **Mr. Kevin Demoff**, President of Team & Media Operations at KSE.
* **Ms. Kirta Carroll**, President, Legends Global Merchandise.
We’re thrilled to have you both. Welcome.
**Section 1: The Partnership and its Impact**
* **Mr. Demoff**, KSE has a long history of providing great experiences for its fans. What prompted this new partnership with Legends? What gaps did you see that needed addressing?
* This partnership is about “fully integrated retail experience.” **Ms. Carroll**, can you elaborate on what that entails?
How will Legends contribute its expertise to enhance both online and in-person fan experiences?
* Both of you speak about delivering a “best-in-class” experience. Can you share some specific examples of what fans can expect to see and feel differently? What are some unique aspects that this partnership will bring to the table?
**Section 2: Elevating the Fan Experience**
* The press release mentions “expanded product assortment” and a “more welcoming and comfortable atmosphere.” **Mr. Demoff**, can you elaborate on these aspects? What kind of new products might fans see? How will the physical stores be transformed?
* **Ms. Carroll**, Legends has a strong reputation for leveraging data and fan-driven insights. How will this approach be applied to develop curated merchandise offerings and improve customer service?
* Speed and personalization are key in today’s retail landscape. **Ms. Carroll**, how will Legends address these needs through its services?
**Section 3: Building on Existing Success**
* Legends already manages food service at several KSE venues. **Mr. Demoff**, how does this existing relationship contribute to the success of this new partnership?
* **Ms. Carroll**, Legends boasts a portfolio of world-renowned partnerships. What lessons learned from managing merchandise for other major sporting events and organizations will be brought to bear in this partnership with KSE?
**Section 4: Looking to the Future**
* what are your hopes and aspirations for this partnership? **Mr. Demoff**, how do you see it shaping the future of fan engagement for KSE teams?
* **Ms. Carroll**, where do you see the future of sports merchandising heading, and how does this partnership position KSE at the forefront of that evolution?
**Closing:**
Thank you both for sharing your insights with World Today News and our audience. We look forward to seeing the exciting changes this partnership brings to Colorado sports fans.
This is just a framework; feel free to adapt the questions based on the flow of the interview and any interesting points brought up by the guests. Remember to keep the tone conversational, encouraging thoughtful answers and engaging dialogue.
